{"id":230748,"date":"2025-11-24T10:58:37","date_gmt":"2025-11-24T09:58:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=230748"},"modified":"2025-11-24T15:15:57","modified_gmt":"2025-11-24T14:15:57","slug":"inside-adschool-lanza-ruta8-circuito-internacional-ocho-agencias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230748","title":{"rendered":"Inside! AdSchool lanza Ruta8, un circuito entre agencias de habla hispana"},"content":{"rendered":"<p data-start=\"401\" data-end=\"822\"><strong>Inside! AdSchool anuncia el lanzamiento de Ruta8, un circuito creativo internacional que busca abrir el acceso del talento joven hispanohablante a las grandes agencias globales. <\/strong><\/p>\n<p data-start=\"401\" data-end=\"822\">La iniciativa, que se desarrollar\u00e1 durante 16 semanas, conectar\u00e1 a creativos emergentes de habla hispana con ocho agencias de los cinco continentes mediante briefs reales, sesiones en directo y mentor\u00edas de directores creativos en activo. <strong>\u201cRuta8 es una invitaci\u00f3n a pensar sin fronteras\u201d<\/strong>, se\u00f1ala <strong>Ricky Rull<\/strong>, fundador de<a href=\"https:\/\/www.insideadschool.com\/ruta8-circuito-creativo\/\"><strong> Inside! AdSchool. <\/strong><\/a><\/p>\n<p data-start=\"401\" data-end=\"822\">El objetivo, explica, es que un creativo de <strong>Bogot\u00e1, Lima, Ciudad de M\u00e9xico o Madrid<\/strong> pueda presentar ideas a quienes deciden campa\u00f1as en mercados como <strong>Berl\u00edn, Singapur, Chicago o Auckland<\/strong>, reforzando la sensaci\u00f3n de cercan\u00eda con la industria internacional. El circuito se articula en ocho etapas independientes.<\/p>\n<p data-start=\"401\" data-end=\"822\">En cada una, una agencia internacional plantea un brief real y los participantes replican el proceso interno de una agencia: investigaci\u00f3n, conceptualizaci\u00f3n, direcci\u00f3n creativa, presentaci\u00f3n y feedback profesional. <strong>Ruta8 se define as\u00ed no como un curso convencional, sino como una experiencia de entrenamiento profesional con est\u00e1ndares de industria.<\/strong><\/p>\n<p data-start=\"1653\" data-end=\"1988\">Para esta primera edici\u00f3n, <strong>Inside! AdSchool ha reunido a David Madrid, Jung Von Matt Berl\u00edn, Ogilvy Honduras, Forsman &amp; Bodenfors Singapur, Joe Public South Africa, TBWA Espa\u00f1a, VML Colombia y Dentsu Nueva Zelanda.<\/strong> La selecci\u00f3n busca ofrecer miradas culturales y metodolog\u00edas diversas para resolver ideas en entornos reales de negocio.<\/p>\n<h2 data-start=\"1990\" data-end=\"2031\">Gran Premio: viaje a Cannes Lions 2026<\/h2>\n<p data-start=\"2033\" data-end=\"2360\">El programa incorpora un sistema de puntuaci\u00f3n por dupla, evaluado en idea, ejecuci\u00f3n, presentaci\u00f3n y direcci\u00f3n creativa.<strong> El equipo con mayor puntuaci\u00f3n global obtendr\u00e1 el Gran Premio: un viaje a Cannes Lions 2026<\/strong>, con el fin de acercar a los ganadores al festival internacional m\u00e1s relevante del sector y a su red profesional.<\/p>\n<p data-start=\"2416\" data-end=\"2761\"><strong>Inside! AdSchool enmarca Ruta8 dentro de su trayectoria de impulso al talento creativo latino<\/strong>, que ya ha obtenido reconocimientos en festivales como D&amp;AD, Clio Awards, El Sol o El Ojo de Iberoam\u00e9rica. Con este nuevo formato, la escuela aspira a amplificar ese camino y ofrecer una plataforma global desde etapas tempranas de la carrera creativa.<\/p>\n<p data-start=\"2763\" data-end=\"3050\">\n","protected":false},"excerpt":{"rendered":"<p>El objetivo es que los creativos latinos presenten ideas a mercados como Berl\u00edn, Singapur o Chicago. El equipo ganador obtendr\u00e1 el Gran Premio: un viaje a Cannes Lions 2026.<\/p>\n","protected":false},"author":10966,"featured_media":230751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,6639,2114,2227],"class_list":["post-230748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-concursos","tag-creatividad","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside! 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