{"id":230081,"date":"2025-11-13T11:14:06","date_gmt":"2025-11-13T10:14:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=230081"},"modified":"2025-11-13T11:38:16","modified_gmt":"2025-11-13T10:38:16","slug":"asi-se-hizo-la-camiseta-mas-pesada-del-mundo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230081","title":{"rendered":"As\u00ed se hizo la camiseta m\u00e1s pesada del mundo"},"content":{"rendered":"<p><strong>LaLiga y Puma han presentado el v\u00eddeo making of de la campa\u00f1a \u2018La camiseta m\u00e1s pesada del mundo\u2019, una pieza de 21 kg de peso creada como s\u00edmbolo de la presi\u00f3n que sufren muchos ni\u00f1os y ni\u00f1as en el f\u00fatbol base. La acci\u00f3n forma parte del proyecto Aqu\u00ed se juega a jugar, iniciativa que promueve una cultura de respeto y disfrute en el deporte formativo, impulsada por ambas marcas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Coincidiendo esta semana con el D\u00eda Internacional del Acoso Escolar, ambas compa\u00f1\u00edas han difundido el v\u00eddeo documental que muestra el proceso de dise\u00f1o y construcci\u00f3n de la camiseta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 110.000 ni\u00f1os y ni\u00f1as que se inician en el f\u00fatbol base en Espa\u00f1a cada a\u00f1o, seg\u00fan estiman desde LaLiga, uno de cada tres lo abandonar\u00e1 por motivos relacionados con la presi\u00f3n. De ah\u00ed que <strong>la camiseta se haya fabricado con 33.051 bolas de tungsteno, una por cada abandono estimad<\/strong>o, con la que se persigue tangibilizar esa carga emocional que muchas veces pasa desapercibida.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5cJnAiTv6Dw?si=tBoxd-BP3EkJkAS_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La camiseta fue presentada por primera vez el 8 de octubre en el acto de lanzamiento del programa Aqu\u00ed se juega a jugar, y desde entonces ha sido utilizada en diversas activaciones con clubes, jugadores e influencers, como los futbolistas \u00d3scar Trejo y Miguel \u00c1ngel Moy\u00e1 o creadores de contenido como @javifreestyle, @pedroelingeniero o @adriiromeroo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tanto el programa como la campa\u00f1a han sido desarrollados por la agencia creativa El Ruso de Rocky. La camiseta ha sido realizada por el estudio de dise\u00f1o yyplusplus y el v\u00eddeo documental, por la productora Golda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El proyecto seguir\u00e1 activo durante toda la temporada 2025\u20132026, con actividades presenciales y contenidos que refuerzan el mensaje de respeto en el deporte base.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LaLiga y Puma lanzan el v\u00eddeo documental de la camiseta de 21 kg presentada el pasado octubre con la iniciativa Aqu\u00ed se juega a jugar, que conciencia sobre la presi\u00f3n que sufren los ni\u00f1os y ni\u00f1as de f\u00fatbol base. <\/p>\n","protected":false},"author":29,"featured_media":230089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,2114,2226],"class_list":["post-230081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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