{"id":230427,"date":"2025-11-19T11:49:53","date_gmt":"2025-11-19T10:49:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=230427"},"modified":"2025-11-19T15:17:25","modified_gmt":"2025-11-19T14:17:25","slug":"bizum-nuevo-tono-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230427","title":{"rendered":"Bizum estrena nuevo tono en su campa\u00f1a \u201cNo compartas m\u00e1s de la cuenta\u201d"},"content":{"rendered":"<p><strong>Bizum ha estrenado <em>No compartas m\u00e1s de la cuenta<\/em>, la primera campa\u00f1a creada por El Ruso de Rocky, que pone el foco \u2014con humor y mucha naturalidad\u2014 en una de las ventajas m\u00e1s conocidas del servicio: para pagar en comercios online solo hace falta el n\u00famero de tel\u00e9fono.<\/strong><\/p>\n<p>Coincidiendo con el periodo de Black Friday, la acci\u00f3n recuerda que en internet compartimos datos personales casi sin pensarlo, pero que a la hora de comprar online <strong>no deber\u00eda ser necesario revelar m\u00e1s de la cuenta<\/strong>. Bizum plantea as\u00ed una alternativa sencilla y segura para pagar en ecommerce, sin introducir datos bancarios ni informaci\u00f3n adicional.<\/p>\n<p>La campa\u00f1a, producida por Central Films y dirigida por Rodrigo Garc\u00eda S\u00e1inz, marca el inicio de <strong>un nuevo tono para la marc<\/strong>a: m\u00e1s cercano, m\u00e1s directo y con un punto de humor local, acorde con su papel de facilitador de pagos r\u00e1pidos y seguros.<\/p>\n<p><strong>\u00c1ngel Torres<\/strong>, director general creativo de El Ruso de Rocky, destaca: \u00abCon este proyecto empezamos a darle un tono propio, desde un humor muy nuestro, para llevarla al siguiente nivel\u00bb.<\/p>\n<p>La campa\u00f1a se lanz\u00f3 el 16 de noviembre en televisi\u00f3n, <strong>medios digitales, redes sociales y exterior, incluyendo una lona en Madrid.<\/strong> La planificaci\u00f3n y gesti\u00f3n de medios corre a cargo de Sound Media Mad.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bizum - \u201cNo compartas m\u00e1s de la cuenta\u201d\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/A-winrVSMgU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><strong>Ficha t\u00e9cnica:<\/strong> Anunciante: Bizum. Marca: Bizum. Campa\u00f1a: \u201cNo compartas m\u00e1s de la cuenta\u201d. Agencia creativa: El Ruso de Rocky. Equipo del anunciante: Lorena Poza, Ana Rodr\u00edguez y Celia Vargas-Machuca. Direcci\u00f3n general creativa: Lucas Paulino y \u00c1ngel Torres. Direcci\u00f3n creativa: \u00c1lvaro Fl\u00f3rez y Nuria Guti\u00e9rrez. Equipo creativo: Andr\u00e9s Garc\u00eda y Jes\u00fas G\u00f3mez. Equipo de cuentas: Estefan\u00eda Gimeno, Izaskun Arrien e I\u00f1igo Gallastegi. Producer agencia: Sergio Huerta. Productora: Central Films Spain. Productores ejecutivos: Flor R. Veidez y Ra\u00fal Garc\u00eda. Realizador: Rodrigo Garc\u00eda Saiz. Estudio de sonido: La Panader\u00eda. Agencia de medios: Sound Media Mad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda busca impulsar el pago en comercios online, sin datos bancarios ni informaci\u00f3n adicional.<\/p>\n","protected":false},"author":30,"featured_media":230430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114,2341],"class_list":["post-230427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bizum estrena nuevo tono en su campa\u00f1a \u201cNo compartas m\u00e1s de la cuenta\u201d - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Bizum lanza \u201cNo compartas m\u00e1s de la cuenta\u201d, su primera campa\u00f1a con El Ruso de Rocky, para promover el pago en comercios online usando solo el n\u00famero de m\u00f3vil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230427\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bizum estrena nuevo tono en su campa\u00f1a \u201cNo compartas m\u00e1s de la cuenta\u201d - 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