{"id":231776,"date":"2025-12-10T11:28:19","date_gmt":"2025-12-10T10:28:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=231776"},"modified":"2025-12-10T17:18:11","modified_gmt":"2025-12-10T16:18:11","slug":"central-lechera-asturiana-partner-campana-navidad-atresmedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231776","title":{"rendered":"Central Lechera Asturiana, partner de la campa\u00f1a de Navidad de Atresmedia"},"content":{"rendered":"<p><strong>Atresmedia enciende la Navidad con su campa\u00f1a para 2025. Sonsoles \u00d3nega e I\u00f1aki L\u00f3pez\u00a0 fueron los encargados de presentar el spot que da la bienvenida la \u00e9poca m\u00e1s celebrada del a\u00f1o el pasado 9 de diciembre.<\/strong><\/p>\n<p>Para ello, por primera vez<strong> desde Atresmedia llevaron a cabo una activaci\u00f3n especial<\/strong> basada en una conexi\u00f3n simulcast entre<strong> &#8216;Y ahora Sons\u00f3les&#8217;<\/strong> de Antena 3 y<strong> &#8216;M\u00e1s Vale Tarde&#8217;<\/strong> en la Sexta. Ambos programas se saludan en directo y dieron paso a un \u00faltima hora desde Asturias. Seguidamente, los espectadores vieron el spot de lanzamiento de la campa\u00f1a, que est\u00e1 dise\u00f1ado conjuntamente por <strong>Atresmedia y Central Lechera Asturiana.<\/strong><\/p>\n<p>La alianza estrat\u00e9gica genera impacto, notoriedad y conversaci\u00f3n estas navidades. <strong>El resultado es un anuncio que narra la historia de\u00a0Luz<\/strong>, una ni\u00f1a curiosa e inquieta que inicia, desde el sal\u00f3n de<br \/>\nsu casa en Asturias, un encendido m\u00e1gico que atraviesa monta\u00f1as, valles y ciudades, propag\u00e1ndose por toda Espa\u00f1a. Esa corriente de luz y energ\u00eda llega finalmente a los estudios de radio y a los plat\u00f3s de televisi\u00f3n de<strong> Atresmedia.<\/strong><\/p>\n<p>La campa\u00f1a refleja el esp\u00edritu de uni\u00f3n que caracteriza estas fechas, invitando a apagar aquello que nos distancia y a encender todo lo que nos conecta. <strong>El concepto creativo ha sido desarrollado por la direcci\u00f3n de marketing corporativo de Atresmedia<\/strong> y la producci\u00f3n corre a cargo de <strong>Kiwi Films.<\/strong> Tras este arranque tan especial, la campa\u00f1a \u2018Enciende la Navidad en Atresmedia\u2019 se desarrolla a lo largo de las navidades en todos los soportes del grupo.<\/p>\n<p>De este modo, surge una activaci\u00f3n 360 con la que \u201cse encienden\u201d todas las cadenas de televisi\u00f3n en abierto del grupo, las webs y redes sociales, la plataforma Atresplayer, y todas sus emisoras de radio. Para ello, <strong>la campa\u00f1a integra tambi\u00e9n diferentes piezas audiovisuales protagonizadas por algunos de los principales rostros de Atresmedia.<\/strong> M\u00e1s de treinta caras emblem\u00e1ticas del grupo participan en esta activaci\u00f3n, amplificando su mensaje y maximizando el contacto con las diferentes audiencias en un contexto de alta emoci\u00f3n y notoriedad.<\/p>\n<p>La llegada de <strong>\u2018Enciende la Navidad en Atresmedia\u2019<\/strong> supone el arranque a una temporada navide\u00f1a en la que Atresmedia vuelve a demostrar su capacidad para generar eventos televisivos \u00fanicos, como se podr\u00e1 ver esta Nochevieja. Por primera vez, <strong>Cristina Pedroche y Alberto Chicote<\/strong>, la pareja de mayor \u00e9xito de la Nochevieja, dar\u00e1 las Campanadas de Atresmedia conjuntamente en <strong>Antena 3, laSexta y Atresplayer<\/strong>, en una emisi\u00f3n \u00fanica desde la Puerta del Sol de Madrid con la que garantizar una cobertura total y accesible para todos los p\u00fablicos.<\/p>\n<p><strong>El especial de las Campanadas de Atresmedia se presenta como una producci\u00f3n \u00a0que destaca por su realizaci\u00f3n, su despliegue t\u00e9cnico y su car\u00e1cter multicanal.<\/strong> Adem\u00e1s de su alcance televisivo, el evento se consolida como una oportunidad \u00fanica para las marcas y anunciantes, que encuentran en las Campanadas de Atresmedia un entorno premium, de m\u00e1xima visibilidad y prestigio. La retransmisi\u00f3n es uno de los espacios m\u00e1s cotizados del a\u00f1o, gracias a su impacto y al v\u00ednculo emocional que genera con los espectadores.<\/p>\n<p><iframe title=\"&#039;Enciende la Navidad en Atresmedia&#039;, una campa\u00f1a 360 en colaboraci\u00f3n con Central Lechera Asturiana\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NyqlwxMtirk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Destac\u00f3 una activaci\u00f3n especial basada en una conexi\u00f3n simulcast entre &#8216;Y ahora Sons\u00f3les&#8217; de Antena 3 y &#8216;M\u00e1s Vale Tarde&#8217; en la Sexta.<\/p>\n","protected":false},"author":10966,"featured_media":231782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2226,2341],"class_list":["post-231776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Central Lechera Asturiana, partner de la campa\u00f1a de Navidad de Atresmedia<\/title>\n<meta name=\"description\" content=\"Destac\u00f3 una activaci\u00f3n especial basada en una conexi\u00f3n simulcast entre &#039;Y ahora Sons\u00f3les&#039; de Antena 3 y &#039;M\u00e1s Vale Tarde&#039; en la Sexta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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