{"id":229891,"date":"2025-11-11T13:00:10","date_gmt":"2025-11-11T12:00:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=229891"},"modified":"2025-11-11T15:14:15","modified_gmt":"2025-11-11T14:14:15","slug":"engagement-deporte-digital-espana-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229891","title":{"rendered":"El engagement de los deportistas espa\u00f1oles en TikTok creci\u00f3 un 347% en 2024"},"content":{"rendered":"<p data-start=\"475\" data-end=\"839\"><strong>El deporte se consolida como uno de los grandes motores del consumo digital en Espa\u00f1a. Seg\u00fan el informe <em data-start=\"579\" data-end=\"617\">State of Sports 2025 \u2013 Spain Edition<\/em> de Comscore, el engagement de los deportistas espa\u00f1oles en TikTok aument\u00f3 un 347% en el \u00faltimo a\u00f1o, impulsado por la popularidad de nuevas figuras y la expansi\u00f3n del formato corto en el consumo de contenidos deportivos.<\/strong><\/p>\n<p data-start=\"841\" data-end=\"1049\">Entre los deportistas con mayor interacci\u00f3n destacan <strong data-start=\"894\" data-end=\"912\">Pedri Gonz\u00e1lez<\/strong>, con una media de 2,3 millones de interacciones por publicaci\u00f3n; <strong data-start=\"978\" data-end=\"995\">Nico Williams<\/strong>, con 2,1 millones; y <strong data-start=\"1017\" data-end=\"1033\">Sergio Ramos<\/strong>, con 530.000.<\/p>\n<p data-start=\"1051\" data-end=\"1533\">El estudio sit\u00faa a Espa\u00f1a como uno de los pa\u00edses m\u00e1s activos del mundo en el \u00e1mbito del deporte digital, con una <strong data-start=\"1164\" data-end=\"1189\">penetraci\u00f3n del 77,8%<\/strong>, la m\u00e1s alta a nivel global, por delante de <strong data-start=\"1234\" data-end=\"1253\">Irlanda (77,6%)<\/strong>, <strong data-start=\"1255\" data-end=\"1273\">Canad\u00e1 (73,2%)<\/strong> y <strong data-start=\"1276\" data-end=\"1300\">Estados Unidos (72%)<\/strong>. En total, Comscore estima que 30,6 millones de personas en Espa\u00f1a consumen contenido deportivo online, y que el 74% lo hace exclusivamente desde el m\u00f3vil, confirmando al smartphone como el principal dispositivo de acceso.<\/p>\n<p data-start=\"1535\" data-end=\"1713\">El f\u00fatbol sigue siendo el inter\u00e9s dominante entre los internautas (78%), seguido de los <em data-start=\"1623\" data-end=\"1639\">fantasy sports<\/em> (48%), el atletismo (38%), los e-sports (28%) y el automovilismo (26%).<\/p>\n<p data-start=\"1715\" data-end=\"1915\">El informe subraya adem\u00e1s el crecimiento del <strong data-start=\"1760\" data-end=\"1779\">f\u00fatbol femenino<\/strong>, impulsado por la UEFA Women\u2019s EURO 2025, con un aumento del 17% en la audiencia digital femenina en Espa\u00f1a, respecto a 2022, y del 25% en Reino Unido<\/p>\n<p data-start=\"1917\" data-end=\"2269\">En redes, los clubes espa\u00f1oles mantienen su dominio global: el <strong>FC Barcelona y el Real Madrid<\/strong> registran de media 729.000 y 625.000 interacciones por publicaci\u00f3n, respectivamente. Durante el Mundial de Clubes 2025, el equipo blanco gener\u00f3 m\u00e1s de 410 millones de interacciones, consolid\u00e1ndose como una de las marcas deportivas m\u00e1s influyentes del mundo.<\/p>\n<p data-start=\"2271\" data-end=\"2536\">El documento concluye que las <strong data-start=\"2301\" data-end=\"2390\">redes sociales se han convertido en el principal terreno de juego del deporte digital<\/strong>, con YouTube como plataforma de mayor alcance (96%), seguida por TikTok e Instagram, que concentran el engagement entre los menores de 35 a\u00f1os.<\/p>\n<h3 data-start=\"2271\" data-end=\"2536\"><strong>Medios de comunicaci\u00f3n, con m\u00e1s penetraci\u00f3n\u00a0<\/strong><\/h3>\n<p data-start=\"192\" data-end=\"967\">En el \u00e1mbito de los medios, <em data-start=\"220\" data-end=\"237\">Mundo Deportivo<\/em> lidera la audiencia digital en Espa\u00f1a con <strong data-start=\"280\" data-end=\"316\">15,3 millones de usuarios \u00fanicos<\/strong>, seguido muy de cerca por <em data-start=\"343\" data-end=\"350\">Marca<\/em> (15,2 millones) y <em data-start=\"369\" data-end=\"373\">AS<\/em> (14,1 millones). En redes sociales, las diferencias tambi\u00e9n son m\u00ednimas: <em data-start=\"447\" data-end=\"464\">Mundo Deportivo<\/em> y <em data-start=\"467\" data-end=\"474\">Marca<\/em> superan los <strong data-start=\"487\" data-end=\"519\">25 millones de interacciones<\/strong> cada uno, mientras <em data-start=\"539\" data-end=\"543\">AS<\/em> ronda los <strong data-start=\"554\" data-end=\"569\">21 millones<\/strong>. El informe de Comscore subraya que la combinaci\u00f3n entre medios y redes sociales ampl\u00eda significativamente el alcance de las cabeceras, como en el caso de <em data-start=\"725\" data-end=\"732\">Marca<\/em>, cuya audiencia pasa de <strong data-start=\"757\" data-end=\"793\">14,1 a 18,4 millones de usuarios<\/strong> al sumar su comunidad social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pedri Gonz\u00e1lez, Nico Williams y Sergio Ramos encabezan el ranking de deportistas espa\u00f1oles con mayor interacci\u00f3n en TikTok, seg\u00fan el informe State of Sports 2025 de Comscore.<\/p>\n","protected":false},"author":30,"featured_media":229896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2227,76,148],"class_list":["post-229891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing","tag-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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