{"id":230560,"date":"2025-11-20T11:55:02","date_gmt":"2025-11-20T10:55:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=230560"},"modified":"2025-11-20T11:55:02","modified_gmt":"2025-11-20T10:55:02","slug":"silvia-hernandez-fernandez-bermejo-nueva-directora-de-marketing-de-esker-iberica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230560","title":{"rendered":"Silvia Hern\u00e1ndez Fern\u00e1ndez-Bermejo, nueva directora de marketing de Esker Ib\u00e9rica"},"content":{"rendered":"<p data-start=\"793\" data-end=\"1106\"><strong>Esker, compa\u00f1\u00eda especializada en soluciones de automatizaci\u00f3n con inteligencia artificial para la oficina del CFO, anuncia el nombramiento de Silvia Hern\u00e1ndez Fern\u00e1ndez-Bermejo como nueva directora de marketing de Esker Ib\u00e9rica.\u00a0<\/strong><\/p>\n<p data-start=\"1108\" data-end=\"1629\">Ingeniera en Telecomunicaciones por la Universidad Polit\u00e9cnica de Madrid y especializada en comunicaciones y marketing, Hern\u00e1ndez desarroll\u00f3 su trayectoria profesional en esta \u00e1rea. <strong>Se incorpor\u00f3 al equipo de Esker a principios de 2025<\/strong> como <strong>p<em data-start=\"1353\" data-end=\"1384\">artner marketing manager B2B<\/em>,<\/strong> tras m\u00e1s de nueve a\u00f1os en <strong>Vodafone<\/strong>, donde lider\u00f3 iniciativas estrat\u00e9gicas de marketing y experiencia de cliente, incluyendo dos a\u00f1os en Grecia como parte del <em data-start=\"1544\" data-end=\"1575\">Colombus Top Talent Programme<\/em> de la compa\u00f1\u00eda.<\/p>\n<p data-start=\"1631\" data-end=\"2054\">Desde su nueva posici\u00f3n, asumir\u00e1 la direcci\u00f3n del equipo de Marketing con la misi\u00f3n de impulsar la colaboraci\u00f3n, la innovaci\u00f3n y el impacto del \u00e1rea en toda la organizaci\u00f3n. <strong>Su experiencia en marketing anal\u00edtico y estrat\u00e9gico<\/strong>, as\u00ed como su capacidad para liderar equipos multidisciplinares y su trayectoria internacional, ser\u00e1n claves en los retos que Esker afronta en esta nueva etapa.<\/p>\n<p data-start=\"1631\" data-end=\"2054\">En relaci\u00f3n con esta nueva responsabilidad, Hern\u00e1ndez destaca el valor de la inteligencia artificial dentro de la suite de <strong>Esker<\/strong> para la oficina del CFO: <strong>\u201cNuestro gran reto ahora es mostrar a nuestros potenciales clientes c\u00f3mo esta tecnolog\u00eda aporta predicci\u00f3n, anticipaci\u00f3n y visibilidad en tiempo real<\/strong>, garantizando adem\u00e1s el cumplimiento normativo.<\/p>\n<p data-start=\"1631\" data-end=\"2054\">\u00abQueremos que las empresas comprendan que la transformaci\u00f3n financiera ya no es una opci\u00f3n, sino una necesidad\u201d, afirma. Tambi\u00e9n subraya que <strong>el compromiso de Esker es acompa\u00f1ar a las organizaciones como socio estrat\u00e9gico en este proceso de transformaci\u00f3n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se incorpor\u00f3 al equipo a principios de 2025 como &#8216;partner marketing manager B2B&#8217; tras m\u00e1s de nueve a\u00f1os en Vodafone.<\/p>\n","protected":false},"author":10966,"featured_media":230562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6526],"class_list":["post-230560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Silvia Hern\u00e1ndez Fern\u00e1ndez-Bermejo, directora de marketing de 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