{"id":231642,"date":"2025-12-05T13:56:18","date_gmt":"2025-12-05T12:56:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=231642"},"modified":"2025-12-05T14:52:23","modified_gmt":"2025-12-05T13:52:23","slug":"hogar-si-estreno-cortometraje-apoyo-personas-sin-techo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231642","title":{"rendered":"Hogar S\u00ed estren\u00f3 un cortometraje en apoyo a las personas sin techo"},"content":{"rendered":"

Hogar S\u00ed e Innocean Spain estrenaron en Cines Callao de Madrid\u00a0 el cortometraje documental \u201cLo que nadie quiere ver\u201d, un proyecto social que logra situar el sinhogarismo en el centro del debate p\u00fablico. La premiere cont\u00f3 con la presencia de Richard Gere y Alejandra Gere.<\/strong><\/p>\n

El estreno llega despu\u00e9s de que la campa\u00f1a asociada alcanzara el objetivo de 37.117 firmas<\/strong>, una por cada persona que vive sin hogar en Espa\u00f1a. La iniciativa, ideada por Innocean Spain y producida por Fish Film<\/strong>, se plante\u00f3 desde el inicio como un ejercicio colectivo: solo al lograr ese n\u00famero de apoyos se har\u00eda p\u00fablico el documental completo. En pocos meses, la ciudadan\u00eda super\u00f3 la meta, activando el lanzamiento oficial del corto.<\/p>\n

Una estrategia para \u201chacer visible lo invisible\u201d<\/h2>\n

La campa\u00f1a arranc\u00f3 en mayo con la difusi\u00f3n del tr\u00e1iler del cortometraje, concebido como detonante para medir la disposici\u00f3n social a mirar de frente una realidad habitualmente ignorada. A partir de ah\u00ed, Hogar S\u00ed e Innocean Spain articularon la propuesta en torno a una pregunta: c\u00f3mo captar la atenci\u00f3n sobre un problema que permanece oculto por la propia din\u00e1mica de la calle y la indiferencia social<\/strong>.<\/p>\n

La respuesta fue vincular el estreno a un compromiso verificable: una firma por cada persona sin hogar<\/strong>. El mecanismo transform\u00f3 la difusi\u00f3n en acci\u00f3n concreta y convirti\u00f3 el lanzamiento del documental en un hito compartido. Seg\u00fan la organizaci\u00f3n, el movimiento ha reunido m\u00e1s de 37.117 adhesiones<\/strong> y ha logrado una amplia repercusi\u00f3n en medios nacionales.<\/p>\n

Durante la premiere, los testimonios de Mamen, Latyr, Javi y Pepe<\/strong> marcaron el tono de la noche ante un auditorio de m\u00e1s de 600 asistentes<\/strong>.\u00a0 Richard Gere, por su parte, subray\u00f3 la importancia de acompa\u00f1ar estas historias sin eclipsarlas<\/strong>, reivindicando la dignidad de quienes han atravesado el sinhogarismo<\/strong> y la necesidad de que sus voces lideren el relato.<\/p>\n

Impacto social y medi\u00e1tico<\/h2>\n

Para Hogar S\u00ed, \u201cLo que nadie quiere ver\u201d se ha convertido en uno de los proyectos sociales con mayor impacto medi\u00e1tico del a\u00f1o<\/strong>, al conseguir que una problem\u00e1tica cercana pero frecuentemente ignorada vuelva al primer plano. Con el estreno, la fundaci\u00f3n y la agencia cierran la fase de movilizaci\u00f3n ciudadana y abren una nueva etapa de visibilidad para las historias que el cortometraje recoge.<\/p>\n","protected":false},"excerpt":{"rendered":"

Se trata de \u00abLo que nadie quiere ver\u00bb, una pieza audiovisual respaldad por la agencia Innocean Spain cuya premiere cont\u00f3 con el actor Richard Gere.<\/p>\n","protected":false},"author":10966,"featured_media":231652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,2114,2341,6067],"class_list":["post-231642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-creatividad","tag-publicidad","tag-sostenibilidad"],"acf":[],"yoast_head":"\nHogar S\u00ed estren\u00f3 un cortometraje en apoyo a las personas sin techo<\/title>\n<meta name=\"description\" content=\"Se trata de "Lo que nadie quiere ver", una pieza audiovisual que cont\u00f3 con el respaldo de la agencia Innocean Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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