{"id":230151,"date":"2025-11-14T10:50:04","date_gmt":"2025-11-14T09:50:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=230151"},"modified":"2025-11-14T13:59:23","modified_gmt":"2025-11-14T12:59:23","slug":"la-fallera-crea-el-casal-de-la-fallera-primer-espacio-dedicado-al-arroz-valenciano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230151","title":{"rendered":"La Fallera crea \u201cEl Casal de La Fallera\u201d, primer espacio dedicado al arroz valenciano"},"content":{"rendered":"

Desde 1965, La Fallera forma parte de la despensa \u2014y de la identidad culinaria\u2014 de los valencianos. Ahora, en su 60 aniversario, la marca da un paso m\u00e1s en su prop\u00f3sito con la apertura de \u201cEl Casal de La Fallera\u201d, un espacio protagonizado por el arroz valenciano.<\/strong><\/p>\n

Aunque parad\u00f3jicamente no se vender\u00e1 arroz, el nuevo recinto se convierte en el primer espacio de la ciudad dedicado \u00edntegramente al universo arrocero. <\/strong>El proyecto, desarrollado por la agencia WAY<\/strong>, responde a la demanda de un p\u00fablico que busca experiencias nuevas y participativas.<\/p>\n

\u201cEl espacio est\u00e1 dise\u00f1ado para albergar actividades e interacciones con la comunidad de la marca<\/strong> y hacer que La Fallera forme parte del entorno social\u201d, explica Jose Maza<\/strong>, director creativo de la agencia. Seg\u00fan el creativo, estas experiencias se trasladar\u00e1n tambi\u00e9n a redes sociales mediante contenidos diferenciales dentro de la categor\u00eda.<\/p>\n

\u201cEl Casal de La Fallera\u201d<\/strong> se presenta as\u00ed como un punto de encuentro para el aprendizaje y el entretenimiento. Adem\u00e1s de una tienda con productos exclusivos de la marca \u2014entre ellos, la Baraja Valenciana<\/strong> ilustrada por Loreto Manzanera\u2014, el p\u00fablico podr\u00e1 encontrar propuestas como una \u201cPaella Arcade\u201d<\/strong>, un saco-chorizo de boxeo<\/strong>, un consultorio arrocero basado en IA<\/strong>, la \u201cPaella Rusa<\/strong>\u201d del emblem\u00e1tico presentador Joan Monle\u00f3n, o ingredientes convertidos en pufs.<\/p>\n

A ello se suman talleres gastron\u00f3micos<\/strong>, podcasts en directo<\/strong> y otras actividades experienciales. \u201cCon El Casal queremos trasladar el esp\u00edritu de la marca al mundo f\u00edsico, a trav\u00e9s de un espacio donde comer bien y pasarlo mejor\u201d, afirma Anabel Ballester<\/strong>, del equipo de marketing de La Fallera.<\/strong> \u201cEs una oportunidad \u00fanica para expresar los valores de la marca<\/strong>, tan unidos a la gastronom\u00eda, las fiestas y la cultura valencianas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Se trata de una iniciativa experiencial en Valencia para celebrar su 60 aniversario con actividades, talleres y propuestas vinculadas al universo del arroz.<\/p>\n","protected":false},"author":10966,"featured_media":230152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,6584],"class_list":["post-230151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-marketing-experiencial"],"acf":[],"yoast_head":"\nLa Fallera crea \u201cEl Casal de La Fallera\u201d y eleva el arroz valenciano<\/title>\n<meta name=\"description\" content=\"Se trata de una iniciativa experiencial en Valencia para celebrar su 60 aniversario con actividades, talleres y propuestas vinculadas al universo del arroz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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