{"id":231043,"date":"2025-11-27T10:22:53","date_gmt":"2025-11-27T09:22:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=231043"},"modified":"2025-11-27T16:44:10","modified_gmt":"2025-11-27T15:44:10","slug":"asi-si-asi-yes-plataforma-popeyes-revidinca-calidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231043","title":{"rendered":"&#8216;As\u00ed s\u00ed, as\u00ed yes&#8217;, la nueva plataforma de Popeyes que reivindica la calidad"},"content":{"rendered":"<p data-start=\"338\" data-end=\"684\"><strong>Popeyes presenta en Espa\u00f1a \u201cAs\u00ed s\u00ed, as\u00ed yes\u201d, su nueva plataforma creativa con la que la marca inaugura una etapa renovada en su forma de comunicar. La propuesta supone, seg\u00fan la compa\u00f1\u00eda, un punto de inflexi\u00f3n y una declaraci\u00f3n de intenciones: poner en valor el cuidado, la atenci\u00f3n y la autenticidad como principios esenciales de su identidad.<\/strong><\/p>\n<p data-start=\"686\" data-end=\"1209\"><strong>Popeyes<\/strong> plantea un mensaje inequ\u00edvoco: la calidad no es negociable. Ese compromiso se articula especialmente alrededor de su producto estrella, el pollo crujiente, elaborado a diario en sus restaurantes.\u00a0 \u00ab[&#8230;] Nuestro pollo es fresco, lo marinamos durante 12 horas con delicioso sabor caj\u00fan y lo rebozamos a mano porque creemos en esa manera de trabajar. [&#8230;] <strong>Esta plataforma nos permite mostrar la personalidad real de Popeyes: directa, aut\u00e9ntica y orgullosa de su proceso\u201d<\/strong>, se\u00f1ala <strong>Laura Becerril<\/strong>, directora de marketing de <strong>Popeyes Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"1736\" data-end=\"2212\"><strong>La campa\u00f1a ha sido desarrollada por la agencia F\u00e1cil<\/strong> y arranca con un manifiesto audiovisual que invita a reflexionar sobre c\u00f3mo la falta de cuidado se ha normalizado en el d\u00eda a d\u00eda y c\u00f3mo Popeyes decide posicionarse en sentido contrario. Esta pieza actuar\u00e1 como eje de un despliegue integral de comunicaci\u00f3n que tendr\u00e1 presencia en televisi\u00f3n, medios digitales, redes sociales, publicidad exterior y punto de venta, con actividad durante los meses de noviembre y diciembre.<\/p>\n<p data-start=\"2214\" data-end=\"2466\">\u201cEl trabajo con F\u00e1cil ha sido muy inspirador. <strong>Han sabido captar la esencia de Popeyes y devolverla no solo con una idea creativa potente y vers\u00e1til,<\/strong> sino con una plataforma que nos conecta con el consumidor de una forma m\u00e1s emocional\u201d, a\u00f1ade Becerril. Por parte de la agencia, <strong>Nacho O\u00f1ate y N\u00e9stor Garc\u00eda<\/strong>, directores creativos y socios fundadores de F\u00e1cil, explican que buscaban una idea que permitiera contar <strong>aquello que Popeyes \u201chace bien\u201d<\/strong> desde un tono diferencial.<\/p>\n<p data-start=\"2214\" data-end=\"2466\">\u201cQuer\u00edamos encontrar una idea que nos ayudara a contar todo eso que la marca hace bien y de una forma diferente desde un tono muy reconocible. Y encontramos ese espacio en la expresi\u00f3n <strong>\u2018As\u00ed s\u00ed\u2019. El \u2018as\u00ed yes\u2019 le da ese punto Popeyes que necesit\u00e1bamos para convertirlo en una firma de marca\u201d<\/strong>, apuntan.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u00bfQu\u00e9 ha pasado \u00faltimamente? | POPEYES\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GVzkheflIMw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a ha sido desarrollada por la agencia F\u00e1cil y arranca con un manifiesto audiovisual que invita a reflexionar sobre c\u00f3mo la falta de cuidado se ha normalizado en el d\u00eda a d\u00eda.<\/p>\n","protected":false},"author":10966,"featured_media":231048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-231043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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