{"id":230349,"date":"2025-11-18T11:45:24","date_gmt":"2025-11-18T10:45:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=230349"},"modified":"2025-11-18T16:15:23","modified_gmt":"2025-11-18T15:15:23","slug":"fisiocrem-gel-forte-campana-internacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230349","title":{"rendered":"Fisiocrem Gel Forte debuta con campa\u00f1a internacional"},"content":{"rendered":"<p><strong>Fisiocrem introduce en el mercado Fisiocrem Gel Forte, un nuevo producto formulado con tecnolog\u00eda espec\u00edfica para el alivio del dolor agudo en m\u00fasculos, articulaciones y ligamentos. El lanzamiento llega acompa\u00f1ado de una campa\u00f1a internacional desarrollada por Microbio, parte de A, el ecosistema creativo y digital de Atrevia.<\/strong><\/p>\n<p>La marca evoluciona hacia<strong> un territorio m\u00e1s real y emocional<\/strong>, con una narrativa centrada en la libertad de vivir sin dolor. La estrategia creativa apuesta por <strong>historias aut\u00e9nticas<\/strong> que reflejen la importancia de recuperar el movimiento y disfrutar de la actividad cotidiana. En el spot principal, el mensaje se encarna en una madre que vuelve a bailar con su hija al encontrarse bien, una escena que resume el enfoque humano de la campa\u00f1a.<\/p>\n<p>El proyecto tambi\u00e9n supone <strong>un cambio en el lenguaje visual<\/strong> de Fisiocrem. Su elemento hist\u00f3rico m\u00e1s reconocible, la malla, se transforma en una <strong>malla<\/strong> envolvente que simboliza el efecto beneficioso del producto y act\u00faa como hilo conductor del relato creativo. El nuevo packaging se integra de forma natural en esta est\u00e9tica, aportando diferenciaci\u00f3n en la categor\u00eda de productos para el dolor muscular y articular.<\/p>\n<p>La campa\u00f1a se difundir\u00e1 en los mercados internacionales donde opera la marca, con presencia en televisi\u00f3n, TV conectada, redes sociales y fuerte activaci\u00f3n en el punto de venta.<\/p>\n<p>La campa\u00f1a ha sido liderada por <strong>Fernando Volpini,<\/strong> director general creativo; Lidia Gil, directora creativa; y Eva Mollet, directora de servicios al cliente. Completan el equipo Carlos Izquierdo, Enric Escola y Marc Hilari, con \u00d2ria Riu como ejecutiva de cuentas.<\/p>\n<p>El spot ha sido producido por Possible, dirigido por Los Pepes (Pablo Arreba y Jos\u00e9 Mart\u00edn Nieto). La postproducci\u00f3n ha sido realizada por Metropolitana, con Buen Javier en la fotograf\u00eda y Nin Studio en el retoque.<\/p>\n<p><iframe loading=\"lazy\" title=\"Fisiocrem Gel Forte\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/S-jnZY93-UM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de Fisiocrem estrena un territorio m\u00e1s emocional con una campa\u00f1a de Microbio, centrada en historias reales.<\/p>\n","protected":false},"author":30,"featured_media":230350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-230349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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