{"id":230589,"date":"2025-11-20T14:32:17","date_gmt":"2025-11-20T13:32:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=230589"},"modified":"2025-11-20T16:36:29","modified_gmt":"2025-11-20T15:36:29","slug":"unilever-eleva-la-categoria-de-cuidado-corporal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230589","title":{"rendered":"Unilever apuesta por la ciencia para elevar la categor\u00eda de cuidado corporal"},"content":{"rendered":"<p data-start=\"279\" data-end=\"584\"><strong>Unilever refuerza su apuesta por la innovaci\u00f3n en cuidado corporal con la llegada a Espa\u00f1a de Dove Body Serum y Vaseline Gluta-Hya Serum Burst, dos lanzamientos que buscan premiumizar la categor\u00eda mediante f\u00f3rmulas avanzadas, tecnolog\u00edas patentadas y una experiencia sensorial m\u00e1s sofisticada.<\/strong><\/p>\n<p data-start=\"586\" data-end=\"816\">Los nuevos productos llegan en un contexto en el que el 96% de los consumidores declara tener alguna preocupaci\u00f3n relacionada con su piel, lo que est\u00e1 impulsando la demanda de soluciones m\u00e1s efectivas y de mayor valor a\u00f1adido. Vaseline eleva la categor\u00eda con innovaci\u00f3n tecnol\u00f3gica y Dove entra en el terreno de la dermocosm\u00e9tica.<\/p>\n<p data-start=\"586\" data-end=\"816\">\u201cCon estos lanzamientos damos un paso m\u00e1s en nuestra ambici\u00f3n de <strong>impulsar la categor\u00eda del cuidado corporal en Espa\u00f1a<\/strong>. Queremos elevar el est\u00e1ndar de hidrataci\u00f3n y tratamiento con f\u00f3rmulas superiores y experiencias que transforman el cuidado diario en un gesto de bienestar\u201d, se\u00f1ala Ana Palencia, directora de comunicaci\u00f3n y sostenibilidad de Unilever Espa\u00f1a.<\/p>\n<p data-start=\"586\" data-end=\"816\">Esta visi\u00f3n forma parte de la estrategia global de Unilever para premiumizar le cuidado de la piel, impulsando sus marcas a trav\u00e9s de innovaciones respaldadas por la ciencia.<\/p>\n<h2 data-start=\"818\" data-end=\"891\"><strong data-start=\"822\" data-end=\"891\">Dove\u00a0<\/strong><\/h2>\n<p data-start=\"893\" data-end=\"1372\">Dove ampl\u00eda su territorio de marca y entra en dermocosm\u00e9tica con <strong data-start=\"932\" data-end=\"946\">Body Serum<\/strong>, su primera l\u00ednea de s\u00e9rums corporales desarrollada junto a dermat\u00f3logos y formulada con activos de eficacia cl\u00ednicamente probada. La gama, hipoalerg\u00e9nica y apta para todos los tonos de piel, incluye <strong data-start=\"1147\" data-end=\"1168\">cinco referencias<\/strong> dirigidas a necesidades espec\u00edficas: hidrataci\u00f3n intensiva (Pro-Ceramidas), reparaci\u00f3n (Cica), firmeza (Pro-Retinol), luminosidad (Niacinamida) y un s\u00e9rum concentrado para manchas, estr\u00edas y elasticidad.<\/p>\n<p data-start=\"1374\" data-end=\"1545\">A trav\u00e9s de esta nueva generaci\u00f3n de f\u00f3rmulas, Dove afianza su presencia en el tratamiento corporal sin renunciar a su prop\u00f3sito de ofrecer resultados reales y accesibles.<\/p>\n<h2 data-start=\"1547\" data-end=\"1627\"><strong data-start=\"1551\" data-end=\"1627\">Vaseline\u00a0<\/strong><\/h2>\n<p data-start=\"1629\" data-end=\"2075\">Vaseline eleva su propuesta dentro del cuidado corporal con <strong data-start=\"1689\" data-end=\"1714\">Gluta-Hya Serum Burst<\/strong>, una loci\u00f3n\u2013s\u00e9rum ultraligera que incorpora la tecnolog\u00eda <strong data-start=\"1773\" data-end=\"1786\">GlutaGlow<\/strong>, con antioxidantes <strong data-start=\"1806\" data-end=\"1849\">10 veces m\u00e1s potentes que la vitamina C<\/strong>. El producto responde a tendencias globales como el <em data-start=\"1902\" data-end=\"1908\">Glow<\/em> o <em data-start=\"1911\" data-end=\"1923\">Glass Skin <\/em>(tener la piel m\u00e1s luminosa) y est\u00e1 formulado con la tecnolog\u00eda patentada <strong data-start=\"1970\" data-end=\"2007\">Glutathione Amino Precursor (GAP)<\/strong>, resultado de una inversi\u00f3n de 3,2 millones de euros y 14 patentes.<\/p>\n<p data-start=\"2077\" data-end=\"2117\">La gama se presenta en tres variantes:<\/p>\n<ul data-start=\"2118\" data-end=\"2325\">\n<li data-start=\"2118\" data-end=\"2180\">\n<p data-start=\"2120\" data-end=\"2180\"><strong data-start=\"2120\" data-end=\"2137\">Dewy Radiance<\/strong>, para luminosidad visible en cinco d\u00edas;<\/p>\n<\/li>\n<li data-start=\"2181\" data-end=\"2230\">\n<p data-start=\"2183\" data-end=\"2230\"><strong data-start=\"2183\" data-end=\"2200\">Flawless Tone<\/strong>, para un tono m\u00e1s uniforme;<\/p>\n<\/li>\n<li data-start=\"2231\" data-end=\"2325\">\n<p data-start=\"2233\" data-end=\"2325\"><strong data-start=\"2233\" data-end=\"2255\">Overnight Radiance<\/strong>, con col\u00e1geno hidrolizado para reparar l\u00edneas finas durante la noche.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dove entra en la dermocosm\u00e9tica corporal y Vaseline introduce su s\u00e9rum antioxidante Gluta-Hya para elevar el cuidado corporal en Espa\u00f1a.<\/p>\n","protected":false},"author":30,"featured_media":230590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,6067],"class_list":["post-230589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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