{"id":230277,"date":"2025-11-17T13:43:29","date_gmt":"2025-11-17T12:43:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=230277"},"modified":"2025-11-17T14:35:10","modified_gmt":"2025-11-17T13:35:10","slug":"amazonprimera-tienda-de-productos-fisicos-en-roblox","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230277","title":{"rendered":"Roblox se convierte en canal de ventas para Amazon estas navidades"},"content":{"rendered":"<p data-start=\"459\" data-end=\"783\"><strong>Amazon ha inaugurado su primera experiencia de compra f\u00edsica dentro del entorno virtual de Roblox. Bajo el nombre de <em data-start=\"576\" data-end=\"602\">Amazon Holiday Gift Shop<\/em>, esta iniciativa permite por primera vez a los usuarios mayores de 18 a\u00f1os en Estados Unidos adquirir productos reales sin salir del juego, gracias a la tecnolog\u00eda Amazon Anywhere.<\/strong><\/p>\n<p data-start=\"785\" data-end=\"1179\">El espacio, desarrollado en colaboraci\u00f3n con el estudio <strong>The Gang y el equipo creativo interno<\/strong> de la compa\u00f1\u00eda, integra un <em data-start=\"906\" data-end=\"919\">marketplace<\/em> donde se ofrecen m\u00e1s de 40 art\u00edculos de marcas y categor\u00edas variadas. Los productos pueden adquirirse directamente a trav\u00e9s de un <em data-start=\"1050\" data-end=\"1058\">pop-up<\/em> dentro del entorno virtual, lo que convierte esta propuesta en el primer espacio de comercio electr\u00f3nico real en Roblox.<\/p>\n<p data-start=\"1181\" data-end=\"1313\">Entre los art\u00edculos disponibles, se incluyen tambi\u00e9n tarjetas regalo con recompensas exclusivas, dise\u00f1adas para la campa\u00f1a navide\u00f1a.<\/p>\n<p data-start=\"1181\" data-end=\"1313\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-230280\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/amazon-roblox-ok-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 data-start=\"1315\" data-end=\"1349\">Gamificaci\u00f3n y cultura popular<\/h3>\n<p data-start=\"1351\" data-end=\"1692\">La experiencia se enmarca en una estrategia de gamificaci\u00f3n m\u00e1s amplia que Amazon lleva desarrollando desde hace cuatro a\u00f1os junto a The Gang. En su edici\u00f3n de 2025, el universo virtual se ampl\u00eda para incorporar misiones, retos y recompensas inspiradas en distintas tradiciones globales, dentro de la campa\u00f1a \u201cEvery Thing for Every Holiday\u201d.<\/p>\n<p data-start=\"2113\" data-end=\"2482\">Varios productos f\u00edsicos incluidos en el cat\u00e1logo de Amazon han sido adaptados a este entorno virtual. Entre ellos, art\u00edculos de <strong>Hasbro<\/strong> como <em data-start=\"2254\" data-end=\"2272\">Connect 4 Frenzy<\/em>, que los usuarios pueden explorar dentro del juego. Asimismo, es posible obtener <em data-start=\"2354\" data-end=\"2359\">UGC<\/em> (contenidos generados por usuarios) gratuitos de marcas como <strong>Furby<\/strong> y realizar compras f\u00edsicas sin abandonar la plataforma.<\/p>\n<p data-start=\"2521\" data-end=\"2825\">Como complemento a la experiencia digital, la compa\u00f1\u00eda ha habilitado<strong> un <em data-start=\"2593\" data-end=\"2601\">pop-up<\/em> f\u00edsico en Nueva York<\/strong>, donde versiones gigantes de juguetes de marcas como Barbie, Transformers, Elmer\u2019s o Wicked emergen de las p\u00e1ginas del cat\u00e1logo infantil.<\/p>\n<p data-start=\"2827\" data-end=\"2911\"><em data-start=\"2827\" data-end=\"2853\">Amazon Holiday Gift Shop<\/em> estar\u00e1 disponible en Roblox hasta el 12 de enero de 2026.<\/p>\n<p><iframe loading=\"lazy\" title=\"Amazon&#039;s Great Holiday Climb: Every Thing For Every Holiday [Roblox Trailer]\" width=\"800\" height=\"450\" 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