{"id":230009,"date":"2025-11-11T15:50:32","date_gmt":"2025-11-11T14:50:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=230009"},"modified":"2025-11-12T16:04:57","modified_gmt":"2025-11-12T15:04:57","slug":"seat-cupra-ficha-daniel-cortina-arantxa-alonso-reforzar-estrategia-compania","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=230009","title":{"rendered":"Seat & Cupra refuerza la estrategia con los fichajes de Daniel Cortina y Arantxa Alonso"},"content":{"rendered":"

Seat & Cupra anuncia dos nuevos nombramientos internos que refuerzan la estrategia de crecimiento y su compromiso con la innovaci\u00f3n y la satisfacci\u00f3n del cliente. Daniel Cortina ha sido designado secretario general y director de estrategia, mientras que Arantxa Alonso asume el cargo de directora de calidad corporativa.<\/strong><\/p>\n

Ambos reportar\u00e1n directamente a Markus Haupt<\/strong>, CEO de Seat & Cupra. Estas incorporaciones se producen en un momento decisivo para la compa\u00f1\u00eda<\/strong>, que acelera su hoja de ruta hacia la electrificaci\u00f3n<\/strong> y consolida su estrategia dual<\/strong>, aprovechando la solidez y proyecci\u00f3n internacional de sus dos marcas.<\/p>\n

\u201cEstamos en un momento decisivo para Seat & Cupra, en el que contar con una estrategia s\u00f3lida y una visi\u00f3n de futuro clara es fundamental. Con la experiencia de Daniel y Arantxa, continuaremos impulsando la innovaci\u00f3n, reforzando nuestros procesos y ofreciendo un valor diferencial\u201d, se\u00f1al Markus Haupt<\/strong>, CEO de la compa\u00f1\u00eda.<\/p>\n

Desde su nuevo puesto como secretario general y director de estrategia<\/strong>, Daniel Cortina<\/strong> liderar\u00e1 la estrategia corporativa global<\/strong> de Seat & Cupra, integrando la sostenibilidad y la innovaci\u00f3n<\/strong> como ejes centrales del negocio. Su papel ser\u00e1 clave en la definici\u00f3n de la visi\u00f3n a largo plazo<\/strong>, el desarrollo de la hoja de ruta de producto y la consolidaci\u00f3n de funciones clave como sostenibilidad, regulaci\u00f3n ambiental, econom\u00eda circular y gesti\u00f3n energ\u00e9tica<\/strong>.<\/p>\n

Cortina cuenta con una dilatada trayectoria en la compa\u00f1\u00eda<\/strong>, a la que se incorpor\u00f3 en 1999<\/strong>. Ha ocupado distintos cargos de responsabilidad, entre ellos director de project management<\/em><\/strong> en Martorell, participando en el lanzamiento de modelos como el Cupra Formentor<\/strong> y el Cupra Born<\/strong>. Hasta ahora ejerc\u00eda como director de calidad corporativa<\/strong>. Adem\u00e1s, Cortina es Ingeniero Industrial y Mec\u00e1nico por la UPC y posee un MBA por ESADE Business School.<\/p>\n

Por su parte, Arantxa Alonso<\/strong> ser\u00e1 responsable de liderar la estrategia de calidad de producto y servicio<\/strong>, alineando los est\u00e1ndares de Seat & Cupra con las expectativas de los clientes<\/strong>, los par\u00e1metros del Grupo Volkswagen<\/strong> y los \u00edndices de referencia competitivos<\/strong> del mercado. Su misi\u00f3n ser\u00e1 reforzar la excelencia operativa<\/strong>, garantizar la eficacia del sistema de calidad y representar a la compa\u00f1\u00eda en el Consejo de Calidad del Grupo Volkswagen<\/strong>.<\/p>\n

Alonso acumula m\u00e1s de 20 a\u00f1os de experiencia<\/strong> en el sector de la automoci\u00f3n, con una s\u00f3lida trayectoria internacional. Ha desempe\u00f1ado puestos clave en \u00e1reas de I+D, marketing y gesti\u00f3n de producto<\/strong>, tanto en Espa\u00f1a como en China, donde fue h<\/em>ead of<\/em> Cupra<\/strong> project office<\/em> en Volkswagen Anhui<\/strong>. Desde 2024 ejerc\u00eda como brand officer <\/em>de SEAT<\/strong>. Adem\u00e1s, es ingeniera industrial por la Universidad Polit\u00e9cnica de Madrid<\/strong>, con formaci\u00f3n en Cranfield, ESADE<\/strong> y el MIT<\/strong>, donde curs\u00f3 un programa ejecutivo sobre inteligencia artificial aplicada a la gesti\u00f3n y la estrategia empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estas incorporaciones se producen en un momento decisivo para la compa\u00f1\u00eda, que acelera su hoja de ruta hacia la electrificaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":230024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-230009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"\nSeat & Cupra ficha a Daniel Cortina y Arantxa Alonso<\/title>\n<meta name=\"description\" content=\"Estas incorporaciones se producen en un momento decisivo para la compa\u00f1\u00eda, que acelera su hoja de ruta hacia la electrificaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=230009\" 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