{"id":231692,"date":"2025-12-09T11:31:13","date_gmt":"2025-12-09T10:31:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=231692"},"modified":"2025-12-09T16:48:18","modified_gmt":"2025-12-09T15:48:18","slug":"el-corte-ingles-campana-navidad-donde-vive-la-magia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231692","title":{"rendered":"El Corte Ingl\u00e9s invita a vivir la esencia de la Navidad en su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>El Corte Ingl\u00e9s ha dado a conocer su campa\u00f1a de Navidad <em>Donde vive la magia de la Navidad<\/em>, una propuesta creada junto a Havas Creative Espa\u00f1a que busca rendir homenaje a todo aquello que despierta esp\u00edritu navide\u00f1o. Una propuesta creativa emotiva que invita a vivir y a revivir la esencia m\u00e1s aut\u00e9ntica de estas fiestas.<\/strong><\/p>\n<p>El anuncio, rodado en el <strong>Museo del Ferrocarril de Madrid y en la Puerta del Sol<\/strong>, arranca con la llegada de un tren a una estaci\u00f3n y el vuelo de un elfo que despierta la imaginaci\u00f3n de los m\u00e1s peque\u00f1os. A partir de ah\u00ed, el relato da paso a un universo de luces, m\u00fasica y nieve, que recorre im\u00e1genes asociadas a la Navidad como los \u00e1rboles decorados, el aroma de las casta\u00f1as asadas, los mu\u00f1ecos de jengibre y las calles iluminadas.<\/p>\n<p>La campa\u00f1a subraya tambi\u00e9n escenas de cenas que se alargan, juegos compartidos sin prisa, chimeneas encendidas y tiempo en familia, con especial atenci\u00f3n a los abuelos y a los reencuentros propios de estas fechas. Es una invitaci\u00f3n abierta a clientes y a todos los que creen en la ilusi\u00f3n y en los momentos compartidos.<\/p>\n<p>\u201cEsta campa\u00f1a es una reivindicaci\u00f3n de las cosas esenciales de la Navidad hecha como s\u00f3lo una marca como El Corte Ingl\u00e9s podr\u00eda hacerla\u201d, se\u00f1ala Jes\u00fas Rasines, CCO Havas Creative.<\/p>\n<p>La campa\u00f1a cuenta con piezas audiovisuales en distintas duraciones \u2014<strong>140\u201d, 60\u201d, 30\u201d, 20\u201d y 10\u201d<\/strong>\u2014 ya activas en televisi\u00f3n, medios digitales y redes sociales en todo el pa\u00eds.\u00a0 La producci\u00f3n y postproducci\u00f3n ha sido de SAUVAGE.TV y cuenta con la m\u00fasica original de Daniel Trujillo.<\/p>\n<p><iframe loading=\"lazy\" title=\"Donde vive la magia de la Navidad | Spot de Navidad de El Corte Ingl\u00e9s 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UZxRwfSdkEo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rodado en el Museo del Ferrocarril y en la Puerta del Sol, el spot es una invitaci\u00f3n a compartir la ilusi\u00f3n de la Navidad.<\/p>\n","protected":false},"author":30,"featured_media":231697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-231692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s lanza su campa\u00f1a de Navidad \u201cDonde vive la 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