{"id":230072,"date":"2025-11-13T10:39:47","date_gmt":"2025-11-13T09:39:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=230072"},"modified":"2025-11-13T11:39:24","modified_gmt":"2025-11-13T10:39:24","slug":"elav-horwitz-nombrada-chief-innovation-officer-de-wpp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230072","title":{"rendered":"Elav Horwitz, nombrada &#8216;chief innovation officer&#8217; de WPP"},"content":{"rendered":"<p><strong>WPP ha anunciado el nombramiento de Elav Horwitz como primera <i>chief innovation officer<\/i>, un cargo de nueva creaci\u00f3n con el que la compa\u00f1\u00eda busca avanzar en su estrategia de tecnolog\u00eda aplicada y en el desarrollo de soluciones basadas en inteligencia artificial para sus clientes.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Horwitz se encargar\u00e1 de conectar a los socios tecnol\u00f3gicos de WPP con los equipos creativos y estrat\u00e9gicos del grupo. Su labor se centrar\u00e1 en impulsar una cultura de colaboraci\u00f3n y agilidad innovadora que permita acelerar la aplicaci\u00f3n de la IA en los procesos de transformaci\u00f3n de clientes, en la creaci\u00f3n de contenidos y en nuevas formas de interacci\u00f3n comercial y cultural. Horwitz continuar\u00e1 reportando al <\/span><i><span style=\"font-weight: 400;\">chief technology officer<\/span><\/i><span style=\"font-weight: 400;\"> de WPP, <strong>Stephan Pretorius.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de su trayectoria en innovaci\u00f3n responsable, <strong>Horwitz asesora a organismos como los consejos creativos de Spotify y Meta<\/strong>, y forma parte del grupo fundador de la comunidad de liderazgo Chief.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nombramiento se produce tras una serie de incorporaciones dirigidas a reforzar las capacidades de innovaci\u00f3n de WPP: Daniel Barak como <\/span><i><span style=\"font-weight: 400;\">global creative and innovation lead<\/span><\/i><span style=\"font-weight: 400;\">, Sarah Salter como <\/span><i><span style=\"font-weight: 400;\">vp of global partnerships &amp; AI innovation<\/span><\/i><span style=\"font-weight: 400;\"> y Mathieu Albrand como <\/span><i><span style=\"font-weight: 400;\">director of AI strategy and innovation<\/span><\/i><span style=\"font-weight: 400;\">. Este equipo trabajar\u00e1 conjuntamente con Horwitz y Pretorius para avanzar en la agenda de innovaci\u00f3n del grupo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInnovation es parte central de nuestra actividad en WPP, y la promoci\u00f3n de Elav a <\/span><i><span style=\"font-weight: 400;\">chief innovation officer<\/span><\/i><span style=\"font-weight: 400;\">, junto con el equipo que est\u00e1 formando, refleja nuestro compromiso de contribuir activamente al futuro de la industria\u201d, se\u00f1al\u00f3 <strong>Stephan Pretorius<\/strong>, <\/span><i><span style=\"font-weight: 400;\">chief technology officer<\/span><\/i><span style=\"font-weight: 400;\"> de <strong>WPP<\/strong>. \u201cSu labor ser\u00e1 clave para trasladar el potencial de la IA aplicada a soluciones que aporten impacto de negocio para nuestros clientes\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, Horwitz destac\u00f3 la relevancia del momento actual: \u201cNunca ha sido tan crucial la necesidad de innovaci\u00f3n y agilidad como en la era de la IA. Debemos demostrar a nuestros equipos, clientes e industria lo que es posible al unir talento, capacidades, socios y una mentalidad orientada al futuro\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ocupa el cargo de reciente creaci\u00f3n en el grupo y reportar\u00e1 a Stephan Pretorius, &#8216;chief technology officer&#8217;. <\/p>\n","protected":false},"author":29,"featured_media":230074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526,50],"class_list":["post-230072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elav Horwitz, nombrada &#039;chief innovation officer&#039; de WPP - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Ocupa el cargo de reciente creaci\u00f3n en el grupo y reportar\u00e1 a Stephan Pretorius, chief technology officer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230072\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elav Horwitz, nombrada &#039;chief innovation officer&#039; 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