{"id":230419,"date":"2025-11-19T11:18:29","date_gmt":"2025-11-19T10:18:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=230419"},"modified":"2025-11-19T11:18:29","modified_gmt":"2025-11-19T10:18:29","slug":"jcdecaux-renueva-explotacion-publicitaria-bruselas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230419","title":{"rendered":"JCDecaux renueva la explotaci\u00f3n publicitaria del transporte p\u00fablico en Bruselas"},"content":{"rendered":"<p data-start=\"289\" data-end=\"765\"><strong>JCDecaux ha renovado la gesti\u00f3n en exclusiva de los espacios publicitarios del metro, as\u00ed como del interior y exterior de los tranv\u00edas y autobuses de la STIB, la Sociedad de Transportes Intermunicipales de Bruselas. La adjudicaci\u00f3n, obtenida tras un concurso p\u00fablico, contempla un contrato de 8+2+2 a\u00f1os para la explotaci\u00f3n y mantenimiento de la red publicitaria del operador belga.<\/strong><\/p>\n<p data-start=\"767\" data-end=\"1037\">Bruselas, capital europea que atrae diariamente a cerca de <strong data-start=\"826\" data-end=\"846\">400.000 viajeros<\/strong> y sede de instituciones como el Parlamento Europeo, la Comisi\u00f3n y el Consejo de la Uni\u00f3n Europea, cuenta con una poblaci\u00f3n de <strong data-start=\"973\" data-end=\"1003\">1,3 millones de habitantes<\/strong> en la regi\u00f3n de Bruselas-Capital.<\/p>\n<h3 data-start=\"1039\" data-end=\"1083\"><strong data-start=\"1043\" data-end=\"1083\">Nuevos soportes y despliegue digital<\/strong><\/h3>\n<p data-start=\"1085\" data-end=\"1537\">A partir del 26 de febrero de 2026, JCDecaux ser\u00e1 responsable del despliegue <strong>de 180 a 200 nuevas pantallas digitales<\/strong> en 26 estaciones de la STIB, que sustituir\u00e1n al mobiliario existente. Entre las nuevas instalaciones destacan cuatro pantallas LED ic\u00f3nicas, cinco cubos digitales en estaciones de alta afluencia \u2014como Arts-Loi, Louise y Schuman\u2014 y <strong>80 soportes interactivos t\u00e1ctiles<\/strong> destinados a mejorar la comunicaci\u00f3n con los pasajeros.<\/p>\n<p data-start=\"1539\" data-end=\"1796\">El contrato incluye tambi\u00e9n la explotaci\u00f3n y el mantenimiento de los espacios publicitarios en <strong>1.300 tranv\u00edas y autobuses<\/strong>, as\u00ed como de 900 soportes anal\u00f3gicos en el interior de las 69 estaciones de metro y 1.500 marcos ubicados en escaleras.<\/p>\n<p data-start=\"1798\" data-end=\"2224\">Las nuevas pantallas de <strong data-start=\"1822\" data-end=\"1837\">75 pulgadas<\/strong>, equipadas con tecnolog\u00eda de \u00faltima generaci\u00f3n, ofrecer\u00e1n una mayor resoluci\u00f3n con un consumo energ\u00e9tico inferior. Integradas en el ecosistema Adtech de JCDecaux, permitir\u00e1n activar campa\u00f1as segmentadas, contextualizadas y medibles. La red DOOH estar\u00e1 conectada a las plataformas <strong data-start=\"2118\" data-end=\"2133\">VIOOH (SSP)<\/strong> y <strong data-start=\"2136\" data-end=\"2155\">Displayce (DSP)<\/strong>, facilitando a las marcas el uso de <strong data-start=\"2192\" data-end=\"2208\">program\u00e1tica<\/strong> en tiempo real.<\/p>\n<p data-start=\"2267\" data-end=\"2695\">La red de la<strong> STIB da servicio a 19 municipios <\/strong>de la regi\u00f3n de Bruselas-Capital y a 11 municipios del \u00e1rea metropolitana. En los \u00faltimos 10 a\u00f1os, el sistema ha registrado un crecimiento del 70% en usuarios, con cerca de 1,1 millones de personas al d\u00eda y m\u00e1s de 400 millones de trayectos anuales. El operador cuenta con 4 l\u00edneas de metro, 19 de tranv\u00eda, 52 de autobuses y 11 l\u00edneas nocturnas.<\/p>\n<h3 data-start=\"2697\" data-end=\"2747\"><strong data-start=\"2701\" data-end=\"2747\">Sostenibilidad e innovaci\u00f3n<\/strong><\/h3>\n<p data-start=\"2749\" data-end=\"3054\">El contrato prioriza criterios de <strong data-start=\"2783\" data-end=\"2806\">calidad de servicio<\/strong>, <strong data-start=\"2808\" data-end=\"2834\">innovaci\u00f3n tecnol\u00f3gica<\/strong> y <strong data-start=\"2837\" data-end=\"2855\">sostenibilidad<\/strong>, alineados con los compromisos ESG tanto de JCDecaux como de la STIB. Entre los objetivos se incluyen avances en energ\u00eda renovable, uso de materiales reciclables y mejoras en la gesti\u00f3n de residuos.<\/p>\n<p data-start=\"3056\" data-end=\"3359\">JCDecaux mantiene una posici\u00f3n destacada en el mercado de comunicaci\u00f3n exterior en Bruselas, con concesiones de mobiliario urbano, presencia en <strong data-start=\"3200\" data-end=\"3220\">Brussels Airport<\/strong>, transporte p\u00fablico y redes retail como <strong data-start=\"3261\" data-end=\"3274\">Carrefour<\/strong> y <strong data-start=\"3277\" data-end=\"3289\">Delhaize<\/strong>, adem\u00e1s de la gesti\u00f3n del sistema de bicicletas p\u00fablicas <strong data-start=\"3347\" data-end=\"3358\">Villo!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El contrato cubre los espacios del metro de Bruselas \u201469 estaciones y 1.500 marcos en escaleras\u2014 y los soportes interior y exterior de 1.300 tranv\u00edas y autobuses de la STIB.<\/p>\n","protected":false},"author":30,"featured_media":230421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[323,34,2341],"class_list":["post-230419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-exterior","tag-medios-2","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux renueva la explotaci\u00f3n publicitaria del transporte p\u00fablico de Bruselas<\/title>\n<meta name=\"description\" content=\"JCDecaux renueva por 8+2+2 a\u00f1os la gesti\u00f3n exclusiva de los espacios publicitarios del metro, tranv\u00eda y autobuses de la STIB en Bruselas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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