{"id":230686,"date":"2025-11-21T13:07:59","date_gmt":"2025-11-21T12:07:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=230686"},"modified":"2025-11-21T14:20:42","modified_gmt":"2025-11-21T13:20:42","slug":"el-almendro-apuesta-por-el-reencuentro-en-su-nueva-campana-navidena","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230686","title":{"rendered":"El Almendro activa el protocolo V.O.L.V.E.R. esta Navidad"},"content":{"rendered":"<p data-start=\"764\" data-end=\"1086\">La campa\u00f1a, desarrollada por la agencia creativa <strong>McCann,\u00a0<\/strong> se articula en torno al universo <strong data-start=\"808\" data-end=\"885\">V.O.L.V.E.R (Vuelta Optimizada de Largos Viajes y Esperados Reencuentros)<\/strong>, un centro de operaciones ficticio que act\u00faa para evitar que nada impida llegar a casa por Navidad. Este universo se despliega en <strong data-start=\"1016\" data-end=\"1049\">tres historias independientes<\/strong>, unidas por el mismo hilo emocional:<\/p>\n<ul data-start=\"1088\" data-end=\"1355\">\n<li data-start=\"1088\" data-end=\"1189\">\n<p data-start=\"1090\" data-end=\"1189\"><strong data-start=\"1090\" data-end=\"1105\">Overbooking<\/strong>: un hijo hace lo imposible por regresar a tiempo para reencontrarse con su madre.<\/p>\n<\/li>\n<li data-start=\"1190\" data-end=\"1259\">\n<p data-start=\"1192\" data-end=\"1259\"><strong data-start=\"1192\" data-end=\"1202\">Atasco<\/strong>: una familia teme no llegar a la celebraci\u00f3n navide\u00f1a.<\/p>\n<\/li>\n<li data-start=\"1260\" data-end=\"1355\">\n<p data-start=\"1262\" data-end=\"1355\"><strong data-start=\"1262\" data-end=\"1273\">F\u00e1brica<\/strong>: un incidente t\u00e9cnico amenaza con impedir que varios trabajadores vuelvan a casa.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1357\" data-end=\"1521\">En todas ellas,<strong> el centro V.O.L.V.E.R aparece como el aliado que interviene<\/strong> para que cada protagonista pueda llegar al lugar donde realmente quiere estar: su hogar. La campa\u00f1a cuenta con una <strong data-start=\"1549\" data-end=\"1583\">pieza principal de 60 segundos<\/strong>, disponible en YouTube, as\u00ed como con las tres historias completas.<\/p>\n<p data-start=\"1357\" data-end=\"1521\">Adem\u00e1s, El Almendro estrena una versi\u00f3n de <strong data-start=\"1694\" data-end=\"1709\">20 segundos<\/strong> centrada en la historia del overbooking, que ser\u00e1 la creatividad protagonista tanto en redes sociales como en televisi\u00f3n. Su emisi\u00f3n en <strong data-start=\"1846\" data-end=\"1860\">prime time<\/strong> comenzar\u00e1 el <strong data-start=\"1874\" data-end=\"1893\">24 de noviembre<\/strong>.<\/p>\n<p data-start=\"1896\" data-end=\"2290\">\u201c<strong data-start=\"1897\" data-end=\"1972\">Para nosotros, la emoci\u00f3n de volver sigue siendo el coraz\u00f3n de la marca<\/strong>\u201d, explica <strong data-start=\"1983\" data-end=\"2000\">Mar\u00eda Herranz<\/strong>, directora de marketing de la marca. \u201cCada a\u00f1o buscamos recordar que, m\u00e1s all\u00e1 de un anuncio, El Almendro forma parte del imaginario navide\u00f1o de miles de familias. Volver a casa no es solo una tradici\u00f3n, es un acto emocional que nos conecta con quienes somos y con quienes nos esperan\u201d.<\/p>\n<p><iframe loading=\"lazy\" title=\"SPOT EL ALMENDRO VUELVE A CASA POR NAVIDAD 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SuqfDPWih9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Almendro da la bienvenida a la temporada con una nueva campa\u00f1a que reivindica la fuerza emocional de volver a casa por estas fechas. Bajo el concepto &#8216;Siempre hay algo que te hace volver&#8217;, la marca recupera un mensaje que ha acompa\u00f1ado a generaciones.<\/p>\n","protected":false},"author":10966,"featured_media":230688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-230686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Almendro apuesta por el reencuentro en su nueva campa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230686\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Almendro apuesta por el reencuentro en su nueva campa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"El Almendro da la bienvenida a la temporada con una nueva campa\u00f1a que reivindica la fuerza emocional de volver a casa por estas fechas. 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