{"id":231423,"date":"2025-12-03T11:46:11","date_gmt":"2025-12-03T10:46:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=231423"},"modified":"2025-12-03T16:00:51","modified_gmt":"2025-12-03T15:00:51","slug":"pablo-bulto-nombrado-latam-business-director-in-store-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231423","title":{"rendered":"Pablo Bult\u00f3, se convierte en &#8216;Latam business director&#8217; de in-Store Media"},"content":{"rendered":"<p><strong>in-Store Media, multinacional espa\u00f1ola de Retail Media omnicanal, anuncia el nombramiento de Pablo Bult\u00f3 como Latam <em>business director<\/em> y compaginar\u00e1 este cargo con su puesto como <em>country manager <\/em>de M\u00e9xico.<\/strong><\/p>\n<p>Con este movimiento, la compa\u00f1\u00eda consolida su estrategia de crecimiento en Latinoam\u00e9rica, una de las regiones con mayor proyecci\u00f3n. En su nuevo cargo, <strong>Bult\u00f3 continuar\u00e1 al frente de las operaciones de M\u00e9xico y ejercer\u00e1 como l\u00edder regional de Argentina y Chile<\/strong>, consolidando la estrategia de la compa\u00f1\u00eda en tres mercados clave.<\/p>\n<p><strong>Su principal objetivo ser\u00e1 impulsar la expansi\u00f3n de in-Store Media en Latinoam\u00e9rica<\/strong>, reforzando su propuesta de valor a trav\u00e9s de la innovaci\u00f3n, el uso de la data y la omnicanalidad, y fortaleciendo su posici\u00f3n como referente en Retail Media\u00a0omnicanal\u00a0en la regi\u00f3n.<\/p>\n<p>Ingeniero Superior de Telecomunicaciones por la\u00a0ETSETB (UPC Barcelona)\u00a0y titulado en el\u00a0Programa de Desarrollo Directivo (PDD) del IESE Business\u00a0School,\u00a0Bult\u00f3 inici\u00f3 su carrera en\u00a0Deloitte, donde como Consultor Senior de Estrategia, particip\u00f3 en proyectos de estrategia, creaci\u00f3n de nuevas unidades de negocio y procesos de fusiones y adquisiciones.<\/p>\n<p>Desde 2022, <strong>Pablo Bult\u00f3<\/strong> est\u00e1 al frente de la filial mexicana de<strong> in-Store Media<\/strong>, empresa a la que <strong>se incorpor\u00f3 en 2012 como manager de desarrollo de nuevos negocios<\/strong>, contribuyendo de forma decisiva a la transformaci\u00f3n digital de la compa\u00f1\u00eda. Tres a\u00f1os m\u00e1s tarde, fue nombrado director de las unidades de negocio digital e insights.<\/p>\n<p>Entre 2017 y 2020 ejerci\u00f3 como country manager en Portugal, liderando los equipos de ventas, operaciones y finanzas. Posteriormente, entre 2020 y 2022, ocup\u00f3 la posici\u00f3n de director global de ecommerce Retail Media, desde la que gestion\u00f3 el \u00e1rea digital de todas las filiales internacionales. <strong>En 2022 asumi\u00f3 el cargo de country manager de M\u00e9xico<\/strong>, responsabilidad que ahora se extiende al \u00e1mbito regional con su designaci\u00f3n como Latam <em>business director.<\/em><\/p>\n<p>\u201cLa regi\u00f3n se proyecta como uno de los mercados de mayor dinamismo en los pr\u00f3ximos a\u00f1os, impulsado por la digitalizaci\u00f3n de los puntos de venta, la innovaci\u00f3n y el poder de la omnicanalidad. Por ello, estoy muy ilusionado con esta nueva etapa y <strong>convencido de que desde in-Store Media seguiremos generando un valor diferencial para\u00a0retailers\u00a0y marcas en Latinoam\u00e9rica\u201d<\/strong>, afirma el nuevo director de negocio de Latam.<\/p>\n<p>Por su parte,\u00a0<b>Fernando de Vicente, <\/b>CEO de<b> In-Store Media<\/b>, se\u00f1ala: \u201cLatinoam\u00e9rica es una regi\u00f3n estrat\u00e9gica para In-Store Media. Confiamos en que la experiencia de <strong>Pablo Bult\u00f3 nos permitir\u00e1 acelerar nuestro crecimiento y reforzar nuestra posici\u00f3n<\/strong> como partner de referencia en Retail Media omnicanal\u201d.<\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, Bult\u00f3 compaginar\u00e1 su nuevo cargo con ser country manager M\u00e9xico. Su objetivo ser\u00e1 impulsar la expansi\u00f3n de la multinacional en Latinoam\u00e9rica.<\/p>\n","protected":false},"author":10966,"featured_media":231426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6526],"class_list":["post-231423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pablo Bult\u00f3, nombrado Latam business director de in-Store Media<\/title>\n<meta name=\"description\" content=\"Bult\u00f3 compaginar\u00e1 su nuevo cargo con ser country manager M\u00e9xico. 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