{"id":230396,"date":"2025-11-18T15:44:00","date_gmt":"2025-11-18T14:44:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=230396"},"modified":"2025-11-18T16:02:22","modified_gmt":"2025-11-18T15:02:22","slug":"adsquare-adkaora-valoran-inteligencia-ubicacion-evento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230396","title":{"rendered":"Adsquare y AdKaora valoran la inteligencia de ubicaci\u00f3n en el evento"},"content":{"rendered":"<p><strong>Adsquare y AdKaora unieron fuerzas en el pasado 16 de noviembre en Madrid en un encuentro centrado en c\u00f3mo los datos de ubicaci\u00f3n de alta calidad y respetuosos con la privacidad se est\u00e1n convirtiendo en una se\u00f1al esencial para la publicidad, impulsando la responsabilidad, la medici\u00f3n y el rendimiento en todo el funnel de conversi\u00f3n.<\/strong><\/p>\n<p><strong>\u00a0Beatrice Fabiano<\/strong>, directora general de <strong>Adsquare<\/strong> para Italia y Espa\u00f1a, destac\u00f3 que m\u00e9tricas tradicionales como las cookies, los clics y las impresiones ya no son suficientes.<strong> \u201cLa publicidad est\u00e1 pasando de los indicadores indirectos a la prueba real\u201d,<\/strong> afirm\u00f3. \u201cLa ubicaci\u00f3n conecta los mundos digital y f\u00edsico, revelando no solo lo que los consumidores navegan, sino a d\u00f3nde van, qu\u00e9 hacen y qu\u00e9 decisiones toman\u201d.<\/p>\n<p>La sesi\u00f3n de <strong>Adsquare<\/strong>, presentada por <strong>Maria Camila Calder\u00f3n<\/strong>, <em>senior sales manager<\/em> ES, ilustr\u00f3 c\u00f3mo los datos de ubicaci\u00f3n basados en SDK, recopilados con el consentimiento del usuario, ofrecen la precisi\u00f3n y transparencia necesarias para vincular la exposici\u00f3n medi\u00e1tica con el comportamiento real. Como empresa de inteligencia de ubicaci\u00f3n,<strong> la compa\u00f1\u00eda permite a sus socios en canales, DSPs y plataformas, medir resultados precisos<\/strong> y potenciar el crecimiento de las campa\u00f1as.<\/p>\n<p>En representaci\u00f3n de <strong>AdKaora<\/strong>, <strong>Luca Nigro,<\/strong> CEO de <strong>AdKaora Iberia<\/strong>, mostr\u00f3 c\u00f3mo el marketing de proximidad ha evolucionado m\u00e1s all\u00e1 del geofencing hacia una estrategia multicanal basada en datos. La Proximity Suite de AdKaora conecta la notoriedad con la conversi\u00f3n a trav\u00e9s de canales como <strong>Rich Media Displa<\/strong>y, DOOH, <em>social proximity<\/em> y mapas interactivos logrando un aumento medible en visitas y ventas gracias a la colaboraci\u00f3n con Adsquare.<\/p>\n<p>Un caso destacado sobre Safilo demostr\u00f3 la eficacia de este enfoque: -Miles de visitas cualificadas a tiendas con tiempos de permanencia superiores a cinco minutos, +92% de incremento en visitas en algunas campa\u00f1as, rendimiento consistente en marcas premium como<strong> Polaroid, Marc Jacobs y Tommy <\/strong><strong>Hilfiger.<\/strong><\/p>\n<p>\u201cLa inteligencia de ubicaci\u00f3n no es solo activaci\u00f3n: es medici\u00f3n, insight y estrategia.\u201c<strong>Permite a los profesionales del marketing convertir los datos de movilidad en audiencias<\/strong> significativas y resultados empresariales reales \u201d, se\u00f1al\u00f3 <strong>Luca Nigro.<\/strong><\/p>\n<p>La colaboraci\u00f3n entre <strong>Adsquare y AdKaora<\/strong> reforzar\u00e1 el poder de los datos de ubicaci\u00f3n como la fuerza motriz para un marketing medible y centrado en las personas. <strong>Esta alianza estrat\u00e9gica empodera a anunciantes y marketers, no solo en el mercado espa\u00f1ol sino a nivel global<\/strong>, para enriquecer sus campa\u00f1as con inteligencia de ubicaci\u00f3n y asegurar que sus esfuerzos se traduzcan en resultados tangibles y reales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta alianza estrat\u00e9gica empodera a anunciantes y marketers, no solo en el mercado espa\u00f1ol sino a nivel global.<\/p>\n","protected":false},"author":10966,"featured_media":230403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2398],"class_list":["post-230396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adsquare y AdKaora valoran la inteligencia de ubicaci\u00f3n en el evento<\/title>\n<meta name=\"description\" content=\"Esta alianza estrat\u00e9gica empodera a anunciantes y marketers, no solo en el mercado espa\u00f1ol sino a nivel global.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230396\" \/>\n<meta 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