{"id":229849,"date":"2025-11-11T10:14:09","date_gmt":"2025-11-11T09:14:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=229849"},"modified":"2025-11-11T15:17:01","modified_gmt":"2025-11-11T14:17:01","slug":"antonio-recio-jordi-sanchez-une-elpozo-extratiernos-combatir-edadismo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229849","title":{"rendered":"Antonio Recio (Jordi S\u00e1nchez) se une a ElPozo Extratiernos para combatir el edadismo"},"content":{"rendered":"<p><strong>ElPozo Extratiernos lanza de la mano de RK People una campa\u00f1a solidaria para luchar contra el edadismo o exclusi\u00f3n social de la gente mayor. Para ello la campa\u00f1a recurre a\u00a0 Jordi S\u00e1nchez (Antonio Recio en \u201cLa que se avecina\u201d), quien cambia su papel de pescadero y se convierte en carnicero protagonista de una c\u00e1mara oculta en una carnicer\u00eda del centro de Madrid.<\/strong><\/p>\n<p>El edadismo representa un desaf\u00edo social urgente en Espa\u00f1a. El pa\u00eds cuenta con casi 10 millones de personas mayores de 65 a\u00f1os, y el problema de la discriminaci\u00f3n es palpable: m\u00e1s del 70% de ellos afirma haberla sufrido por raz\u00f3n de su edad. En esta l\u00ednea, <strong>la nueva campa\u00f1a de ElPozo Extratiernos y RK People pone el foco en una de las manifestaciones m\u00e1s sutiles y da\u00f1inas del edadismo:<\/strong> el \u201celderspeak\u201d.<\/p>\n<p>Este t\u00e9rmino se refiere al estilo de comunicaci\u00f3n similar al lenguaje con los beb\u00e9s, que se utiliza a veces<br \/>\ncon las personas mayores, trat\u00e1ndolas err\u00f3neamente como si fueran ni\u00f1os peque\u00f1os. <strong>Con esta campa\u00f1a ElPozo quiere mantener su apuesta por combinar la comunicaci\u00f3n pura de producto con acciones solidarias<\/strong>, demostrando que no s\u00f3lo la ternura es un territorio de comunicaci\u00f3n de marca, sino un compromiso social.<\/p>\n<p>En esta campa\u00f1a participan otros influencers como @beardeduck o @conbuenhumor, con los que la marca trabajar\u00e1 en redes sociales para amplificar su mensaje. Adem\u00e1s,<strong> la campa\u00f1a se difundir\u00e1 en medios de televisi\u00f3n, digital, social media<\/strong>, punto de venta y otros medios propios de la marca ElPozo.<\/p>\n<p>Esta acci\u00f3n no \u00fanicamente se ci\u00f1e a una campa\u00f1a publicitaria, sino que incluye <strong>una colaboraci\u00f3n con la Fundaci\u00f3n Adopta un Abuelo<\/strong> por la que <strong>ElPozo<\/strong> se compromete a la donaci\u00f3n de fondos en funci\u00f3n al n\u00famero de unidades vendidas de una selecci\u00f3n de productos de<strong> ElPozo Extratiernos<\/strong> durante el mes de noviembre. Ya el a\u00f1o pasado la marca realiz\u00f3 una donaci\u00f3n de 37.299\u20ac en una campa\u00f1a similar, que se entreg\u00f3 a <strong>Alberto Cabanes<\/strong>, CEO de la Fundaci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"elPozo Extratiernos | Un Trato Ingrato\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GcRMyZ2htj4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El personaje de la serie &#8216;La que se Avecina&#8217; cambia su delantal de pescadero por el de carnicero  y hace una c\u00e1mara oculta para luchar contra el <\/p>\n","protected":false},"author":10966,"featured_media":229851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,6067],"class_list":["post-229849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antonio Recio se une a ElPozo Extratiernos contra el edadismo<\/title>\n<meta name=\"description\" content=\"Antonio Recio cambia su delantal de pescadero por el de carnicero y hace una c\u00e1mara oculta para luchar contra el edadismo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=229849\" 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