{"id":230882,"date":"2025-11-25T14:55:08","date_gmt":"2025-11-25T13:55:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=230882"},"modified":"2025-11-25T16:01:14","modified_gmt":"2025-11-25T15:01:14","slug":"la-union-europea-aprueba-la-compra-de-ipg-por-parte-de-omnicom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230882","title":{"rendered":"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom"},"content":{"rendered":"<p><strong>La Uni\u00f3n Europea ha comunicado su conformidad con la adquisici\u00f3n de Interpublic Group (IPG) por parte de Omnicom al no ver indicios de que dicha fusi\u00f3n podr\u00eda traer consigo problemas a nivel competencia en la regi\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado el organismo, tras la investigaci\u00f3n del impacto que tendr\u00eda el acuerdo en los mercados europeos, se concluy\u00f3 que \u201cla fusi\u00f3n no aumentar\u00eda los problemas de competencia en el \u00c1rea Econ\u00f3mica Europea\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la aprobaci\u00f3n de la Uni\u00f3n Europea, que se suma al emitido por la Comisi\u00f3n Federal de Comercio (FTC) de Estados Unidos en septiembre y al de la Autoridad de los Mercados y la Competencia (CMA) de Reino Unido en agosto, se espera que dicha operaci\u00f3n se cierre como pronto esta semana.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez completada la fusi\u00f3n, se espera que la nueva compa\u00f1\u00eda se convierta en la red de publicidad m\u00e1s grande del mundo a nivel de ingresos, superando a grupos como Publicis Groupe o WPP.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto. <\/p>\n","protected":false},"author":29,"featured_media":213250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2341],"class_list":["post-230882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230882\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=230882\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T13:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T15:01:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/omnicom-ipg-800x445-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom\",\"datePublished\":\"2025-11-25T13:55:08+00:00\",\"dateModified\":\"2025-11-25T15:01:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882\"},\"wordCount\":187,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omnicom-ipg-800x445-2.jpg\",\"keywords\":[\"publicidad\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=230882\",\"name\":\"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omnicom-ipg-800x445-2.jpg\",\"datePublished\":\"2025-11-25T13:55:08+00:00\",\"dateModified\":\"2025-11-25T15:01:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=230882\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omnicom-ipg-800x445-2.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/omnicom-ipg-800x445-2.jpg\",\"width\":800,\"height\":445},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=230882#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=230882","og_locale":"es_ES","og_type":"article","og_title":"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto.","og_url":"https:\/\/ipmark.com\/?p=230882","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-11-25T13:55:08+00:00","article_modified_time":"2025-11-25T15:01:14+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/omnicom-ipg-800x445-2.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=230882#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=230882"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom","datePublished":"2025-11-25T13:55:08+00:00","dateModified":"2025-11-25T15:01:14+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=230882"},"wordCount":187,"image":{"@id":"https:\/\/ipmark.com\/?p=230882#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/omnicom-ipg-800x445-2.jpg","keywords":["publicidad"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=230882","url":"https:\/\/ipmark.com\/?p=230882","name":"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=230882#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=230882#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/omnicom-ipg-800x445-2.jpg","datePublished":"2025-11-25T13:55:08+00:00","dateModified":"2025-11-25T15:01:14+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Era la \u00faltima autorizaci\u00f3n pendiente, tras la aprobaci\u00f3n por parte de la FTC en septiembre y de la CMA en agosto.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=230882#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=230882"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=230882#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/omnicom-ipg-800x445-2.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/omnicom-ipg-800x445-2.jpg","width":800,"height":445},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=230882#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La Uni\u00f3n Europea aprueba la compra de IPG por parte de Omnicom"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/230882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230882"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/230882\/revisions"}],"predecessor-version":[{"id":230888,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/230882\/revisions\/230888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/213250"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=230882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=230882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}