{"id":229809,"date":"2025-11-07T13:57:51","date_gmt":"2025-11-07T12:57:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=229809"},"modified":"2025-11-07T14:08:43","modified_gmt":"2025-11-07T13:08:43","slug":"aebrand-convoca-la-tercera-edicion-de-sus-premios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/","title":{"rendered":"AEBRAND convoca la tercera edici\u00f3n de sus premios"},"content":{"rendered":"<p data-start=\"234\" data-end=\"614\"><strong>La Asociaci\u00f3n Espa\u00f1ola de Branding abre la convocatoria de la tercera edici\u00f3n de los Premios AEBRAND, unos galardones que distinguen las mejores pr\u00e1cticas y la excelencia en proyectos de <em>branding<\/em> desarrollados en Espa\u00f1a e Iberoam\u00e9rica.<\/strong><\/p>\n<p data-start=\"234\" data-end=\"614\">La iniciativa busca destacar el valor estrat\u00e9gico de la gesti\u00f3n de marca como motor de competitividad y crecimiento empresarial. La presidenta de AEBRAND, <strong>Cristina Vicedo<\/strong>, subray\u00f3 el dinamismo del sector en el \u00faltimo a\u00f1o y el creciente inter\u00e9s por estos galardones. \u201cHemos visto proyectos de gran impacto que consolidan a Espa\u00f1a como referente internacional.<strong> Con estos premios queremos reconocer la creatividad, el talento y la visi\u00f3n de quienes impulsan la innovaci\u00f3n en el branding\u201d<\/strong>, se\u00f1al\u00f3.<\/p>\n<p data-start=\"982\" data-end=\"1450\">La tercera edicion incorpora novedades tanto en categor\u00edas como en identidad visual<strong>. Se admitir\u00e1n proyectos de construcci\u00f3n, gesti\u00f3n o activaci\u00f3n de marca<\/strong> realizados entre el 1 de enero de 2024 y el 31 de diciembre de 2025 en Espa\u00f1a o Iberoam\u00e9rica. Las candidaturas podr\u00e1n presentarse hasta el <strong data-start=\"1276\" data-end=\"1299\">30 de enero de 2026<\/strong> a trav\u00e9s de la plataforma Koolfest, accesible desde la web premios.aebrand.org, donde tambi\u00e9n se encuentran las bases y toda la informaci\u00f3n detallada.<\/p>\n<p data-start=\"1452\" data-end=\"1897\" data-is-last-node=\"\" data-is-only-node=\"\">Los premios contar\u00e1n con <strong data-start=\"1477\" data-end=\"1494\">22 categor\u00edas<\/strong>, incluidas tres nuevas \u2014<strong>Digital, Sensorial y Retail Branding<\/strong>\u2014 y diferenciar\u00e1n entre pymes y grandes empresas. Adem\u00e1s, se otorgar\u00e1n tres reconocimientos especiales: Talento Joven, Trayectoria Profesional y el Gran Premio AEBRAND. La asociaci\u00f3n estrena tambi\u00e9n una <strong data-start=\"1758\" data-end=\"1784\">nueva identidad visual<\/strong>, dise\u00f1ada por <strong>Squembri<\/strong>, que refleja la evoluci\u00f3n y personalidad renovada de los premios de esta tercera edici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding. <\/p>\n","protected":false},"author":10966,"featured_media":187753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2225,2114,2226,6633],"class_list":["post-229809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-branding","tag-creatividad","tag-marcas","tag-premios-aebrand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AEBRAND convoca la tercera edici\u00f3n de sus premios - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AEBRAND convoca la tercera edici\u00f3n de sus premios - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T12:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T13:08:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/premios-aebrand-2024-ganadores.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"AEBRAND convoca la tercera edici\u00f3n de sus premios\",\"datePublished\":\"2025-11-07T12:57:51+00:00\",\"dateModified\":\"2025-11-07T13:08:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/\"},\"wordCount\":284,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/premios-aebrand-2024-ganadores.jpg\",\"keywords\":[\"branding\",\"creatividad\",\"marcas\",\"Premios AEBRAND\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/\",\"url\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/\",\"name\":\"AEBRAND convoca la tercera edici\u00f3n de sus premios - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/premios-aebrand-2024-ganadores.jpg\",\"datePublished\":\"2025-11-07T12:57:51+00:00\",\"dateModified\":\"2025-11-07T13:08:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/premios-aebrand-2024-ganadores.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/premios-aebrand-2024-ganadores.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Una edici\u00f3n anterior a la tercera entrega: Premios AEBRAND 2024.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/aebrand-convoca-la-tercera-edicion-de-sus-premios\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AEBRAND convoca la tercera edici\u00f3n de sus premios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/author\\\/patricia-fernandez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AEBRAND convoca la tercera edici\u00f3n de sus premios - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/","og_locale":"es_ES","og_type":"article","og_title":"AEBRAND convoca la tercera edici\u00f3n de sus premios - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding.","og_url":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-11-07T12:57:51+00:00","article_modified_time":"2025-11-07T13:08:43+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/premios-aebrand-2024-ganadores.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#article","isPartOf":{"@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"AEBRAND convoca la tercera edici\u00f3n de sus premios","datePublished":"2025-11-07T12:57:51+00:00","dateModified":"2025-11-07T13:08:43+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/"},"wordCount":284,"image":{"@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/premios-aebrand-2024-ganadores.jpg","keywords":["branding","creatividad","marcas","Premios AEBRAND"],"articleSection":["Festivales"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/","url":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/","name":"AEBRAND convoca la tercera edici\u00f3n de sus premios - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/premios-aebrand-2024-ganadores.jpg","datePublished":"2025-11-07T12:57:51+00:00","dateModified":"2025-11-07T13:08:43+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La tercera edici\u00f3n contar\u00e1 con 22 categor\u00edas, incluidas tres nuevas: Digital, Sensorial y Retail Branding.","breadcrumb":{"@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/premios-aebrand-2024-ganadores.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/premios-aebrand-2024-ganadores.jpg","width":1140,"height":635,"caption":"Una edici\u00f3n anterior a la tercera entrega: Premios AEBRAND 2024."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/aebrand-convoca-la-tercera-edicion-de-sus-premios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"AEBRAND convoca la tercera edici\u00f3n de sus premios"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/author\/patricia-fernandez\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/229809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/comments?post=229809"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/229809\/revisions"}],"predecessor-version":[{"id":229816,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/229809\/revisions\/229816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/media\/187753"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/media?parent=229809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/categories?post=229809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/tags?post=229809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}