{"id":231526,"date":"2025-12-04T13:41:32","date_gmt":"2025-12-04T12:41:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=231526"},"modified":"2025-12-04T17:07:23","modified_gmt":"2025-12-04T16:07:23","slug":"serviceplan-group-phrenos-ganan-contrato-insignia_comision-europea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231526","title":{"rendered":"Serviceplan Group y Phrenos ganan el contrato insignia de la Comisi\u00f3n Europea"},"content":{"rendered":"<p data-start=\"467\" data-end=\"772\"><strong>Serviceplan Group, el mayor grupo de agencias independiente de Europa, junto con Phrenos, agencia de comunicaci\u00f3n con sede en Bruselas, han sido adjudicatarios del contrato insignia de la Comisi\u00f3n Europea para campa\u00f1as de comunicaci\u00f3n 360\u00b0, gestionado por la direcci\u00f3n general de comunicaci\u00f3n.<\/strong><\/p>\n<p data-start=\"774\" data-end=\"1051\">El acuerdo marco, con <strong>un valor m\u00e1ximo de hasta 180 millones de euros durante cinco a\u00f1os<\/strong>, permitir\u00e1 a la Comisi\u00f3n Europea acercar a los ciudadanos de todos los Estados miembros las prioridades y logros de la Uni\u00f3n mediante campa\u00f1as coherentes, creativas y basadas en evidencias.<\/p>\n<p data-start=\"1053\" data-end=\"1502\">Para garantizar una colaboraci\u00f3n eficaz en toda la UE, la alianza combina la creatividad y la experiencia en medios de<strong> Serviceplan Group<\/strong> con la trayectoria institucional de <strong>Phrenos. Ambas compa\u00f1\u00edas trabajar\u00e1n siguiendo el modelo de la <em>House of Communication<\/em> de Serviceplan Group<\/strong>, presente en los principales mercados europeos, con el objetivo de ofrecer campa\u00f1as integradas y eficientes que refuercen la capacidad de servicio de la Comisi\u00f3n Europea.<\/p>\n<p data-start=\"1504\" data-end=\"1903\">La adjudicaci\u00f3n sit\u00faa a<strong> Serviceplan Group<\/strong> entre las cinco principales redes especializadas en comunicaci\u00f3n institucional y gubernamental en Europa, junto a<strong> Havas, WPP, GOPA Com e ICF Next.<\/strong> Con el sistema renovado de competencia,<strong> la Comisi\u00f3n Europea<\/strong> invitar\u00e1 a estas cinco redes a competir por cada gran campa\u00f1a, buscando asegurar transparencia, creatividad y relevancia estrat\u00e9gica en cada proyecto.<\/p>\n<p data-start=\"1905\" data-end=\"2360\">\u201cEn un momento en el que la voz de Europa debe ser fuerte, unida y humana, nos enorgullece, como grupo independiente y europeo, contribuir a dar forma a ese di\u00e1logo\u201d, afirma <strong>Florian Haller<\/strong>, propietario y CEO de<strong> Serviceplan Group.<\/strong> \u201cEsta colaboraci\u00f3n re\u00fane la excelencia creativa de la agencia independiente, la experiencia estrat\u00e9gica e institucional de Phrenos y una convicci\u00f3n compartida en el poder de la comunicaci\u00f3n para fortalecer la democracia\u201d, a\u00f1ade.<\/p>\n<p data-start=\"2362\" data-end=\"2731\"><strong>La House of Communication Brussels actuar\u00e1 como centro neur\u00e1lgico del trabajo conjunto, tanto por su ubicaci\u00f3n estrat\u00e9gica como por su proximidad<\/strong> a las instituciones comunitarias. En la \u00faltima d\u00e9cada, esta estructura se ha consolidado como una de las tres principales agencias integradas del mercado belga al reunir creatividad, medios y tecnolog\u00eda bajo un mismo techo.<\/p>\n<p data-start=\"2733\" data-end=\"3163\">Con el fin de reforzar su especializaci\u00f3n en comunicaci\u00f3n institucional europea,<strong> Serviceplan Group se ha asociado con Phrenos<\/strong>, agencia con m\u00e1s de 15 a\u00f1os de experiencia en campa\u00f1as comunitarias a gran escala y contratos marco. <strong>Phrenos aporta conocimiento del ecosistema europeo \u2014instituciones, agencias y redes paneuropeas de stakeholders<\/strong>\u2014 y experiencia en comunicaci\u00f3n multinacional, gesti\u00f3n de eventos y participaci\u00f3n ciudadana.<\/p>\n<p data-start=\"3165\" data-end=\"3547\">\u201cGanar el contrato marco insignia de la DG COMM no solo es un reconocimiento a nuestra experiencia\u201d, ha se\u00f1alado Nicolas Esgain, director general de Phrenos. \u201cEs un compromiso que asumimos:<strong> ayudar a la UE a relacionarse de manera significativa con su ciudadan\u00eda<\/strong>, a trav\u00e9s de una comunicaci\u00f3n que informe, conecte y les permita participar activamente en la vida democr\u00e1tica europea\u201d, contin\u00faa.<\/p>\n<p data-start=\"3549\" data-end=\"3831\" data-is-last-node=\"\" data-is-only-node=\"\">Seg\u00fan destacan ambas compa\u00f1\u00edas,<strong> la alianza permitir\u00e1 combinar la experiencia institucional de Phrenos con las capacidades creativas, medi\u00e1ticas y tecnol\u00f3gicas de Serviceplan<\/strong>, ofreciendo una soluci\u00f3n integrada para licitaciones europeas y clientes internacionales del sector p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza permitir\u00e1 combinar la experiencia institucional de Phrenos con las capacidades creativas, medi\u00e1ticas y tecnol\u00f3gicas de Serviceplan.<\/p>\n","protected":false},"author":10966,"featured_media":159957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6148,3769,2464],"class_list":["post-231526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-comunicacion","tag-agencias-independientes","tag-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan Group y Phrenos ganan el contrato insignia de la Comisi\u00f3n Europea<\/title>\n<meta name=\"description\" content=\"La alianza permitir\u00e1 combinar la experiencia institucional de Phrenos con las capacidades creativas, medi\u00e1ticas y tecnol\u00f3gicas de Serviceplan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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