{"id":228987,"date":"2025-10-24T14:01:28","date_gmt":"2025-10-24T12:01:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=228987"},"modified":"2025-10-24T14:36:34","modified_gmt":"2025-10-24T12:36:34","slug":"pullandbear-instala-espacio-inmersivo-en-centro-pompidou-de-paris","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228987","title":{"rendered":"Pull&Bear instala un espacio inmersivo en el Centro Pompidou de Par\u00eds"},"content":{"rendered":"

La firma de moda Pull&Bear ha aprovechado el festival \u2018Because Beaubourg\u2019 que acoge este fin de semana el Centro Pompidou en Par\u00eds – evento con el que el museo celebra sus \u00faltimos d\u00edas antes de su cierre para su renovaci\u00f3n-, para crear un espacio inmersivo donde el p\u00fablico pueda vivir y experimentar la marca desde dentro.\u00a0<\/strong><\/p>\n

La acci\u00f3n ha sido desarrollada junto a la agencia espa\u00f1ola Wildbytes, que ha orquestado una intervenci\u00f3n conceptual e inmersiva que ofrece una interpretaci\u00f3n art\u00edstica del universo visual que existe entre la colaboraci\u00f3n de la marca de Pull&Bear, STWD con la ense\u00f1a Pleasures.\u00a0<\/span><\/p>\n

El objetivo, recuerdan desde la agencia, es ayudar a la compa\u00f1\u00eda de Inditex a conectar con la cultura contempor\u00e1nea y posicionarse como referente en creatividad y experimentaci\u00f3n. Adem\u00e1s de alcanzar a un p\u00fablico joven a trav\u00e9s de sus pasiones, como son el arte y la m\u00fasica.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

El espacio ha sido dise\u00f1ado por Arnaud Selve<\/strong> – se trata, por cierto, de la primera intervenci\u00f3n en solitario dentro un museo- y es una obra viva, puesto que incluye proyecciones y sonido envolvente. A trav\u00e9s de un recorrido sensorial, el p\u00fablico experimenta diferentes atm\u00f3sferas, pasando del desierto californiano a los paisajes urbanos que inspiran la colecci\u00f3n<\/strong>, mediante proyecciones inmersivas, texturas visuales y estructuras f\u00edsicas que dan vida al espacio.\u00a0<\/span><\/p>\n

Wildbytes tambi\u00e9n ha desarrollado todos los contenidos visuales para llevar la est\u00e9tica de la colecci\u00f3n a un nuevo nivel sensorial. El resultado es una experiencia entre materia, luz y sonido que traduce la identidad de Pull&Bear y Pleasures a un lenguaje art\u00edstico donde cada textura, proyecci\u00f3n y contenido visual ha sido concebido para capturar, emocionar e inspirar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Con esta acci\u00f3n, la firma de moda de Inditex persigue posicionarse en el territorio del arte y la cultura contempor\u00e1nea. <\/p>\n","protected":false},"author":29,"featured_media":228992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2398,2227],"class_list":["post-228987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-eventos","tag-marketing"],"acf":[],"yoast_head":"\nPull&Bear instala un espacio inmersivo en el Centro Pompidou de Par\u00eds<\/title>\n<meta name=\"description\" content=\"Con esta acci\u00f3n, la firma de moda de Inditex persigue posicionarse en el territorio del arte y la cultura contempor\u00e1nea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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