{"id":230622,"date":"2025-11-20T16:28:23","date_gmt":"2025-11-20T15:28:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=230622"},"modified":"2025-11-20T16:28:23","modified_gmt":"2025-11-20T15:28:23","slug":"wpp-media-consolida-la-cuenta-de-medios-de-henkel-en-europa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230622","title":{"rendered":"WPP Media consolida la cuenta de medios de Henkel en Europa"},"content":{"rendered":"<p>Con esta decisi\u00f3n, <strong>Henkel refuerza su relaci\u00f3n con WPP, sumando 13 nuevos pa\u00edses a los 17 mercados europeos que ya gestionaba el grupo desde finales de 2024<\/strong>. El desempe\u00f1o de WPP Media a trav\u00e9s de su plataforma <a href=\"https:\/\/ipmark.com\/wpp-open-pro-lanzamiento\/\">WPP Open<\/a> \u2014una soluci\u00f3n de marketing inteligente\u2014 ha sido clave para ganar esta ampliaci\u00f3n del contrato, facilitando una transici\u00f3n eficiente en los nuevos territorios integrados.<\/p>\n<p>El proceso de revisi\u00f3n competitiva, iniciado en junio, se centr\u00f3 en <strong>redefinir el futuro de los medios en un entorno dominado por la inteligencia artificial<\/strong>. La propuesta de WPP Media destac\u00f3 por su planteamiento innovador, la redefinici\u00f3n de roles y un enfoque s\u00f3lido en la creaci\u00f3n de valor.<\/p>\n<p>La operativa de medios digitales para Henkel <strong>ser\u00e1 liderada desde las oficinas de WPP Media en D\u00fcsseldorf y Londres<\/strong>, a trav\u00e9s de un equipo especializado que trabajar\u00e1 en estrecha colaboraci\u00f3n con los mercados locales para garantizar la adaptaci\u00f3n a las particularidades de cada pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WPP ha anunciado la consolidaci\u00f3n de la cuenta de medios de Henkel Consumer Brands en Europa bajo la gesti\u00f3n de WPP Media. Esta ampliaci\u00f3n de su colaboraci\u00f3n incluye marcas como Persil, Perwoll, Bref, Schwarzkopf y Syoss en un total de 30 mercados europeos.<\/p>\n","protected":false},"author":14,"featured_media":230623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-230622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP Media consolida la cuenta de medios de Henkel en Europa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"WPP Media gestionar\u00e1 la activaci\u00f3n digital de marcas como Persil, Schwarzkopf o Bref (Henkel) en 30 mercados europeos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230622\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP Media consolida la cuenta de medios de Henkel en Europa - 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