{"id":229806,"date":"2025-11-07T13:37:28","date_gmt":"2025-11-07T12:37:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=229806"},"modified":"2025-11-07T14:55:41","modified_gmt":"2025-11-07T13:55:41","slug":"jcdecaux-facturo-9261-millones-de-euros-en-el-tercer-trimestre-de-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229806","title":{"rendered":"JCDecaux factur\u00f3 926,1 millones de euros en el tercer trimestre de 2025"},"content":{"rendered":"<p data-start=\"247\" data-end=\"620\"><strong>JCDecaux cerr\u00f3 el tercer trimestre de 2025 con una facturaci\u00f3n de 926,1 millones de euros, un descenso del 2,3 % respecto al mismo periodo del a\u00f1o anterior, seg\u00fan anunci\u00f3 la compa\u00f1\u00eda. En t\u00e9rminos org\u00e1nicos, la ca\u00edda fue del 0,9 %, un resultado \u201cligeramente por encima de las expectativas\u201d, tal como destac\u00f3 Jean-Charles Decaux, codirector general de la empresa.<\/strong><\/p>\n<p data-start=\"622\" data-end=\"1174\">JCDecaux subray\u00f3 que, pese a un entorno macroecon\u00f3mico \u201cdif\u00edcil e incierto\u201d, la compa\u00f1\u00eda logr\u00f3 un <strong data-start=\"718\" data-end=\"762\">crecimiento org\u00e1nico subyacente del +3 %<\/strong>, una vez descontado el fuerte efecto de la base de comparaci\u00f3n vinculada a los Juegos Ol\u00edmpicos y Paral\u00edmpicos de Par\u00eds 2024 y la Eurocopa. El negocio digital (DOOH), que se mantiene como el segmento de mayor expansi\u00f3n, creci\u00f3 un <strong data-start=\"993\" data-end=\"1002\">6,1 %<\/strong> (+7,6 % org\u00e1nico) y ya supone el <strong data-start=\"1036\" data-end=\"1056\">41,8 % del total<\/strong>.<\/p>\n<p data-start=\"622\" data-end=\"1174\">Por su parte, la facturaci\u00f3n program\u00e1tica avanz\u00f3 un <strong data-start=\"1110\" data-end=\"1120\">12,3 %<\/strong>, hasta representar el <strong data-start=\"1143\" data-end=\"1153\">10,8 %<\/strong> del negocio digital. Por \u00e1reas de actividad, la divisi\u00f3n de <strong data-start=\"1215\" data-end=\"1236\">Mobiliario Urbano<\/strong> registr\u00f3 una ca\u00edda org\u00e1nica del <strong data-start=\"1269\" data-end=\"1278\">1,1 %<\/strong>, muy afectada por la elevada base de 2024, especialmente en Francia. En contraste, <strong data-start=\"1362\" data-end=\"1383\">Am\u00e9rica del Norte<\/strong> avanz\u00f3 a doble d\u00edgito y el resto del mundo registr\u00f3 un crecimiento s\u00f3lido.<\/p>\n<p data-start=\"622\" data-end=\"1174\">La actividad de <strong data-start=\"1479\" data-end=\"1493\">Transporte<\/strong> aument\u00f3 un <strong data-start=\"1505\" data-end=\"1514\">1,7 %<\/strong> en t\u00e9rminos org\u00e1nicos, con evoluciones de doble d\u00edgito en Am\u00e9rica del Norte, el resto de Europa y otras regiones, mientras que <strong data-start=\"1642\" data-end=\"1651\">China<\/strong> volvi\u00f3 a decrecer. El segmento de <strong data-start=\"1686\" data-end=\"1702\">Gran Formato<\/strong> retrocedi\u00f3 un <strong data-start=\"1717\" data-end=\"1726\">6,9 %<\/strong> org\u00e1nico, condicionado tambi\u00e9n por la comparaci\u00f3n con 2024, aunque mantuvo un crecimiento positivo en Asia-Pac\u00edfico y otros mercados digitalizados.<\/p>\n<p data-start=\"1876\" data-end=\"2224\">JCDecaux\u00a0 prev\u00e9 un <strong data-start=\"1897\" data-end=\"1925\">cuarto trimestre estable<\/strong> en crecimiento org\u00e1nico, condicionado por una nueva base de comparaci\u00f3n exigente, incluyendo ingresos no publicitarios extraordinarios de 2024 en Par\u00eds y la falta de recuperaci\u00f3n del mercado chino. No obstante, la empresa anticipa que la <strong data-start=\"2164\" data-end=\"2192\">facturaci\u00f3n publicitaria crecer\u00e1 alrededor del +1 % en el cuarto trimestre.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el cuarto trimestre del a\u00f1o, la compa\u00f1\u00eda prev\u00e9 una facturaci\u00f3n globalmente estable y el aumento de la publicitaria entorno a un 1% m\u00e1s.<\/p>\n","protected":false},"author":10966,"featured_media":229807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323,2341],"class_list":["post-229806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux factur\u00f3 926,1 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