{"id":230291,"date":"2025-11-17T14:25:37","date_gmt":"2025-11-17T13:25:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=230291"},"modified":"2025-11-17T14:49:49","modified_gmt":"2025-11-17T13:49:49","slug":"rasca-y-pierde-de-ernest-para-el-pp-de-cataluna-doble-premio-en-los-napolitan-victory-awards","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230291","title":{"rendered":"\u2018Rasca y Pierde\u2019, de Ernest para el PP de Catalu\u00f1a, doble premio en los Napolitan Victory Awards"},"content":{"rendered":"<p>La acci\u00f3n, lanzada durante la campa\u00f1a electoral catalana, <strong>utiliz\u00f3 el humor para denunciar el malestar ciudadano ante el pacto entre socialistas y nacionalistas<\/strong>. Por primera vez en la historia electoral espa\u00f1ola, se intervino el cartel de un adversario pol\u00edtico mediante una zona \u201crascable\u201d que ocultaba el rostro de Carles Puigdemont. Adem\u00e1s, se dise\u00f1aron papeletas ficticias con Salvador Illa como cabeza de lista, en las que, al rascar, aparec\u00edan figuras como Jordi Pujol o Jordi Turull, vinculadas al independentismo.<\/p>\n<p>El objetivo de la campa\u00f1a era <strong>interpelar a los votantes socialistas desencantados con el pacto de investidura y visibilizar la alianza entre el Partido Socialista y Puigdemont.<\/strong> \u201cFuncion\u00f3 porque trataba un hecho real desde el humor y de una forma sorprendente. Convertimos los carteles en un elemento interactivo que invitaba a la sonrisa, pero tambi\u00e9n a reflexionar\u201d, se\u00f1al\u00f3 Abelardo Bethencourt, director general de Ernest.<\/p>\n<p><iframe loading=\"lazy\" title=\"Campa\u00f1a &quot;Rasca y pierde&quot; - PP 2024\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Nm9g8WQFbVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Los Napolitan Victory Awards, organizados por la Washington Academy of Political Arts &amp; Sciences, celebran cada a\u00f1o las mejores iniciativas, profesionales y agencias del \u00e1mbito pol\u00edtico en m\u00e1s de 25 pa\u00edses<\/strong>. Con estos dos galardones, Ernest suma ya seis premios internacionales, consolidando su presencia en el campo de la comunicaci\u00f3n pol\u00edtica.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a pol\u00edtica &#8216;Rasca y Pierde&#8217;, ideada por la agencia Ernest para el Partido Popular de Catalu\u00f1a, ha sido reconocida con dos galardones en los Napolitan Victory Awards 2025, considerados los premios m\u00e1s prestigiosos de la comunicaci\u00f3n pol\u00edtica internacional. La pieza ha obtenido los reconocimientos a &#8216;Mejor uso de humor del a\u00f1o&#8217; e &#8216;Innovaci\u00f3n pol\u00edtica del a\u00f1o&#8217;.<\/p>\n","protected":false},"author":14,"featured_media":230293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114],"class_list":["post-230291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Rasca y Pierde\u2019, de Ernest para el PP de Catalu\u00f1a, doble premio en los Napolitan Victory Awards - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230291\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Rasca y Pierde\u2019, de Ernest para el PP de Catalu\u00f1a, doble premio en los Napolitan Victory Awards - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a pol\u00edtica &#039;Rasca y Pierde&#039;, ideada por la agencia Ernest para el Partido Popular de Catalu\u00f1a, ha sido reconocida con dos galardones en los Napolitan Victory Awards 2025, considerados los premios m\u00e1s prestigiosos de la comunicaci\u00f3n pol\u00edtica internacional. 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