{"id":230023,"date":"2025-11-12T16:11:07","date_gmt":"2025-11-12T15:11:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=230023"},"modified":"2025-11-12T16:31:59","modified_gmt":"2025-11-12T15:31:59","slug":"ccma-elige-a-microbio-como-agencia-creativa-que-se-estrena-con-3catinfo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230023","title":{"rendered":"CCMA elige a Microbio como agencia creativa, que se estrena con 3CatInfo"},"content":{"rendered":"<p><strong>La Corporaci\u00f3n Catalana de Medios Audiovisuales de Catalu\u00f1a (CCMA) ha elegido a Microbio, agencia creativa del grupo de comunicaci\u00f3n Atrevia, para el dise\u00f1o y ejecuci\u00f3n de las campa\u00f1as creativas de la entidad tras un largo proceso de licitaci\u00f3n en el que han participado m\u00e1s de 10 agencias de publicidad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El primer trabajo encargado a la agencia que forma parte de A, el ecosistema de agencias creativas y digitales de Atrevia, ha sido el<strong> lanzamiento de 3CatInfo, la nueva marca que unifica todos los servicios informativos del grupo catal\u00e1n<\/strong>, y que nace con el objetivo de atraer nuevos p\u00fablicos y consolidar la audiencia actual en televisi\u00f3n, radio y digital, adem\u00e1s de aportar contexto para ayudar a los ciudadanos a entender el mundo y despertar el esp\u00edritu cr\u00edtico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El concepto sobre el que se desarrolla la campa\u00f1a es \u2018Informar. Explicar. Entender\u2019, una estructura de tres verbos que gu\u00eda la estrategia y promueve una relaci\u00f3n activa y de confianza con la audiencia.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rAfa7Wn3HbU?si=1vKeaCs1saMNV7FM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a de lanzamiento se ha desarrollado a partir de una creatividad modular y vers\u00e1til que incluye spots de 60&#8243;, 20&#8243; y 6&#8243;, as\u00ed como formatos cortos como molinillos y ocho piezas gr\u00e1ficas que representan visualmente los tres verbos del concepto: informar, cuando solo se ve una parte de la imagen; explicar, cuando se analiza m\u00e1s all\u00e1 de la superficie; y entender, cuando se comprende toda la dimensi\u00f3n y el contexto de la noticia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 200 creatividades, la campa\u00f1a se desplegar\u00e1 en Televisi\u00f3n, Radio, CTV, plataformas digitales y redes sociales. Perseguir\u00e1n aumentar el tr\u00e1fico, la recurrencia y la interacci\u00f3n, as\u00ed como impulsar descargas y nuevos registros en la app y en los canales de WhatsApp y Telegram.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microbio gana la cuenta de la Corporaci\u00f3n Catalana de Medios Audiovisuales de Catalu\u00f1a tras un proceso de licitaci\u00f3n en el que han participado m\u00e1s de 10 agencias. <\/p>\n","protected":false},"author":29,"featured_media":230030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,34],"class_list":["post-230023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCMA elige a Microbio como agencia creativa, que se estrena con 3CatInfo - 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