{"id":230765,"date":"2025-11-24T12:36:53","date_gmt":"2025-11-24T11:36:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=230765"},"modified":"2025-11-24T13:43:10","modified_gmt":"2025-11-24T12:43:10","slug":"kantar-media-nombra-mark-read","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230765","title":{"rendered":"Mark Read presidir\u00e1 el nuevo Consejo de Kantar Media tras su salida de WPP"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"510bc66d-3be3-484d-8669-a9e773d7b541\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"bb26641d-d838-4bc1-b1ce-5cfd670105f3\" data-message-model-slug=\"gpt-5-1\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"365\" data-end=\"721\"><strong>Kantar Media ha nombrado a Mark Read, ex CEO de WPP, presidente de su reci\u00e9n creado Consejo de Administraci\u00f3n. La designaci\u00f3n supone el primer gran movimiento del nuevo \u00f3rgano de gobierno de la empresa, constituido tras la reciente venta de Kantar Media a H.I.G. Capital.<\/strong><\/p>\n<p data-start=\"723\" data-end=\"1546\">Read cuenta con una trayectoria de referencia en la industria publicitaria y de medios. <strong>Entre 2018 y 2025 fue CEO de WPP,<\/strong> etapa que concluye este a\u00f1o tras anunciar su salida del grupo para finales de 2025. Antes de asumir el cargo de consejero delegado, lider\u00f3 la estrategia corporativa del holding, impuls\u00f3 los primeros pasos de WPP en el negocio digital mediante WPP Digital y ejerci\u00f3 como CEO de <strong>Wunderman<\/strong>, agencia global creada para acelerar la transformaci\u00f3n digital de marcas y compa\u00f1\u00edas.<\/p>\n<p data-start=\"723\" data-end=\"1546\">Durante su mandato al frente de WPP, Read defendi\u00f3 el papel de la tecnolog\u00eda como motor de cambio y promovi\u00f3 inversiones clave en inteligencia artificial, como el desarrollo de WPP Open y la adquisici\u00f3n de Satalia.<\/p>\n<p data-start=\"1548\" data-end=\"1993\">En sus primeras declaraciones como presidente, Read ha subrayado el papel estrat\u00e9gico de Kantar Media en el ecosistema: la compa\u00f1\u00eda \u201cayuda a anunciantes, agencias, medios y plataformas a comprender c\u00f3mo consumen medios las personas y a orientar mejor sus inversiones\u201d, y ha remarcado que se incorpora al Consejo para apoyar al equipo directivo \u201cen un momento en el que el comportamiento de la audiencia est\u00e1 cambiando m\u00e1s r\u00e1pidamente que nunca\u201d.<\/p>\n<p data-start=\"1995\" data-end=\"2312\">Patrick B\u00e9har, CEO de Kantar Media, ha valorado el nombramiento como un refuerzo decisivo para la nueva etapa de la compa\u00f1\u00eda: \u201cMark combina un pensamiento estrat\u00e9gico profundo con experiencia pr\u00e1ctica en transformaci\u00f3n, datos e IA, y comparte nuestra ambici\u00f3n de aportar claridad a un panorama complejo\u201d, ha se\u00f1alado.<\/p>\n<p data-start=\"2314\" data-end=\"2844\">El movimiento se produce pocos meses despu\u00e9s de que Kantar Media fuera adquirida por H.I.G. Capital a Kantar Group y Bain Capital. <strong>La operaci\u00f3n se cerr\u00f3 en agosto de 2025<\/strong> y el nuevo Consejo es el primero completamente independiente en la historia de la compa\u00f1\u00eda. En este contexto, H.I.G. Capital ha defendido la llegada de Read como una apuesta por un liderazgo con experiencia probada en innovaci\u00f3n y transformaci\u00f3n del negocio publicitario y medi\u00e1tico.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"f2xrqGyr98\"><p><a href=\"https:\/\/ipmark.com\/mark-red-ceo-wpp-dira-adios-compania\/\">Mark Read, CEO de WPP, dir\u00e1 adi\u00f3s a la compa\u00f1\u00eda a finales de 2025<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abMark Read, CEO de WPP, dir\u00e1 adi\u00f3s a la compa\u00f1\u00eda a finales de 2025\u00bb \u2014 IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" src=\"https:\/\/ipmark.com\/mark-red-ceo-wpp-dira-adios-compania\/embed\/#?secret=CKYwnw0Q1d#?secret=f2xrqGyr98\" data-secret=\"f2xrqGyr98\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>La operaci\u00f3n se cerr\u00f3 en agosto de 2025 y el nuevo Consejo es el primero completamente independiente en la historia de la compa\u00f1\u00eda<\/p>\n","protected":false},"author":30,"featured_media":211349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2773,2227,6506,34,2341],"class_list":["post-230765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-data","tag-marketing","tag-medicion","tag-medios-2","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kantar Media nombra a Mark Read presidente de su nuevo Consejo de Administraci\u00f3n<\/title>\n<meta name=\"description\" content=\"Kantar Media incorpora a Mark Read, ex CEO de WPP, como presidente de su reci\u00e9n creado Consejo de Administraci\u00f3n, primer \u00f3rgano independiente tras la venta de la compa\u00f1\u00eda a H.I.G. 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