{"id":231050,"date":"2025-11-27T11:49:28","date_gmt":"2025-11-27T10:49:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=231050"},"modified":"2025-11-27T16:42:48","modified_gmt":"2025-11-27T15:42:48","slug":"nuevas-categorias-de-los-iii-premios-aebrand","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231050","title":{"rendered":"Digital, Retail y Sensorial: las tres nuevas categor\u00edas de los III Premios AEBRAND"},"content":{"rendered":"

La Asociaci\u00f3n Espa\u00f1ola de Branding abre la convocatoria de la tercera edici\u00f3n de los Premios AEBRAND, unos galardones que distinguen las mejores pr\u00e1cticas y la excelencia en proyectos de\u00a0branding<\/em> desarrollados en Espa\u00f1a e Iberoam\u00e9rica. Los ganadores se desvelar\u00e1n el pr\u00f3ximo 3 de marzo de 2026, en una gala de entrega de premios en el Auditorio CaixaForum (Madrid). El plazo de inscripci\u00f3n permanecer\u00e1 abierto hasta el 30 de enero de 2026. <\/strong><\/p>\n

En esta convocatoria, destacan tres nuevas categor\u00edas de participaci\u00f3n \u2014Digital, Sensorial y Retail Branding<\/strong>\u2014 que ampl\u00edan la mirada hacia una marca concebida en tres dimensiones, reflejando la evoluci\u00f3n del sector y la expansi\u00f3n de los territorios donde las marcas se expresan e interact\u00faan.<\/p>\n

El certamen adopta adem\u00e1s un doble enfoque<\/strong> para asegurar una valoraci\u00f3n m\u00e1s ajustada a la realidad del mercado: se establecen 22 categor\u00edas de participaci\u00f3n<\/strong>, distribuidas en 11 para pyme (<250 empleados) y 11 para gran empresa (>250 empleados), con el objetivo de reconocer la diversidad y especificidad de los proyectos presentados.<\/p>\n

Categor\u00edas III Premios AEBRAND<\/strong><\/p>\n

    \n
  1. Creaci\u00f3n de nueva marca<\/li>\n
  2. Reposicionamiento de marca<\/li>\n
  3. Impacto social<\/li>\n
  4. Experiencia de marca<\/li>\n
  5. Marca interna<\/li>\n
  6. Marca en Iberoam\u00e9rica<\/li>\n
  7. Internacionalizaci\u00f3n de marca<\/li>\n
  8. Dise\u00f1o de producto y packaging<\/li>\n
  9. Digital Branding\u00a0(nueva)<\/em><\/li>\n
  10. Sensorial Branding\u00a0(nueva)<\/em><\/li>\n
  11. Retail Branding\u00a0(nueva)<\/em><\/li>\n<\/ol>\n

    Cada categor\u00eda se convoca en doble modalidad: Pyme y Gran Empresa.<\/p>\n

    Premios Especiales<\/strong><\/h3>\n

    Junto a estas categor\u00edas, los premios incluyen tres distinciones especiales: Talento Joven, Trayectoria Profesional y el Gran Premio AEBRAND, que reconoce el proyecto mejor valorado de la edici\u00f3n.<\/p>\n

    AEBRAND invita a empresas, instituciones, agencias y profesionales del branding a presentar proyectos desarrollados entre el 1 de enero de 2024 y el 31 de diciembre de 2025<\/strong>.<\/p>\n

    Consulta las\u00a0Bases III Premios AEBRAND<\/a> en la web oficial (premios.aebrand.org).<\/a><\/p>\n

    \u00a1Presenta tu candidatura!<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

    La III edici\u00f3n de los Premios AEBRAND arranca con una propuesta renovada y un enfoque m\u00e1s amplio para reconocer la excelencia en la gesti\u00f3n de marca en Espa\u00f1a e Iberoam\u00e9rica.<\/p>\n","protected":false},"author":30,"featured_media":231059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2225,2114,2227,6633,2341],"class_list":["post-231050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-branding","tag-creatividad","tag-marketing","tag-premios-aebrand","tag-publicidad"],"acf":[],"yoast_head":"\nTres nuevas categor\u00edas de los III Premios AEBRAND IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La III edici\u00f3n de los Premios AEBRAND arranca con una propuesta renovada y 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