{"id":229912,"date":"2025-11-11T14:12:09","date_gmt":"2025-11-11T13:12:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=229912"},"modified":"2025-11-11T15:11:40","modified_gmt":"2025-11-11T14:11:40","slug":"grant-toups-nuevo-director-ejecutivo-global-de-hotwire-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229912","title":{"rendered":"Grant Toups, nuevo director ejecutivo global de Hotwire Global"},"content":{"rendered":"<p><strong>La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global, cargo que ser\u00e1 efectivo a partir del 1 de enero de 2026.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han explicado desde la compa\u00f1\u00eda, Toups cuenta con dos d\u00e9cadas de experiencia en relaciones p\u00fablicas, marketing y liderazgo ejecutivo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGrant es un l\u00edder internacional de reconocida trayectoria a la vanguardia de la tecnolog\u00eda de las comunicaciones, la inteligencia artificial y la transformaci\u00f3n del marketing\u201d, ha se\u00f1alado <strong>Ian Ball<\/strong>, CEO de <strong>The Enero Group<\/strong>, de la que forma parte la consultora. \u201cSu nombramiento marca un nuevo y emocionante cap\u00edtulo para la compa\u00f1\u00eda, ya que refuerza nuestro liderazgo, ampl\u00eda nuestras capacidades e impulsa la pr\u00f3xima ola de innovaci\u00f3n para los clientes que navegan por un mundo cada vez m\u00e1s complejo e impulsado por la tecnolog\u00eda\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toups llega a Hotwire tras su paso por Burson, donde ocup\u00f3 el cargo de <em>global chief digital &amp; intelligence officer<\/em>. Durante su etapa en la empresa, fue pionero en nuevas formas de medir el impacto financiero de la reputaci\u00f3n, conceptualiz\u00f3 tecnolog\u00edas que ampl\u00edan las capacidades de supervisi\u00f3n, reinvent\u00f3 la prevenci\u00f3n de crisis y moderniz\u00f3 las capacidades de medici\u00f3n y predicci\u00f3n, al mismo tiempo que ofrec\u00eda un trabajo galardonado a clientes de todo el mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de Burson, Toups fue el primer director tecnol\u00f3gico global de Hill &amp; Knowlton, donde cre\u00f3 centros de excelencia globales en siete ciudades e introdujo herramientas basadas en datos para la predicci\u00f3n de riesgos, la medici\u00f3n de la reputaci\u00f3n y el an\u00e1lisis del rendimiento, adem\u00e1s de dar forma a la estrategia de IA del segmento de relaciones p\u00fablicas de WPP.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procedente de Burson, ayudar\u00e1 a impulsar la estrategia de innovaci\u00f3n de la consultora. <\/p>\n","protected":false},"author":29,"featured_media":229914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2464,6526],"class_list":["post-229912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-comunicacion","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grant Toups, nuevo director ejecutivo global de Hotwire Global - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=229912\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grant Toups, nuevo director ejecutivo global de Hotwire Global - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=229912\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T13:12:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T14:11:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Grant Toups, nuevo director ejecutivo global de Hotwire Global\",\"datePublished\":\"2025-11-11T13:12:09+00:00\",\"dateModified\":\"2025-11-11T14:11:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912\"},\"wordCount\":307,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"nombramientos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=229912\",\"name\":\"Grant Toups, nuevo director ejecutivo global de Hotwire Global - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg\",\"datePublished\":\"2025-11-11T13:12:09+00:00\",\"dateModified\":\"2025-11-11T14:11:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=229912\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Grant Toups, nuevo director ejecutivo global de Hotwire Global\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229912#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grant Toups, nuevo director ejecutivo global de Hotwire Global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Grant Toups, nuevo director ejecutivo global de Hotwire Global - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=229912","og_locale":"es_ES","og_type":"article","og_title":"Grant Toups, nuevo director ejecutivo global de Hotwire Global - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global","og_url":"https:\/\/ipmark.com\/?p=229912","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-11-11T13:12:09+00:00","article_modified_time":"2025-11-11T14:11:40+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=229912#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=229912"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Grant Toups, nuevo director ejecutivo global de Hotwire Global","datePublished":"2025-11-11T13:12:09+00:00","dateModified":"2025-11-11T14:11:40+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=229912"},"wordCount":307,"image":{"@id":"https:\/\/ipmark.com\/?p=229912#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg","keywords":["comunicaci\u00f3n","nombramientos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=229912","url":"https:\/\/ipmark.com\/?p=229912","name":"Grant Toups, nuevo director ejecutivo global de Hotwire Global - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=229912#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=229912#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg","datePublished":"2025-11-11T13:12:09+00:00","dateModified":"2025-11-11T14:11:40+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"La consultora de comunicaci\u00f3n y marketing Hotwire Global ha anunciado el nombramiento de Grant Toups como director ejecutivo global","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=229912#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=229912"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=229912#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/grant-toups-nuevo-director-ejecutivo-global-hotwire-global.jpg","width":1140,"height":635,"caption":"Grant Toups, nuevo director ejecutivo global de Hotwire Global"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=229912#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Grant Toups, nuevo director ejecutivo global de Hotwire Global"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229912"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229912\/revisions"}],"predecessor-version":[{"id":229922,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229912\/revisions\/229922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/229914"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}