{"id":230287,"date":"2025-11-18T10:28:36","date_gmt":"2025-11-18T09:28:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=230287"},"modified":"2025-11-18T15:11:07","modified_gmt":"2025-11-18T14:11:07","slug":"marketing-de-influencers-en-canarias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230287","title":{"rendered":"El marketing de influencers en Canarias crece un 97% entre 2022 y 2024"},"content":{"rendered":"<p><strong>El marketing de influencers contin\u00faa expandi\u00e9ndose en Canarias, regi\u00f3n donde los creadores de contenido se enfrentan a limitaciones en comparaci\u00f3n con sus hom\u00f3logos de la pen\u00ednsula.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el <\/span><i><span style=\"font-weight: 400;\">Informe de Influencia en Canarias 2025<\/span><\/i><span style=\"font-weight: 400;\">, elaborado por el Departamento de Investigaci\u00f3n y Consumo de Mercados de 22Grados, la actividad de los creadores de contenido en el archipi\u00e9lago aument\u00f3 un 97% entre 2022 y 2024. La compa\u00f1\u00eda present\u00f3 el documento en Las Palmas de Gran Canaria, con el objetivo de ofrecer una herramienta que facilite comprender la evoluci\u00f3n del sector y la manera en que las marcas pueden trabajar con estos perfiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El estudio se\u00f1ala que las plataformas de Meta siguen siendo las m\u00e1s utilizadas por los usuarios canarios: Instagram concentra un 49,48% y Facebook un 48,34%. TikTok mantiene una tendencia al alza y se sit\u00faa ya en la tercera posici\u00f3n, con un 30,49% de usuarios. En cuanto a intereses, los seguidores muestran preferencia por contenidos vinculados a belleza y cosm\u00e9tica (44,70%), viajes y turismo (41,13%), electr\u00f3nica (39,78%), arte y dise\u00f1o (36,75%) y relaciones personales (34,48%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe apunta que el papel de los influencers dentro de las estrategias de comunicaci\u00f3n responde a planificaciones y objetivos definidos, y recoge que en Espa\u00f1a se invirtieron 5.584 millones de euros en publicidad digital en 2024, de los que cerca de 126 millones correspondieron al impacto de los creadores de contenido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, el consumo de v\u00eddeos es cada vez m\u00e1s breve: los usuarios visualizan de media 3,75 segundos por pieza y \u00fanicamente el 4% de los v\u00eddeos se reproducen completos. El tono \u201caut\u00e9ntico, cercano y nativo\u201d se muestra determinante para captar la atenci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los propios creadores presentes en el acto explicaron c\u00f3mo afrontan estas din\u00e1micas. Oriana Severino (@tasty_hunting) destac\u00f3 la importancia de mantener el v\u00ednculo con la comunidad, mientras que el artista Pedro Bethencourt, conocido como Drag Chuchi, se\u00f1al\u00f3 que el p\u00fablico demanda conocer a la persona detr\u00e1s del personaje. Ambos coincidieron en que la audiencia busca perfiles reales y accesibles.<\/span><\/p>\n<h2>Influencers canarios m\u00e1s destacados<\/h2>\n<p><span style=\"font-weight: 400;\">El informe incorpora la clasificaci\u00f3n <\/span><i><span style=\"font-weight: 400;\">22Voces<\/span><\/i><span style=\"font-weight: 400;\">, que identifica a los creadores de contenido con mayor capacidad de influencia en Canarias. Para su elaboraci\u00f3n se consideraron tres indicadores: el <\/span><i><span style=\"font-weight: 400;\">engagement rate<\/span><\/i><span style=\"font-weight: 400;\"> (40%), la credibilidad de la audiencia (35%) y el tama\u00f1o de la comunidad (25%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los cinco primeros puestos del ranking est\u00e1n ocupados por Jorge \u00c1vila (@jorgeavila_71), con una puntuaci\u00f3n de 71,5; Abi\u00e1n D\u00edaz (@abian.diaz), con 56,6; Marco Acosta (@marcoacosta16), con 56,5; Akaro (@__akaro), con 56,3; y Oriana Severino (@tasty_hunting), con 53,8. El listado agrupa a creadores que trabajan principalmente formatos de v\u00eddeo corto \u2014como <\/span><i><span style=\"font-weight: 400;\">reels<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">stories<\/span><\/i><span style=\"font-weight: 400;\">\u2014 y combinan humor, estilo de vida y gastronom\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos participantes se\u00f1alaron las particularidades de trabajar desde el archipi\u00e9lago. Samuel Chavez (@samujcr) apunt\u00f3 que la distancia complica la visibilidad y las colaboraciones, mientras que Severino mencion\u00f3 problemas log\u00edsticos como la recepci\u00f3n de productos. Bethencourt a\u00f1adi\u00f3 que, en comparaci\u00f3n con creadores que residen en Madrid, existen menos oportunidades por cuestiones de desplazamiento y costes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jorge \u00c1vila, Abi\u00e1n D\u00edaz y Marco Acosta lideran la lista de los 22 creadores m\u00e1s influyentes del archipi\u00e9lago. <\/p>\n","protected":false},"author":29,"featured_media":230289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383],"class_list":["post-230287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing de influencers en Canarias crece un 97% entre 2022 y 2024 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Jorge \u00c1vila, Abi\u00e1n D\u00edaz y Marco Acosta lideran la lista de los 22 creadores m\u00e1s influyentes del archipi\u00e9lago.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230287\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing de influencers en Canarias crece un 97% entre 2022 y 2024 - 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