{"id":230558,"date":"2025-11-20T12:21:35","date_gmt":"2025-11-20T11:21:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=230558"},"modified":"2025-11-20T16:30:06","modified_gmt":"2025-11-20T15:30:06","slug":"meta-condena-479-millones-competencia-desleal-editoras-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230558","title":{"rendered":"Meta, condenada a abonar 479 millones a 87 editoras espa\u00f1olas por competencia desleal"},"content":{"rendered":"<p data-start=\"254\" data-end=\"648\"><strong>El Juzgado de lo Mercantil n\u00famero 15 de Madrid ha condenado a Meta a abonar 479 millones de euros a un total de 87 editoras de prensa digital espa\u00f1ola y agencias de noticias, integradas en la Asociaci\u00f3n de Medios de la Informaci\u00f3n (AMI), tras considerar que la tecnol\u00f3gica obtuvo una ventaja competitiva desleal al utilizar datos personales de usuarios de Facebook e Instagram para segmentar y servir publicidad en ambas plataformas.<\/strong><\/p>\n<p data-start=\"167\" data-end=\"675\">Seg\u00fan detalla el fallo, fechado el 19 de noviembre de 2025, la compa\u00f1\u00eda deber\u00e1 abonar 479 millones de euros a las editoras demandantes, adem\u00e1s de 2,5 millones adicionales para el <strong>Grupo Europa Press<\/strong> y 13.563 euros para<strong><em> Radio Blanca<\/em><\/strong>.<\/p>\n<p data-start=\"167\" data-end=\"675\">La sentencia \u2014que estima de forma parcial la demanda colectiva interpuesta por los medios, que reclamaban 551 millones\u2014 concluye que Meta emple\u00f3 indebidamente informaci\u00f3n personal protegida por la<strong> normativa europea de protecci\u00f3n de datos<\/strong> -Reglamento Europeo de Protecci\u00f3n de Datos (RGP)- con el fin de optimizar la comercializaci\u00f3n publicitaria en sus redes sociales. La resoluci\u00f3n se apoya en el art\u00edculo <strong>15.1 de la Ley de Competencia Desleal<\/strong>, que considera il\u00edcito obtener una ventaja en el mercado mediante pr\u00e1cticas que infringen la normativa vigente; en este caso, el uso indebido de datos regulado por el RGPD.<\/p>\n<p data-start=\"1244\" data-end=\"1573\">La resoluci\u00f3n representa un <strong data-start=\"1272\" data-end=\"1296\">precedente relevante para el ecosistema publicitario<\/strong> y los modelos de negocio basados en datos, al se\u00f1alar que la prensa digital compet\u00eda en desventaja frente a la publicidad de Meta, basada en el uso indebido de millones de datos personales de usuarios de Facebook e Instagram obtenidos tanto en su propias plataformas como en otras webs externas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La sentencia concluye que la tecnol\u00f3gica infringi\u00f3 el RGPD al emplear informaci\u00f3n personal sin consentimiento para segmentaci\u00f3n publicitaria.<\/p>\n","protected":false},"author":30,"featured_media":230568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,34,2644,148],"class_list":["post-230558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-medios-2","tag-revistas","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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