{"id":230746,"date":"2025-11-24T10:45:31","date_gmt":"2025-11-24T09:45:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=230746"},"modified":"2025-11-24T15:09:32","modified_gmt":"2025-11-24T14:09:32","slug":"cristina-burkazo-nueva-consejera-delegada-de-vivagym","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230746","title":{"rendered":"Cristina Burkazo, nueva consejera delegada de VivaGym"},"content":{"rendered":"<p><strong>Providence Equity Partners ha nombrado a Cristina Burzako nueva consejera delegada de VivaGym y responsable para Europa de su vertical de Deporte y Bienestar. La ejecutiva, hasta ahora consejera delegada de Movistar+, asumir\u00e1 adem\u00e1s funciones de asesora para el fondo estadounidense, con sede en Nueva York.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El movimiento, adelantado por El Confidencial y confirmado por distintos medios sectoriales, refuerza la estructura de Providence en el negocio del fitness en Europa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan la informaci\u00f3n publicada, uno de los objetivos de Burzako ser\u00e1 impulsar el desarrollo del negocio europeo de deporte y bienestar de Providence, una \u00e1rea que integra las participadas del fondo en este \u00e1mbito, entre ellas VivaGym. La cadena opera actualmente con m\u00e1s de 260 gimnasios en la Pen\u00ednsula Ib\u00e9rica bajo las marcas VivaGym en Espa\u00f1a y Fitness Hut en Portugal.<\/span><a href=\"https:\/\/gymfactory.net\/2025\/11\/11\/providence-propietaria-de-vivagym-nombra-a-cristina-burzako-para-liderar-su-division-europea-de-deporte-y-bienestar\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">El nombramiento implica el relevo de Juan del R\u00edo, que ejerc\u00eda como consejero delegado de VivaGym desde 2016 y ha estado al frente de la expansi\u00f3n de la compa\u00f1\u00eda en los \u00faltimos a\u00f1os.<\/span><a href=\"https:\/\/palco23.mundodeportivo.com\/fitness\/el-fondo-providence-pone-a-la-ex-ceo-de-movistar-al-frente-de-vivagym?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cristina Burzako inici\u00f3 su carrera en 1997 en Procter &amp; Gamble, donde trabaj\u00f3 como brand manager en Europa hasta 2002. Posteriormente fue directora de marketing para Espa\u00f1a y Portugal en Coty y, a partir de 2005, responsable de marketing en Espa\u00f1a y Latinoam\u00e9rica en El Pa\u00eds. Entre 2009 y 2015 lider\u00f3 el \u00e1rea de marketing y comunicaci\u00f3n de Canal+ Group. En 2015 se incorpor\u00f3 a Telef\u00f3nica y, desde marzo de 2021, ocupaba el cargo de consejera delegada de Movistar+. Compagina su actividad con posiciones como miembro del patronato de la Gasol Foundation y del consejo asesor de Deusto Business School.<\/span><a href=\"https:\/\/palco23.mundodeportivo.com\/fitness\/el-fondo-providence-pone-a-la-ex-ceo-de-movistar-al-frente-de-vivagym?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El fondo Providence ficha a la directiva de Movistar+ para liderar tambi\u00e9n su vertical de Deporte y Bienestar en Europa. <\/p>\n","protected":false},"author":29,"featured_media":230749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-230746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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