{"id":230548,"date":"2025-11-20T11:39:25","date_gmt":"2025-11-20T10:39:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=230548"},"modified":"2025-11-20T16:42:34","modified_gmt":"2025-11-20T15:42:34","slug":"xiaomi-campana-el-ingrediente-final-comer-con-los-ojos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230548","title":{"rendered":"Xiaomi refuerza su posicionamiento creativo  en &#8216;El ingrediente final&#8217;"},"content":{"rendered":"<p><strong>Xiaomi Espa\u00f1a vuelve a fusionar arte, tecnolog\u00eda y alta gastronom\u00eda en su \u00faltima campa\u00f1a <em>Comer con los ojos: El ingrediente final<\/em>, una nueva entrega de su serie que une fotograf\u00eda y cocinar de autor, posicionamiento que iniciado en 2023. El chef Quique Dacosta (tres estrellas Michelin) y el fot\u00f3grafo Javier Salas protagonizan este nuevo proyecto de la marca asi\u00e1tica.<\/strong><\/p>\n<p>Esta acci\u00f3n nace en <strong>D\u00e9nia (Alicante)<\/strong>, epicentro de la cocina del chef, y se desarrolla en tres localizaciones clave para \u00e9l: el Montg\u00f3, fuente de inspiraci\u00f3n para su plato El Bosque Animado; el mar Mediterr\u00e1neo, reflejado en su creaci\u00f3n Mar de Sorolla; y los arrozales valencianos, origen del ic\u00f3nico Arroz Cenizas, protagonista de esta nueva uni\u00f3n entre fotograf\u00eda y alta cocina.<\/p>\n<p>El fot\u00f3grafo Javier Salas ha recorrido estos paisajes con el <strong>nuevo Xiaomi 15T Pro<\/strong>, capturando con sus lentes Leica Summilux la esencia visual del territorio. Una de esas im\u00e1genes, tomada en los arrozales inundados, se convierte en un <strong>nuevo ingrediente dentro del plato Arroz Cenizas<\/strong>.<\/p>\n<p data-start=\"705\" data-end=\"913\" data-is-last-node=\"\" data-is-only-node=\"\">Nuevamente, Xiaomi Iberia vuelva a confiar en la agencia creativa <span style=\"font-weight: 400;\"><strong>Casanova<\/strong> para llevar a cabo su campa\u00f1a.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Xiaomi Espa\u00f1a - \u201cComer con los Ojos: El Ingrediente Final\u201d\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ljzVnlEd38E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Ingrediente final<\/strong><\/h2>\n<p data-start=\"90\" data-end=\"469\">Desde 2023, Xiaomi Espa\u00f1a desarrolla el proyecto <em data-start=\"139\" data-end=\"159\">Comer con los Ojos<\/em>, con el que explora la relaci\u00f3n entre fotograf\u00eda y alta cocina como territorio creativo de marca. La iniciativa arranc\u00f3 con el <strong data-start=\"287\" data-end=\"333\">primer maridaje fotogr\u00e1fico de la historia<\/strong>, creado junto a la chef Bego\u00f1a Rodrigo y el fot\u00f3grafo Javier Corso, donde im\u00e1genes y platos dialogaban en un men\u00fa de estrella Michelin.<\/p>\n<p data-start=\"471\" data-end=\"703\">En 2024, la marca present\u00f3 <em data-start=\"498\" data-end=\"545\">Comer con los Ojos: El Sabor de la Fotograf\u00eda<\/em>, la <strong data-start=\"550\" data-end=\"592\">primera exposici\u00f3n que se ve y se come<\/strong>, con obras de Ana Palacios, Mar\u00eda Contreras Coll y Javier Corso reinterpretadas gastron\u00f3micamente por Rodrigo.<\/p>\n<p data-start=\"705\" data-end=\"913\" data-is-last-node=\"\" data-is-only-node=\"\">Con <em>El Ingrediente Final<\/em>, Xiaomi da un paso m\u00e1s y lleva este concepto a su m\u00e1xima expresi\u00f3n: <strong data-start=\"804\" data-end=\"857\">una fotograf\u00eda convertida en parte real del plato<\/strong>, integrando imagen y sabor en una misma pieza creativa.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0YSp9tVT31\"><p><a href=\"https:\/\/ipmark.com\/entrevista\/entrevista-ipmark-nelly-de-navia-xiaomi-iberia\/\">Nelly de Navia (Xiaomi Iberia): \u201cNos queremos casar con la gastronom\u00eda durante todo el 2024 y 2025\u201d<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abNelly de Navia (Xiaomi Iberia): \u201cNos queremos casar con la gastronom\u00eda durante todo el 2024 y 2025\u201d\u00bb \u2014 IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" src=\"https:\/\/ipmark.com\/entrevista\/entrevista-ipmark-nelly-de-navia-xiaomi-iberia\/embed\/#?secret=VyPY5K48U8#?secret=0YSp9tVT31\" data-secret=\"0YSp9tVT31\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo cap\u00edtulo de su proyecto creativo que fusiona fotograf\u00eda y cocina de autor de la mano del chef Quique Dacosta y el fot\u00f3grafo Javier Salas.<\/p>\n","protected":false},"author":30,"featured_media":230552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-230548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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