{"id":230565,"date":"2025-11-20T12:18:31","date_gmt":"2025-11-20T11:18:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=230565"},"modified":"2025-11-20T16:32:05","modified_gmt":"2025-11-20T15:32:05","slug":"las-marcas-tienen-reto-entrenar-ia-llegar-clientes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230565","title":{"rendered":"Las marcas tienen el reto de entrenar a la IA para llegar a sus clientes"},"content":{"rendered":"<p><strong>La irrupci\u00f3n de la IA en el terreno de juego del marketing y la publicidad. M\u00e1s del 35% de las b\u00fasquedas globales ya son respondidas directamente por la IA sin que el usuario tenga que acceder a ning\u00fan sitio web. Esto lleva a que las marcas con ecommerces o p\u00e1ginas webs informativas se vean obligadas a cambiar la forma de comunicar.<\/strong><\/p>\n<p>El informe <strong>Machine Marketing<\/strong> elaborado por LLYC dibuja un marco estrat\u00e9gico para que las compa\u00f1\u00edas conviertan la IA en una aliada en la experiencia de compra y las que la abrazan como aliada logran un 20% m\u00e1s de conversi\u00f3n. Sin embargo<strong>, m\u00e1s del 70% de la inversi\u00f3n actual en visibilidad digital no es procesada por las inteligencias artificiales.<\/strong> Eso provoca campa\u00f1as, contenidos y acciones que son invisibles para los algoritmos que median entre las marcas y sus audiencias.<\/p>\n<p>Por tanto,<strong> el reto ya no es solo llegar a las personas, sino entrenar a las m\u00e1quinas para que comprendan, citen y recomienden a las marcas<\/strong> de forma correcta y confiable. \u00ab[&#8230;] Las marcas deben aprender a construir confianza tanto en el plano humano -emocionar, inspirar, conectar- como en el algor\u00edtmico -aparecer, ser citadas, ser cre\u00edbles ante las IA\u00bb, confiesa Jes\u00fas Moradillo, socio y director general de estrategia de marketing solutions de LLYC en Europa.<\/p>\n<p>\u00abEl Machine Marketing permite competir en ambos frentes y preparar a las compa\u00f1\u00edas para un futuro donde<strong> la conversaci\u00f3n con la m\u00e1quina ser\u00e1 el nuevo espacio de reputaci\u00f3n y negocio\u201d<\/strong>, asegura<strong> Moradillo. <\/strong>En este sentido, las m\u00e1quinas ya escuchan, aprenden y deciden. La cuesti\u00f3n no es si debemos hablarles, sino qu\u00e9 estamos diciendo y c\u00f3mo lo estamos entrenando, concluye el informe.<\/p>\n<h2>Cuatro palancas del Machine Marketing<\/h2>\n<p><strong>El modelo de LLYC propone cuatro l\u00edneas estrat\u00e9gicas<\/strong> para operar en esta nueva era del marketing dual (humanos + algoritmos):<\/p>\n<p>1.<strong> AI Visibility Activation<\/strong>: auditor\u00eda de huella algor\u00edtmica para descubrir c\u00f3mo perciben las IA a una marca.<\/p>\n<p>2. <strong>Website Visibility<\/strong>: dise\u00f1o de contenidos optimizados para ser entendidos por las m\u00e1quinas.<\/p>\n<p>3. <strong>Answer Engine Optimization (AEO)<\/strong>: posicionamiento para convertirse en la respuesta que ofrecen los modelos de IA.<\/p>\n<p>4. <strong>Content MAGIA<\/strong>: creatividad generativa con alma humana, que combina la escala de la IA con la direcci\u00f3n de expertos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya no se trata de llegar s\u00f3lo a las personas, sino entrenar a las m\u00e1quinas para que comprendan, citen y recomienden a las marcas.<\/p>\n","protected":false},"author":10966,"featured_media":230572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524,2226,50],"class_list":["post-230565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas deben entrenar a la IA para llegar a sus clientes<\/title>\n<meta name=\"description\" content=\"Ya no se trata de llegar s\u00f3lo a las personas, sino entrenar a las m\u00e1quinas para que comprendan, citen y recomienden a las marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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