{"id":229997,"date":"2025-11-12T14:06:26","date_gmt":"2025-11-12T13:06:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=229997"},"modified":"2025-11-12T16:33:30","modified_gmt":"2025-11-12T15:33:30","slug":"jcdecaux-turismo-asturias-homenajean-principado-metro-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229997","title":{"rendered":"JCDecaux, homenaje al Principado de Asturias en el Metro de Madrid"},"content":{"rendered":"<p data-start=\"417\" data-end=\"868\"><strong>La marca tur\u00edstica \u2018Asturias, para\u00edso natural\u2019\u00a0celebra sus 40 a\u00f1os de historia con una acci\u00f3n especial que traslada al coraz\u00f3n de Madrid toda la esencia del Principado. Durante estos d\u00edas, la estaci\u00f3n de Sol del Metro de Madrid se ha transformado en un espacio inmersivo que combina aromas, sonidos y creatividad exterior.<\/strong><\/p>\n<p data-start=\"921\" data-end=\"1581\">La campa\u00f1a, impulsada por <strong data-start=\"947\" data-end=\"970\">Turismo de Asturias<\/strong> y enmarcada en la <strong data-start=\"989\" data-end=\"1036\">Estrategia de Turismo de Asturias 2020\/2030<\/strong>, propone un <strong data-start=\"1049\" data-end=\"1068\">viaje sensorial<\/strong> que conecta directamente con la naturaleza del Principado. El espacio est\u00e1 decorado con <strong data-start=\"1159\" data-end=\"1214\">corp\u00f3reos de flores silvestres y plantas arom\u00e1ticas<\/strong> que impregnan el ambiente de un <strong data-start=\"1247\" data-end=\"1264\">aroma vegetal<\/strong> evocador de la <strong data-start=\"1280\" data-end=\"1321\">tierra mojada y los bosques infinitos <\/strong>de Asturias.<\/p>\n<p data-start=\"921\" data-end=\"1581\">La experiencia se completa con una <strong data-start=\"1372\" data-end=\"1395\">ambientaci\u00f3n sonora<\/strong> que reproduce los sonidos naturales del entorno asturiano, desde el murmullo de los r\u00edos hasta el canto de las aves, reforzando la idea de un destino sostenible, aut\u00e9ntico y de calidad. Para amplificar el impacto, la campa\u00f1a incluye la <strong data-start=\"1698\" data-end=\"1744\">personalizaci\u00f3n de los p\u00f3rticos de entrada<\/strong> a la estaci\u00f3n de Sol y una <strong data-start=\"1772\" data-end=\"1817\">presencia destacada en soportes digitales<\/strong>, tanto en el Metro como en redes sociales.<\/p>\n<p data-start=\"921\" data-end=\"1581\">Bajo el mensaje <strong data-start=\"1879\" data-end=\"1927\">\u201cCon sol o sin \u00e9l, Asturias para\u00edso natural\u201d<\/strong>, Turismo de Asturias refuerza su posicionamiento como destino de turismo rural y de naturaleza, con especial foco en la <strong data-start=\"2048\" data-end=\"2072\">desestacionalizaci\u00f3n<\/strong> y en la atracci\u00f3n de visitantes durante todo el a\u00f1o. La acci\u00f3n busca generar un <strong data-start=\"2154\" data-end=\"2175\">v\u00ednculo emocional<\/strong> con los ciudadanos, despertando el recuerdo y la conexi\u00f3n sensorial con el territorio. En palabras de la entidad, \u201cel objetivo es que el viajero sienta Asturias antes de visitarla\u201d.<\/p>\n<h3 data-start=\"2359\" data-end=\"2404\"><strong data-start=\"2363\" data-end=\"2404\">JCDecaux, aliado en el medio exterior<\/strong><\/h3>\n<p data-start=\"2406\" data-end=\"2805\">Turismo de Asturias ha confiado en <strong data-start=\"2441\" data-end=\"2453\">JCDecaux <\/strong>para el desarrollo e implementaci\u00f3n de esta acci\u00f3n en el Metro de Madrid.<strong> La colaboraci\u00f3n refuerza la apuesta de la comunidad por el<\/strong> <strong data-start=\"2638\" data-end=\"2656\">medio exterior<\/strong> como herramienta estrat\u00e9gica para crear experiencias de marca memorables y sostenibles en entornos de alta afluencia tur\u00edstica, comercial y de ocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.<\/p>\n","protected":false},"author":10966,"featured_media":229998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,6115],"class_list":["post-229997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux y Turismo de Asturias homenajean al Principado en el Metro de Madrid<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=229997\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCDecaux y Turismo de Asturias homenajean al Principado en el Metro de Madrid\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=229997\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T13:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T15:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Turismo-de-Asturias.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"JCDecaux, homenaje al Principado de Asturias en el Metro de Madrid\",\"datePublished\":\"2025-11-12T13:06:26+00:00\",\"dateModified\":\"2025-11-12T15:33:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997\"},\"wordCount\":359,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Turismo-de-Asturias.jpg\",\"keywords\":[\"marcas\",\"publicidad exterior\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=229997\",\"name\":\"JCDecaux y Turismo de Asturias homenajean al Principado en el Metro de Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Turismo-de-Asturias.jpg\",\"datePublished\":\"2025-11-12T13:06:26+00:00\",\"dateModified\":\"2025-11-12T15:33:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=229997\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Turismo-de-Asturias.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Turismo-de-Asturias.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La campa\u00f1a incluye la personalizaci\u00f3n de los p\u00f3rticos de entrada a la estaci\u00f3n de Sol y una presencia destacada en soportes digitales.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229997#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JCDecaux, homenaje al Principado de Asturias en el Metro de Madrid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JCDecaux y Turismo de Asturias homenajean al Principado en el Metro de Madrid","description":"La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=229997","og_locale":"es_ES","og_type":"article","og_title":"JCDecaux y Turismo de Asturias homenajean al Principado en el Metro de Madrid","og_description":"La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.","og_url":"https:\/\/ipmark.com\/?p=229997","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-11-12T13:06:26+00:00","article_modified_time":"2025-11-12T15:33:30+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Turismo-de-Asturias.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=229997#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=229997"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"JCDecaux, homenaje al Principado de Asturias en el Metro de Madrid","datePublished":"2025-11-12T13:06:26+00:00","dateModified":"2025-11-12T15:33:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=229997"},"wordCount":359,"image":{"@id":"https:\/\/ipmark.com\/?p=229997#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Turismo-de-Asturias.jpg","keywords":["marcas","publicidad exterior"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=229997","url":"https:\/\/ipmark.com\/?p=229997","name":"JCDecaux y Turismo de Asturias homenajean al Principado en el Metro de Madrid","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=229997#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=229997#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Turismo-de-Asturias.jpg","datePublished":"2025-11-12T13:06:26+00:00","dateModified":"2025-11-12T15:33:30+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La campa\u00f1a propone un viaje sensorial que conecta directamente con la naturaleza del territorio asturiano.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=229997#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=229997"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=229997#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Turismo-de-Asturias.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Turismo-de-Asturias.jpg","width":1140,"height":635,"caption":"La campa\u00f1a incluye la personalizaci\u00f3n de los p\u00f3rticos de entrada a la estaci\u00f3n de Sol y una presencia destacada en soportes digitales."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=229997#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"JCDecaux, homenaje al Principado de Asturias en el Metro de Madrid"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229997"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229997\/revisions"}],"predecessor-version":[{"id":230047,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229997\/revisions\/230047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/229998"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}