{"id":230080,"date":"2025-11-13T11:07:56","date_gmt":"2025-11-13T10:07:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=230080"},"modified":"2025-11-13T11:07:56","modified_gmt":"2025-11-13T10:07:56","slug":"el-volumen-de-negocio-de-los-concesionarios-de-automovil-crece-un-58","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230080","title":{"rendered":"El volumen de negocio de los concesionarios de autom\u00f3vil crece un 5,8%"},"content":{"rendered":"<p>El volumen de negocio de los concesionarios de autom\u00f3vil en Espa\u00f1a <strong>alcanz\u00f3 los 48.406 millones de euros en 2024, lo que supone un incremento del 5,8 % respecto al a\u00f1o anterior<\/strong>. As\u00ed lo recoge el \u00faltimo estudio \u201cConcesionarios de Autom\u00f3vil\u201d del Observatorio Sectorial DBK de Inofrma, que anticipa un nuevo aumento del 7 % al cierre de 2025, hasta los 51.600 millones de euros.<\/p>\n<p>El an\u00e1lisis destaca que, <strong>entre 2022 y 2024, el crecimiento acumulado del sector supera el 30 %, reflejo de una recuperaci\u00f3n sostenida tras los a\u00f1os de ca\u00edda<\/strong>. Este dinamismo se ha apoyado especialmente en el buen comportamiento de las ventas de veh\u00edculos electrificados y el repunte del mercado de ocasi\u00f3n.<\/p>\n<h3><strong>Evoluci\u00f3n del mercado<\/strong><\/h3>\n<p>En 2024, la venta de veh\u00edculos nuevos gener\u00f3 29.602 millones de euros, un 2,8 % m\u00e1s que en 2023, representando el 61 % de la facturaci\u00f3n total. Sin embargo, <strong>el segmento de veh\u00edculos de ocasi\u00f3n se mostr\u00f3 a\u00fan m\u00e1s din\u00e1mico, con un crecimiento del 13,5 % y unos ingresos de 13.109 millones de euros (27 % del total)<\/strong>. El \u00e1rea de posventa \u2014recambios, servicios de taller y otros\u2014 tambi\u00e9n avanz\u00f3 un 5,1 %, hasta alcanzar los 5.695 millones de euros.<\/p>\n<p>Las matriculaciones de autom\u00f3viles de turismo y veh\u00edculos todoterreno ascendieron a 1,02 millones de unidades en 2024, un 7,1 % m\u00e1s que el a\u00f1o anterior. <strong>M\u00e1s del 40 % de estas matriculaciones correspondieron a veh\u00edculos h\u00edbridos el\u00e9ctricos (HEV) y el\u00e9ctricos puros (BEV)<\/strong>, evidenciando la transici\u00f3n del parque automovil\u00edstico hacia modelos m\u00e1s sostenibles.<\/p>\n<h3><strong>Concentraci\u00f3n creciente<\/strong><\/h3>\n<p>Otro dato relevante es el <strong>repunte en el n\u00famero de concesionarios oficiales, que se situ\u00f3 en 2.143 a finales de 2024, rompiendo la tendencia descendente registrada en ejercicios anteriores<\/strong>. A pesar de la elevada atomizaci\u00f3n del sector, contin\u00faa la tendencia a la concentraci\u00f3n: los cinco principales operadores concentraron el 11 % del mercado en valor, y los diez primeros alcanzaron el 18 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector consolida tres a\u00f1os de crecimiento impulsado por las ventas de veh\u00edculos electrificados y el auge del mercado de ocasi\u00f3n.<\/p>\n","protected":false},"author":14,"featured_media":230082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[6176],"class_list":["post-230080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-automocion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El volumen de negocio de los concesionarios de autom\u00f3vil crece un 5,8% - 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