{"id":230232,"date":"2025-11-17T11:14:39","date_gmt":"2025-11-17T10:14:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=230232"},"modified":"2025-11-17T14:55:29","modified_gmt":"2025-11-17T13:55:29","slug":"pocoyo-presento-hermana-bea-accion-inmersiva-callao-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230232","title":{"rendered":"Pocoy\u00f3 present\u00f3 a su hermana Bea con una acci\u00f3n inmersiva en Plaza de Callao"},"content":{"rendered":"<p data-start=\"473\" data-end=\"959\"><strong>Pocoy\u00f3, uno de los personajes infantiles m\u00e1s reconocidos a nivel internacional, celebr\u00f3 el pasado domingo 9 de noviembre su 20\u00ba aniversario con una acci\u00f3n de <em data-start=\"653\" data-end=\"671\">brand activation<\/em> en la Plaza de Callao de Madrid.<\/strong><\/p>\n<p data-start=\"473\" data-end=\"959\">El evento, organizado entre las 11:00 y las 14:00 horas, convirti\u00f3 el enclave en un espacio de celebraci\u00f3n familiar para marcar el lanzamiento de la <strong data-start=\"872\" data-end=\"891\">sexta temporada<\/strong> de la serie y la presentaci\u00f3n oficial de su nueva hermana, <strong data-start=\"951\" data-end=\"958\">Bea<\/strong>. La convocatoria reuni\u00f3 a <strong data-start=\"986\" data-end=\"1009\">cientos de familias<\/strong>, que participaron en una experiencia inmersiva dise\u00f1ada para reforzar <strong>la conexi\u00f3n emocional con el universo Pocoy\u00f3. <\/strong><\/p>\n<p data-start=\"473\" data-end=\"959\">Los asistentes pudieron fotografiarse con <strong>Pocoy\u00f3 y Bea<\/strong>, representados por mu\u00f1ecos a escala real, mientras los m\u00e1s peque\u00f1os disfrutaron de <strong data-start=\"1264\" data-end=\"1288\">pintacaras tem\u00e1ticos<\/strong> y <strong data-start=\"1291\" data-end=\"1319\">plantillas para colorear<\/strong> inspiradas en los personajes de la serie. Una propuesta l\u00fadica que reforz\u00f3 la participaci\u00f3n y el componente vivencial del encuentro.<\/p>\n<p data-start=\"1454\" data-end=\"1914\">Uno de los momentos m\u00e1s destacados de la jornada fue la <strong data-start=\"1510\" data-end=\"1560\">proyecci\u00f3n en una pantalla gigante de Callao<\/strong> de las im\u00e1genes de los propios asistentes. Con m\u00e1s de <strong data-start=\"1615\" data-end=\"1635\">250.000 impactos<\/strong>, este recurso visual se convirti\u00f3 en una pieza clave de la estrategia, multiplicando la visibilidad de la marca y generando un efecto de reconocimiento instant\u00e1neo entre los participantes, que se vieron reflejados en uno de los espacios publicitarios m\u00e1s emblem\u00e1ticos de Madrid.<\/p>\n<p data-start=\"1916\" data-end=\"2271\">\u201cEl objetivo siempre ha sido crear un universo que trascendiera la pantalla\u201d, afirm\u00f3 <strong data-start=\"2001\" data-end=\"2027\">Guillermo Garc\u00eda Cars\u00ed<\/strong>, creador original de <strong>Pocoy\u00f3.<\/strong> \u201cVer hoy a cientos de familias interactuar con Pocoy\u00f3 y Bea, sentir esa conexi\u00f3n f\u00edsica y verse proyectadas en la gran pantalla es la prueba de que Pocoy\u00f3 no es solo un personaje televisivo, sino un amigo querido\u201d, reconoci\u00f3.<\/p>\n<p data-start=\"2273\" data-end=\"2763\">La activaci\u00f3n en Callao forma parte de una <strong data-start=\"2316\" data-end=\"2335\">estrategia 360\u00ba<\/strong> que la marca viene desarrollando en los \u00faltimos meses, combinando <strong data-start=\"2402\" data-end=\"2420\">publicidad OOH<\/strong>, alianzas con <strong data-start=\"2435\" data-end=\"2450\">influencers<\/strong> y una presencia creciente en redes sociales. Desde el 31 de octubre, la marca ha sumado <strong data-start=\"2539\" data-end=\"2571\">173.000 seguidores org\u00e1nicos<\/strong> en Instagram y ha alcanzado a <strong data-start=\"2602\" data-end=\"2629\">25 millones de usuarios<\/strong> en sus canales sociales en los \u00faltimos 30 d\u00edas, impulsada especialmente por el auge de Pocoy\u00f3 en plataformas como TikTok e Instagram.<\/p>\n<p data-start=\"2765\" data-end=\"3245\" data-is-last-node=\"\" data-is-only-node=\"\">M\u00e1s all\u00e1 de su car\u00e1cter festivo, la iniciativa evidencia c\u00f3mo una <strong data-start=\"2831\" data-end=\"2905\">marca infantil ic\u00f3nica puede trasladar su narrativa al espacio p\u00fablico<\/strong> mediante experiencias tangibles y altamente compartibles. La acci\u00f3n en Callao consolida la posici\u00f3n de Pocoy\u00f3 como un <strong data-start=\"3024\" data-end=\"3052\">ecosistema de marca 360\u00ba<\/strong>, presente en la televisi\u00f3n, las redes sociales y ahora tambi\u00e9n en la calle, reafirmando su vigencia como referente del entretenimiento familiar y su creciente relevancia en la cultura digital.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DQ10hVyDMjn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DQ10hVyDMjn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Mi mundo plan peques (@mimundoplanpeques)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de 250.000 impactos, este recurso visual se convirti\u00f3 en una pieza clave de la estrategia, multiplicando la visibilidad de la marca.<\/p>\n","protected":false},"author":10966,"featured_media":230233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,6572,6115],"class_list":["post-230232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-ooh","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pocoy\u00f3 present\u00f3 a su hermana Bea con una acci\u00f3n inmersiva<\/title>\n<meta name=\"description\" content=\"Con m\u00e1s de 250.000 impactos, este recurso visual se convirti\u00f3 en una pieza clave de la estrategia, multiplicando la visibilidad de la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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