{"id":229069,"date":"2025-10-27T13:59:11","date_gmt":"2025-10-27T12:59:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=229069"},"modified":"2025-10-27T16:59:58","modified_gmt":"2025-10-27T15:59:58","slug":"inlac-reividinca-valor-campo-iniciativa-aqui-hay-empleo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=229069","title":{"rendered":"InLac reivindica el valor del campo con la iniciativa &#8216;Aqu\u00ed hay empleo&#8217;"},"content":{"rendered":"<p><strong>La Organizaci\u00f3n Interprofesional L\u00e1ctea (InLac) y la agencia independiente Tactics Europe presentan <\/strong><strong>una nueva fase de la campa\u00f1a \u2018Te lo Agradece\u2019, que evoluciona hacia un movimiento social generacional bajo el claim \u2018Aqu\u00ed hay empleo\u2019.<\/strong><\/p>\n<p>El objetivo es mostrar que el medio rural no solo es esencial para el futuro del pa\u00eds, sino que tambi\u00e9n puede ser una fuente real de oportunidades para los j\u00f3venes. <strong>A trav\u00e9s de ocho\u00a0 v\u00eddeos testimoniales, producidos por Unicorn<\/strong>, la iniciativa se aleja de los c\u00f3digos tradicionales del sector para poner rostro y voz a quienes han decidido quedarse -o incluso volver- al campo.<\/p>\n<p>\u201cQuer\u00edamos hacer visible que el campo no es nostalgia, sino futuro. Hay talento, hay innovaci\u00f3n y hay una enorme oportunidad de pa\u00eds en torno al sector l\u00e1cteo. <strong>El objetivo no era solo emocionar, sino despertar una reflexi\u00f3n<\/strong>: si queremos seguir disfrutando de los l\u00e1cteos espa\u00f1oles, necesitamos que haya j\u00f3venes que quieran producirlos\u201d, explica <strong>Rosa Rinc\u00f3n<\/strong>, directora creativa de <strong>Tactics Europe.<\/strong><\/p>\n<p>El relato visual, apoyado en una puesta en escena natural y una direcci\u00f3n fotogr\u00e1fica cercana, combina testimonios reales con un lenguaje cinematogr\u00e1fico. <strong>La campa\u00f1a se despliega en televisi\u00f3n, redes sociales y plataformas de empleo como LinkedIn e InfoJobs<\/strong>, conectando con un p\u00fablico joven (18-30 a\u00f1os) en un momento decisivo de su vida: cuando eligen estudios, trabajo o lugar donde vivir.<\/p>\n<p>\u201cEstamos viendo una creciente demanda de productos l\u00e1cteos en Espa\u00f1a, Europa y el mundo. Y <strong>lo que necesitamos es m\u00e1s personas que se dediquen a producir esta materia prima.<\/strong> Con esta campa\u00f1a queremos mostrar que la vida en el campo no solo puede ser buena, sino tambi\u00e9n rentable\u201d, destaca Javier Roza, presidente de <strong>InLac.<\/strong><\/p>\n<p>La estrategia, firmada por<strong> Tactics Europe<\/strong>, combina la emoci\u00f3n y el prop\u00f3sito social con una mirada realista al futuro del sector. De esta forma, <strong>\u201cAqu\u00ed hay empleo\u201d no es solo un eslogan: es una invitaci\u00f3n a actuar.<\/strong> Primero a los j\u00f3venes, para que descubran oportunidades; y a los consumidores, para que con su compra de l\u00e1cteos de origen nacional contribuyan a mantener vivo el medio rural.<\/p>\n<p><iframe loading=\"lazy\" title=\"InLac lanza \u2018Aqu\u00ed hay empleo\u2019, la campa\u00f1a que da voz a los j\u00f3venes del sector l\u00e1cteo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jKvh5vYiUOw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa se aleja de los c\u00f3digos tradicionales del sector para poner rostro y voz a quienes han decidido quedarse -o incluso volver- al campo.<\/p>\n","protected":false},"author":10966,"featured_media":229082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6550,6067],"class_list":["post-229069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-mercados","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>InLac reivindica el campo con la iniciativa &#039;Aqu\u00ed hay empleo&#039;<\/title>\n<meta name=\"description\" content=\"La iniciativa se aleja de los c\u00f3digos del sector para poner rostro y voz a quienes han decidido quedarse -o incluso volver- al campo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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