{"id":230814,"date":"2025-11-24T16:19:39","date_gmt":"2025-11-24T15:19:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=230814"},"modified":"2025-11-24T16:19:39","modified_gmt":"2025-11-24T15:19:39","slug":"evercom-lanza-beat-un-servicio-para-medir-y-reforzar-la-reputacion-corporativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230814","title":{"rendered":"Evercom lanza BEAT, un servicio para medir y reforzar la reputaci\u00f3n corporativa"},"content":{"rendered":"<p>Este nuevo servicio combina investigaci\u00f3n, an\u00e1lisis e interpretaci\u00f3n para ofrecer una radiograf\u00eda completa del estado reputacional de una empresa. <strong>Su metodolog\u00eda parte de la huella que proyecta la organizaci\u00f3n y de la percepci\u00f3n que tienen sobre ella sus principales p\u00fablicos: clientes, empleados, inversores, reguladores o sociedad civil<\/strong>. A partir de esta informaci\u00f3n, el servicio genera un informe de resultados con recomendaciones pr\u00e1cticas, priorizadas seg\u00fan impacto y relevancia.<\/p>\n<blockquote><p>BEAT est\u00e1 dise\u00f1ado como una herramienta flexible, que puede emplearse como evaluaci\u00f3n inicial, sistema de seguimiento peri\u00f3dico o apoyo en procesos de transformaci\u00f3n y revisi\u00f3n estrat\u00e9gica<\/p><\/blockquote>\n<p>El planteamiento de BEAT parte de una idea sencilla: la reputaci\u00f3n tiene ritmo. Cada opini\u00f3n, decisi\u00f3n o impacto genera un pulso constante que este servicio se propone identificar y traducir en informaci\u00f3n \u00fatil. \u201c<strong>La reputaci\u00f3n es la nueva clave de b\u00f3veda de la gesti\u00f3n empresarial. Donde antes el debate giraba en torno a la gobernanza o la sostenibilidad, hoy la reputaci\u00f3n se erige como la variable esencial desde la que construir, proteger y generar negoci<\/strong>o\u201d, afirma <strong>Ignacio Colmenero, director de la Divisi\u00f3n de Comunicaci\u00f3n Corporativa y Asuntos P\u00fablicos de evercom<\/strong>.<\/p>\n<p>El desarrollo de BEAT ha contado con la colaboraci\u00f3n de An\u00e1lisis e Investigaci\u00f3n, firma de referencia en investigaci\u00f3n de mercado y responsable de los estudios MERCO. <strong>Antonio Lech\u00f3n<\/strong>, socio de la consultora, destaca que la alianza con evercom ha permitido trasladar su experiencia en medici\u00f3n al terreno de la estrategia reputacional, \u201cfacilitando que los datos se conviertan en conocimiento \u00fatil para la toma de decisiones\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evercom, agencia creativa de comunicaci\u00f3n y marketing, ha lanzado BEAT, un nuevo servicio concebido para ayudar a las organizaciones a comprender su posicionamiento reputacional y fortalecer su relaci\u00f3n con los distintos grupos de inter\u00e9s. Impulsado por la Divisi\u00f3n de Comunicaci\u00f3n Corporativa, que lidera Ignacio Colmenero, BEAT se presenta como una apuesta estrat\u00e9gica para el an\u00e1lisis y la gesti\u00f3n de la reputaci\u00f3n.<\/p>\n","protected":false},"author":14,"featured_media":230817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6490],"class_list":["post-230814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evercom lanza BEAT, un servicio para medir y reforzar la reputaci\u00f3n corporativa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230814\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evercom lanza BEAT, un servicio para medir y reforzar la reputaci\u00f3n corporativa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Evercom, agencia creativa de comunicaci\u00f3n y marketing, ha lanzado BEAT, un nuevo servicio concebido para ayudar a las organizaciones a comprender su posicionamiento reputacional y fortalecer su relaci\u00f3n con los distintos grupos de inter\u00e9s. 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