{"id":229139,"date":"2025-10-28T11:36:42","date_gmt":"2025-10-28T10:36:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=229139"},"modified":"2025-10-28T17:34:17","modified_gmt":"2025-10-28T16:34:17","slug":"jcdecaux-gana-el-contrato-del-mobiliario-urbano-y-marquesinas-de-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229139","title":{"rendered":"JCDecaux gana el contrato del mobiliario urbano y marquesinas de Barcelona"},"content":{"rendered":"<p data-start=\"587\" data-end=\"1118\"><strong>JCDecaux anuncia \u00a0la adjudicaci\u00f3n del contrato publicitario en exclusiva de las marquesinas y el mobiliario urbano informativo de Barcelona, tras ganar un concurso p\u00fablico convocado por el Ayuntamiento.<\/strong><\/p>\n<p data-start=\"587\" data-end=\"1118\">Este acuerdo marca el <strong data-start=\"898\" data-end=\"946\">regreso de la compa\u00f1\u00eda a la capital catalana<\/strong> y supone la <strong data-start=\"959\" data-end=\"1043\">explotaci\u00f3n y mantenimiento del mayor contrato de mobiliario urbano de la ciudad<\/strong> durante los pr\u00f3ximos <strong data-start=\"1065\" data-end=\"1078\">diez a\u00f1os<\/strong>, con opci\u00f3n a pr\u00f3rroga de cuatro m\u00e1s.<\/p>\n<p data-start=\"1120\" data-end=\"1571\">El contrato abarca la gesti\u00f3n de <strong data-start=\"1153\" data-end=\"1201\">m\u00e1s de 1.400 marquesinas y cerca de 500 mupi<\/strong>, equivalentes a <strong data-start=\"1218\" data-end=\"1258\">3.000 caras publicitarias anal\u00f3gicas<\/strong>, adem\u00e1s del <strong data-start=\"1271\" data-end=\"1319\">despliegue de 300 nuevas pantallas digitales<\/strong>, seis veces m\u00e1s que en el contrato anterior. Estas pantallas, de <strong data-start=\"1385\" data-end=\"1417\">81 pulgadas y tecnolog\u00eda LED<\/strong>, ofrecer\u00e1n <strong data-start=\"1429\" data-end=\"1476\">mayor resoluci\u00f3n y menor consumo energ\u00e9tico<\/strong>, alternando contenidos informativos y publicidad en los puntos m\u00e1s transitados de la ciudad.<\/p>\n<p data-start=\"1646\" data-end=\"1960\">La nueva red de mobiliario urbano transformar\u00e1 la comunicaci\u00f3n exterior en Barcelona, combinando <strong data-start=\"1743\" data-end=\"1786\">tecnolog\u00eda, sostenibilidad e innovaci\u00f3n<\/strong>. JCDecaux prev\u00e9 <strong data-start=\"1803\" data-end=\"1857\">implementar comunicaci\u00f3n program\u00e1tica y segmentada<\/strong>, permitiendo a las marcas <strong data-start=\"1884\" data-end=\"1957\">adaptar mensajes en tiempo real seg\u00fan contexto, ubicaci\u00f3n y audiencia<\/strong>.<\/p>\n<p data-start=\"1962\" data-end=\"2255\">En l\u00ednea con su <strong data-start=\"1978\" data-end=\"2045\">Estrategia Clim\u00e1tica para alcanzar el Carbono Neto Cero en 2050<\/strong>, la compa\u00f1\u00eda utilizar\u00e1 <strong data-start=\"2069\" data-end=\"2116\">veh\u00edculos sostenibles para el mantenimiento<\/strong>, iluminaci\u00f3n de bajo consumo, <strong data-start=\"2147\" data-end=\"2175\">energ\u00edas 100% renovables<\/strong> y materiales responsables tanto en la producci\u00f3n como en la operaci\u00f3n diaria.<\/p>\n<p data-start=\"1962\" data-end=\"2255\">\u201cEstamos felices y orgullosos de haber ganado este contrato emblem\u00e1tico, que marca nuestro regreso al mobiliario urbano en Barcelona, una de las ciudades m\u00e1s din\u00e1micas y cosmopolitas de Europa\u201d, declar\u00f3 <strong data-start=\"2547\" data-end=\"2570\">Jean-Charles Decaux<\/strong>, co-director general de <strong>JCDecaux<\/strong>. <strong>\u00abNuestro grupo aportar\u00e1 toda su experiencia t\u00e9cnica, est\u00e9tica y medioambiental<\/strong> para transformar la capital catalana en un referente internacional en innovaci\u00f3n urbana\u201d, a\u00f1adi\u00f3.<\/p>\n<p data-start=\"2789\" data-end=\"3113\">Con una <strong data-start=\"2797\" data-end=\"2882\">poblaci\u00f3n de 1,6 millones de habitantes y m\u00e1s de 7,5 millones de turistas anuales<\/strong>, Barcelona representa uno de los <strong data-start=\"2916\" data-end=\"2966\">mercados estrat\u00e9gicos m\u00e1s relevantes de Espa\u00f1a<\/strong>. El contrato permitir\u00e1 a JCDecaux <strong data-start=\"3001\" data-end=\"3036\">reforzar su oferta publicitaria<\/strong> y ampliar la cobertura digital para anunciantes locales e internacionales.<\/p>\n<p data-start=\"3176\" data-end=\"3420\">Con este acuerdo, JCDecaux ofrecer\u00e1 <strong data-start=\"3212\" data-end=\"3259\">la mayor red de mobiliario urbano de Espa\u00f1a<\/strong>, con m\u00e1s de <strong data-start=\"3272\" data-end=\"3351\">30.000 elementos distribuidos en 25 de las 30 ciudades m\u00e1s grandes del pa\u00eds<\/strong>, entre ellas Madrid, Valencia, Sevilla, M\u00e1laga, Bilbao y Zaragoza.<\/p>\n<p data-start=\"3422\" data-end=\"3696\">El grupo franc\u00e9s, que cerr\u00f3 2024 con una <strong data-start=\"3463\" data-end=\"3505\">facturaci\u00f3n de 3.935 millones de euros<\/strong> y opera en <strong data-start=\"3517\" data-end=\"3537\">m\u00e1s de 80 pa\u00edses<\/strong>, consolida as\u00ed su <strong data-start=\"3556\" data-end=\"3614\">posici\u00f3n de liderazgo mundial en comunicaci\u00f3n exterior<\/strong>, con <strong data-start=\"3620\" data-end=\"3693\">m\u00e1s de un mill\u00f3n de caras publicitarias y presencia en 3.894 ciudades<\/strong>.<\/p>\n<p data-start=\"3752\" data-end=\"4024\">Finalmente, la adjudicaci\u00f3n en Barcelona refuerza el objetivo de JCDecaux de <strong data-start=\"3817\" data-end=\"3918\">convertir la comunicaci\u00f3n exterior en un medio m\u00e1s sostenible, conectado y \u00fatil para las ciudades<\/strong>, ofreciendo <strong data-start=\"3931\" data-end=\"3981\">soluciones publicitarias de alto valor a\u00f1adido<\/strong> para marcas, instituciones y ciudadanos.<\/p>\n<p data-start=\"4026\" data-end=\"4311\">\n","protected":false},"excerpt":{"rendered":"<p>El contrato es por diez a\u00f1os y  abarca la gesti\u00f3n de m\u00e1s de 1.400 marquesinas y cerca de 500 mupi, adem\u00e1s de 300 nuevas pantallas digitales.<\/p>\n","protected":false},"author":10966,"featured_media":229140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2464,6115],"class_list":["post-229139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-comunicacion","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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