{"id":229939,"date":"2025-11-13T09:55:02","date_gmt":"2025-11-13T08:55:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=229939"},"modified":"2025-11-13T12:00:20","modified_gmt":"2025-11-13T11:00:20","slug":"el-consumo-diferido-crece-hasta-11-tematicas-pago","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229939","title":{"rendered":"El consumo en diferido crece hasta el 11% en las tem\u00e1ticas de pago"},"content":{"rendered":"<p data-start=\"386\" data-end=\"880\"><strong>El consumo televisivo en diferido alcanz\u00f3 en octubre de 2025 una media de siete\u00a0minutos por persona al d\u00eda, lo que representa un 5% del total del consumo televisivo en Espa\u00f1a, seg\u00fan el informe mensual elaborado por Barlovento Comunicaci\u00f3n con datos de Kantar.<\/strong><\/p>\n<p data-start=\"386\" data-end=\"880\">En lo referente a los espectadores, la televisi\u00f3n en diferido alcanz\u00f3 en el mes de octubre los 20,7 millones de televidentes con un promedio diario de cuatro millones. Entre los canales que forman parte del ranking del contenido en el canal no lineal se encuentra<strong> La 1 de RTVE con un 15,8% de cuota de pantalla<\/strong>, Antena 3 con un 11,9%, Telecinco con un 6,2%, Cuatro con un 3,9% y LaSexta con un 3,8%.<\/p>\n<p data-start=\"386\" data-end=\"880\">En el caso de las <strong data-start=\"676\" data-end=\"697\">tem\u00e1ticas de pago<\/strong>, el consumo en diferido se eleva hasta el <strong data-start=\"740\" data-end=\"747\">11%<\/strong> del total, consolidando el creciente peso del visionado no lineal en la medici\u00f3n de audiencias. La emisi\u00f3n m\u00e1s vista del mes en diferido fue el cap\u00edtulo de <em data-start=\"995\" data-end=\"1007\">Sin Gluten<\/em>, emitido el <strong data-start=\"1020\" data-end=\"1044\">8 de octubre en La 1<\/strong>, que reuni\u00f3 a <strong data-start=\"1059\" data-end=\"1102\">657.000 espectadores de audiencia media<\/strong>, lo que supone el <strong data-start=\"1121\" data-end=\"1150\">35% de su audiencia total<\/strong>.<\/p>\n<p data-start=\"386\" data-end=\"880\">Le siguen las distintas entregas de MasterChef Celebrity, tambi\u00e9n en La 1, con cifras entre <strong data-start=\"1246\" data-end=\"1280\">405.000 y 471.000 espectadores<\/strong> y pesos del 35% al 39% del total. En las cadenas de pago, destaca la serie El Centro de <strong data-start=\"1409\" data-end=\"1427\">Movistar Plus+<\/strong>, con una audiencia media en diferido de <strong data-start=\"1468\" data-end=\"1492\">378.000 espectadores<\/strong>, cifra que representa el <strong data-start=\"1518\" data-end=\"1545\">98% de su consumo total<\/strong>, confirmando la relevancia del diferido en los contenidos bajo demanda.<\/p>\n<p data-start=\"386\" data-end=\"880\">Tambi\u00e9n sobresalieron &#8216;Sue\u00f1os de Libertad&#8217; (Antena 3), con 248.000 espectadores, y el cl\u00e1sico <em data-start=\"1712\" data-end=\"1735\">Real Madrid\u2013Barcelona<\/em> de <strong data-start=\"1739\" data-end=\"1754\">DAZN LaLiga<\/strong>, que reuni\u00f3 a 246.000 seguidores en diferido, un <strong data-start=\"1804\" data-end=\"1811\">10%<\/strong> de su audiencia total. Por cadenas, <strong data-start=\"1931\" data-end=\"1939\">La 1<\/strong> lidera ampliamente el consumo en diferido, seguida de <strong data-start=\"1994\" data-end=\"2006\">Antena 3<\/strong> y <strong data-start=\"2009\" data-end=\"2022\">Telecinco<\/strong>.<\/p>\n<p data-start=\"386\" data-end=\"880\">Completan el top 10 <strong data-start=\"2044\" data-end=\"2112\">Cuatro, La Sexta, La 2, Movistar Plus+, Atreseries, Star Channel<\/strong> y <strong data-start=\"2115\" data-end=\"2122\">TV3<\/strong>. En conjunto, el visionado en diferido reuni\u00f3 durante el mes a <strong data-start=\"2186\" data-end=\"2226\">20,7 millones de espectadores \u00fanicos<\/strong>, con una media diaria de cuatro<strong data-start=\"2252\" data-end=\"2266\"> millones.\u00a0<\/strong>El perfil del consumo televisivo en diferido es mayoritariamente <strong data-start=\"2423\" data-end=\"2441\">femenino (53%)<\/strong>, con una presencia destacada del grupo de <strong data-start=\"2484\" data-end=\"2506\">45 a 64 a\u00f1os (46%)<\/strong>, seguido por el de <strong data-start=\"2526\" data-end=\"2548\">65 a 74 a\u00f1os (18%)<\/strong>.<\/p>\n<p data-start=\"386\" data-end=\"880\">El estudio muestra que el 52% del visionado en diferido se realiza el <strong data-start=\"2620\" data-end=\"2653\">mismo d\u00eda de emisi\u00f3n (vosdal)<\/strong> y el 16% al d\u00eda siguiente, concentrando entre ambos casi <strong data-start=\"2711\" data-end=\"2752\">siete de cada diez minutos consumidos. <\/strong>Finalmente, Barlovento Comunicaci\u00f3n destaca que el consumo en diferido contin\u00faa siendo un indicador esencial del cambio en los h\u00e1bitos de visionado televisivo, especialmente entre los espectadores m\u00e1s j\u00f3venes y usuarios de plataformas de pago. <strong>El incremento del uso de servicios como Movistar Plus+ o DAZN evidencia la consolidaci\u00f3n del modelo h\u00edbrido entre emisi\u00f3n lineal y visionado bajo demanda.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ficci\u00f3n de La 1 supera a \u2018MasterChef Celebrity\u2019 y \u2018El Centro\u2019 en el ranking mensual elaborado por Barlovento Comunicaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":229940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-229939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El consumo en diferido crece hasta el 11% en las tem\u00e1ticas de pago<\/title>\n<meta name=\"description\" content=\"La ficci\u00f3n de La 1 supera a \u2018MasterChef Celebrity\u2019 y \u2018El Centro\u2019 en el ranking mensual elaborado por Barlovento Comunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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