{"id":230535,"date":"2025-11-20T11:04:14","date_gmt":"2025-11-20T10:04:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=230535"},"modified":"2025-11-20T16:45:30","modified_gmt":"2025-11-20T15:45:30","slug":"alimerka-campana-360-tarjetear","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230535","title":{"rendered":"Alimerka elige al creador Alexsinos para liderar su nueva campa\u00f1a 360\u00ba"},"content":{"rendered":"<p data-start=\"283\" data-end=\"749\"><strong>La cadena asturiana de supermercados Alimerka ha puesto en marcha <em>Tarjetear<\/em>, una campa\u00f1a 360\u00ba dise\u00f1ada para aumentar la notoriedad y el uso de su Tarjeta Alimerka, su herramienta de fidelizaci\u00f3n. Para esta acci\u00f3n, la compa\u00f1\u00eda ha contado con el creador de contenido asturiano <a href=\"https:\/\/www.instagram.com\/alexsinos\" target=\"_blank\" rel=\"noopener\">Alexsinos<\/a>, reforzando as\u00ed la conexi\u00f3n con los consumidores m\u00e1s j\u00f3venes a trav\u00e9s del humor y un estilo de comunicaci\u00f3n cercano.<\/strong><\/p>\n<p data-start=\"1248\" data-end=\"1777\">\u00abEl objetivo general de esta campa\u00f1a es la captaci\u00f3n de nuevos clientes y el fomento del uso de nuestra tarjeta de fidelizaci\u00f3n. Pero tambi\u00e9n buscamos conectar con nuevos p\u00fablicos mediante un lenguaje actual, de ah\u00ed la elecci\u00f3n de Alexsinos como protagonista. Nos parece un perfil que encaja muy bien con el tono actual de nuestra marca\u00bb, nos cuenta la <strong>directora de marketing de Alimerka, Mar\u00eda Barrera Fern\u00e1ndez, a IPMARK<\/strong>.<\/p>\n<p data-start=\"1248\" data-end=\"1777\">Adem\u00e1s, ha a\u00f1adido la directiva que el influencer \u00abes asturiano y est\u00e1 muy vinculado a Alimerka de manera org\u00e1nica (por lo que la alianza <strong>resulta muy natural, nada forzada<\/strong>), con un estilo humor\u00edstico y moderno que resulta id\u00f3neo para esta campa\u00f1a\u00bb<\/p>\n<p data-start=\"1248\" data-end=\"1777\">La campa\u00f1a\u00a0tambi\u00e9n pone en valor la <strong>comodidad<\/strong> de llevar la tarjeta en el m\u00f3vil a trav\u00e9s de la app de Alimerka, que permite acceder a todas las ventajas del programa de fidelizaci\u00f3n de forma r\u00e1pida y sencilla.<\/p>\n<h3 data-start=\"1248\" data-end=\"1777\"><strong>Spot principal<\/strong><\/h3>\n<p data-start=\"1779\" data-end=\"2207\">La pieza central de la acci\u00f3n es un <strong data-start=\"1815\" data-end=\"1851\">spot protagonizado por Alexsinos<\/strong>, que recrea una conversaci\u00f3n de WhatsApp con su madre \u2014\u201cMamasinos\u201d\u2014 en la que la anima a utilizar la tarjeta para aprovechar todos sus beneficios. La campa\u00f1a incorpora adem\u00e1s un <strong data-start=\"2030\" data-end=\"2049\">jingle original<\/strong>, \u201c<strong data-start=\"2052\" data-end=\"2076\">Hoy sal\u00ed a tarjetear<\/strong>\u201d, con un estilo urbano influido por el trap y el reguet\u00f3n, concebido para reforzar el car\u00e1cter fresco y pegadizo de la iniciativa.<\/p>\n<p data-start=\"1779\" data-end=\"2207\">La campa\u00f1a combina impactos segmentados y masivos y se apoya en un amplio mix de medios, incluyendo publicidad en punto de venta. La asturiana <strong>Distrito Federal Media<\/strong> ha sido la productora, mientras que el spot fue liderado por la agencia creativa <strong>Pool CP<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u00a1Tarjetea ya!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/P5WUNhpLG1c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cQueremos captar nuevos clientes y fomentar el uso de nuestra tarjeta conectando con p\u00fablicos j\u00f3venes mediante un lenguaje actual\u201d, afirma Mar\u00eda Barrera, directora de marketing de Alimerka.<\/p>\n","protected":false},"author":30,"featured_media":230538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-230535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alimerka elige al creador Alexsinos para liderar su nueva campa\u00f1a 360\u00ba<\/title>\n<meta name=\"description\" content=\"Alimerka ha puesto en marcha Tarjetear, una campa\u00f1a 360\u00ba dise\u00f1ada para aumentar la notoriedad y el uso de su Tarjeta Alimerka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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