{"id":230520,"date":"2025-11-19T10:17:39","date_gmt":"2025-11-19T09:17:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=230520"},"modified":"2025-11-20T10:21:53","modified_gmt":"2025-11-20T09:21:53","slug":"carolina-herrera-lanza-la-bomba-con-una-accion-inmersiva-hacia-aeropuertos-europeos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230520","title":{"rendered":"Carolina Herrera lanza \u2018La Bomba\u2019 con una acci\u00f3n inmersiva hacia aeropuertos europeos"},"content":{"rendered":"<p data-start=\"785\" data-end=\"1245\"><strong>Carolina Herrera pone en marcha una estrategia de lanzamiento sensorial para su nueva fragancia La Bomba, apostando por una combinaci\u00f3n de publicidad DOOH inmersiva y sampling de formato premium.<\/strong><\/p>\n<p data-start=\"785\" data-end=\"1245\">Todo ello en un contexto de alta atenci\u00f3n: los trayectos hacia los principales aeropuertos europeos. <strong>La acci\u00f3n se dise\u00f1\u00f3 para conectar de forma directa con viajeros en momentos previos a su llegada<\/strong> al aeropuerto, un entorno relevante para la categor\u00eda de perfumer\u00eda.<\/p>\n<p data-start=\"1247\" data-end=\"1647\">La activaci\u00f3n se llev\u00f3 a cabo en <strong data-start=\"1280\" data-end=\"1334\">630 veh\u00edculos equipados con pantallas inteligentes<\/strong>, geo-segmentados para operar en rutas exclusivas de Madrid y Barcelona. Durante el recorrido, los pasajeros visualizaron contenidos vinculados a la fragancia \u2014<strong>incluyendo la reproducci\u00f3n del spot de La Bomba\u2014 adaptados al contexto del trayecto<\/strong> y mostrados en un formato que buscaba captar atenci\u00f3n en tiempo real.<\/p>\n<p data-start=\"1649\" data-end=\"1936\">Adem\u00e1s, cada viajero recibi\u00f3 <strong data-start=\"1678\" data-end=\"1712\">una muestra f\u00edsica del perfume<\/strong>, entregada durante el propio desplazamiento. De esta manera, la campa\u00f1a uni\u00f3 impacto visual y experiencia olfativa en un momento calificado como de m\u00e1xima atenci\u00f3n por parte del usuario, justo antes de llegar al aeropuerto.<\/p>\n<p data-start=\"1938\" data-end=\"2318\">La iniciativa incorpor\u00f3 tambi\u00e9n un <strong data-start=\"1973\" data-end=\"2017\">panel de control con m\u00e9tricas detalladas<\/strong>, que permiti\u00f3 medir visualizaciones completas de los contenidos emitidos a bordo, tiempo de atenci\u00f3n por segundos, n\u00famero de vistas \u00fanicas y datos sobre geolocalizaci\u00f3n y perfil sociodemogr\u00e1fico. Estas mediciones aportaron transparencia y seguimiento en tiempo real sobre el rendimiento de la acci\u00f3n.<\/p>\n<p data-start=\"2320\" data-end=\"2612\"><strong>Las im\u00e1genes facilitadas muestran tanto la reproducci\u00f3n del spot en las pantallas integradas en los veh\u00edculos<\/strong> como el proceso de entrega de muestras durante el trayecto, elementos centrales de esta experiencia enfocada en reforzar el posicionamiento de la nueva fragancia.<\/p>\n<p data-start=\"2614\" data-end=\"2889\">Esta activaci\u00f3n, denominada <strong data-start=\"2642\" data-end=\"2697\">Carolina Herrera x La Bomba (aeropuerto + sampling)<\/strong>, se integra dentro de las acciones que la marca ha dise\u00f1ado en torno al lanzamiento de su nueva creaci\u00f3n olfativa, buscando combinar tecnolog\u00eda, contexto y contacto directo con el consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia  combina DOOH inmersivo y sampling premium en trayectos hacia aeropuertos europeos a trav\u00e9s de veh\u00edculos equipados con pantallas inteligentes.<\/p>\n","protected":false},"author":10966,"featured_media":230521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6575,2227,2341],"class_list":["post-230520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-dooh","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carolina Herrera lanza \u2018La Bomba\u2019 con una acci\u00f3n inmersiva hacia aeropuertos europeos<\/title>\n<meta name=\"description\" content=\"La estrategia combina DOOH inmersivo y sampling premium en trayectos hacia aeropuertos europeos a trav\u00e9s de veh\u00edculos equipados con pantallas inteligentes.\" \/>\n<meta name=\"robots\" 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