{"id":229854,"date":"2025-11-11T11:16:18","date_gmt":"2025-11-11T10:16:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=229854"},"modified":"2025-11-11T15:17:55","modified_gmt":"2025-11-11T14:17:55","slug":"havas-re-vive-jornada-protagonizada-economia-circular","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229854","title":{"rendered":"Havas Re-Vive, una jornada protagonizada por la econom\u00eda circular"},"content":{"rendered":"<p><strong>Havas Espa\u00f1a reafirma su compromiso con la sostenibilidad a trav\u00e9s de su \u00e1rea ESG con la celebraci\u00f3n de la segunda edici\u00f3n de la Jornada de Econom\u00eda Circular, enmarcada en el proyecto Havas Re-Vive. <\/strong><\/p>\n<p>La iniciativa, desarrollada en los Havas Villages de Madrid y Barcelona, ha tenido como objetivo sensibilizar sobre el impacto positivo de la econom\u00eda circular, fomentar el consumo responsable y fortalecer el orgullo de pertenencia a una compa\u00f1\u00eda comprometida con el desarrollo sostenible. <strong>El espacio Havas Re-Vive cierra su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.<\/strong><\/p>\n<p>Gracias a esta acci\u00f3n se han evitado cuatro toneladas de emisiones de CO2, lo que equivale a: 187.810 \u00e1rboles plantados, 648,78 coches eliminados de la circulaci\u00f3n durante un d\u00eda y 1.164.697 litros de agua ahorrados. Adem\u00e1s del impacto medioambiental,<strong> la jornada ha generado un notable impacto social: \u00a02,89 meses de trabajo para una persona en riesgo de exclusi\u00f3n sociolaboral<\/strong> y \u00a03.341,98 euros retornados a la sociedad.<\/p>\n<p>Una vez intercambiados<strong> el 64% entre las prendas y libros recogidos, el excedente de ropa ha sido donado a AERESS<\/strong>, Asociaci\u00f3n Espa\u00f1ola de recuperadores de econom\u00eda social y solidaria, que gestiona residuos con impacto social. Por su parte, <strong>los libros excedentes han sido entregados a Aida Books<\/strong>, entidad que destina los beneficios de la venta de libros a proyectos de cooperaci\u00f3n.<\/p>\n<p>Como parte del compromiso continuo con la sostenibilidad y en respuesta al inter\u00e9s de su plantilla, Havas ha puesto en marcha la Biblioteca Circular, un espacio colaborativo donde todas las personas pueden intercambiar libros, promoviendo as\u00ed la reutilizaci\u00f3n y el enriquecimiento cultural. Con iniciativas como <strong>Havas Rre-vive, Havas demuestra que la comunicaci\u00f3n y la sostenibilidad pueden ir de la mano<\/strong> para generar un impacto positivo, tanto ambiental como social.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.<\/p>\n","protected":false},"author":10966,"featured_media":229858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6067],"class_list":["post-229854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas Re-Vive, una jornada pilotada por la econom\u00eda circular<\/title>\n<meta name=\"description\" content=\"El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=229854\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Re-Vive, una jornada pilotada por la econom\u00eda circular\" \/>\n<meta property=\"og:description\" content=\"El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=229854\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T10:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T14:17:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Havas-Re-Vive.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Havas Re-Vive, una jornada protagonizada por la econom\u00eda circular\",\"datePublished\":\"2025-11-11T10:16:18+00:00\",\"dateModified\":\"2025-11-11T14:17:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854\"},\"wordCount\":317,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Havas-Re-Vive.jpg\",\"keywords\":[\"sostenibilidad\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=229854\",\"name\":\"Havas Re-Vive, una jornada pilotada por la econom\u00eda circular\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Havas-Re-Vive.jpg\",\"datePublished\":\"2025-11-11T10:16:18+00:00\",\"dateModified\":\"2025-11-11T14:17:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=229854\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Havas-Re-Vive.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Havas-Re-Vive.jpg\",\"width\":1140,\"height\":635,\"caption\":\"el 64% entre las prendas y libros recogidos, el excedente de ropa ha sido donado a AERESS, Asociaci\u00f3n Espa\u00f1ola de recuperadores de econom\u00eda social y solidaria.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=229854#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Havas Re-Vive, una jornada protagonizada por la econom\u00eda circular\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Havas Re-Vive, una jornada pilotada por la econom\u00eda circular","description":"El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=229854","og_locale":"es_ES","og_type":"article","og_title":"Havas Re-Vive, una jornada pilotada por la econom\u00eda circular","og_description":"El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.","og_url":"https:\/\/ipmark.com\/?p=229854","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-11-11T10:16:18+00:00","article_modified_time":"2025-11-11T14:17:55+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Havas-Re-Vive.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=229854#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=229854"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Havas Re-Vive, una jornada protagonizada por la econom\u00eda circular","datePublished":"2025-11-11T10:16:18+00:00","dateModified":"2025-11-11T14:17:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=229854"},"wordCount":317,"image":{"@id":"https:\/\/ipmark.com\/?p=229854#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Havas-Re-Vive.jpg","keywords":["sostenibilidad"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=229854","url":"https:\/\/ipmark.com\/?p=229854","name":"Havas Re-Vive, una jornada pilotada por la econom\u00eda circular","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=229854#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=229854#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Havas-Re-Vive.jpg","datePublished":"2025-11-11T10:16:18+00:00","dateModified":"2025-11-11T14:17:55+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El espacio cerr\u00f3 su segunda edici\u00f3n con una alta participaci\u00f3n, logrando recuperar 772 objetos: 392 prendas de ropa y 380 libros.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=229854#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=229854"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=229854#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Havas-Re-Vive.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Havas-Re-Vive.jpg","width":1140,"height":635,"caption":"el 64% entre las prendas y libros recogidos, el excedente de ropa ha sido donado a AERESS, Asociaci\u00f3n Espa\u00f1ola de recuperadores de econom\u00eda social y solidaria."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=229854#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Havas Re-Vive, una jornada protagonizada por la econom\u00eda circular"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229854"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229854\/revisions"}],"predecessor-version":[{"id":229931,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/229854\/revisions\/229931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/229858"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=229854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=229854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}