{"id":230244,"date":"2025-11-17T11:56:40","date_gmt":"2025-11-17T10:56:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=230244"},"modified":"2025-11-17T14:56:11","modified_gmt":"2025-11-17T13:56:11","slug":"estee-lauder-invierte-en-xinu-marca-mexicana-de-perfumeria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230244","title":{"rendered":"Est\u00e9e Lauder invierte en Xin\u00fa, marca mexicana de perfumer\u00eda"},"content":{"rendered":"<p><strong>El grupo estadounidense The Est\u00e9e Lauder Companies ha anunciado una inversi\u00f3n minoritaria en Xin\u00fa, marca mexicana de perfumer\u00eda de alta gama fundada en 2017. Se trata de la primera operaci\u00f3n de este tipo que la compa\u00f1\u00eda lleva a cabo en una firma de origen latinoamericano.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Xin\u00fa ha desarrollado desde su creaci\u00f3n un universo propio en el que se combinan espacios sensoriales, un enfoque de dise\u00f1o sostenible y propuestas olfativas inspiradas en la riqueza bot\u00e1nica y cultural del continente americano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>St\u00e9phane de La Faverie<\/strong>, presidente y CEO de <strong>The Est\u00e9e Lauder Companies<\/strong>, se\u00f1al\u00f3 que M\u00e9xico se ha convertido en un punto de actividad relevante para la innovaci\u00f3n en fragancia, donde convergen artesan\u00eda y significado cultural. Seg\u00fan el directivo, Xin\u00fa refleja este enfoque y la inversi\u00f3n supone un apoyo a la expansi\u00f3n de la firma y al talento creativo de la regi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por parte de <strong>Xin\u00fa<\/strong>, <strong>Ver\u00f3nica Pe\u00f1a<\/strong>, cofundadora, destac\u00f3 que la operaci\u00f3n marca el inicio de una nueva etapa para la compa\u00f1\u00eda, con el objetivo de avanzar en la exploraci\u00f3n de la fragancia como medio de narraci\u00f3n, veh\u00edculo cultural y experiencia humana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La inversi\u00f3n se ha realizado a trav\u00e9s de New Incubation Ventures (NIV), la unidad de inversi\u00f3n e incubaci\u00f3n temprana del grupo.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de la primera inversi\u00f3n del grupo estadounidense en una ense\u00f1a de Latinoam\u00e9rica. <\/p>\n","protected":false},"author":29,"featured_media":230246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6625,851],"class_list":["post-230244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-belleza","tag-marcas-de-lujo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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