{"id":228870,"date":"2025-10-23T13:54:24","date_gmt":"2025-10-23T11:54:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=228870"},"modified":"2025-10-23T15:35:53","modified_gmt":"2025-10-23T13:35:53","slug":"orange-une-madridistas-cules-campana-promueve-rivalidad-sana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228870","title":{"rendered":"Orange une a madridistas y cul\u00e9s en una campa\u00f1a que promueve una rivalidad sana"},"content":{"rendered":"<p data-start=\"455\" data-end=\"903\"><strong>Con motivo de El Cl\u00e1sico entre el Real Madrid y el FC Barcelona, Orange (marca del grupo MasOrange) lanza una nueva campa\u00f1a que busca promover el respeto, la deportividad y una rivalidad sana entre las dos aficiones m\u00e1s emblem\u00e1ticas del f\u00fatbol espa\u00f1ol. <\/strong><\/p>\n<p data-start=\"455\" data-end=\"903\">Bajo el lema <strong data-start=\"742\" data-end=\"798\">\u201cSin mi rival no soy nada, pero con \u00e9l, lo soy todo\u201d<\/strong>, la iniciativa celebra el papel del rival como parte esencial de la emoci\u00f3n y la grandeza del deporte. La campa\u00f1a, desarrollada por <strong data-start=\"934\" data-end=\"953\">Dentsu Creative<\/strong>, <strong data-start=\"955\" data-end=\"967\">dentsu X<\/strong> y <strong data-start=\"970\" data-end=\"990\">Dentsu Story Lab<\/strong>, pide <strong data-start=\"1043\" data-end=\"1121\">a los hinchas del Bar\u00e7a y del Real Madrid que animen al equipo rival<\/strong>.<\/p>\n<p data-start=\"1357\" data-end=\"1902\">El eje creativo de la campa\u00f1a se plasma en dos <strong data-start=\"1404\" data-end=\"1413\">spots<\/strong> producidos por <strong data-start=\"1429\" data-end=\"1444\">Blank Films<\/strong>, en los que hinchas reales de ambos equipos cantan, a capela, los c\u00e1nticos de su eterno rival. <strong>Las piezas audiovisuales, disponibles en YouTube , muestran c\u00f3mo la rivalidad puede transformarse en respeto<\/strong>, reforzando el concepto de comunidad y la conexi\u00f3n emocional que une a los aficionados al deporte.<\/p>\n<p data-start=\"1904\" data-end=\"2178\">\u201cNos parec\u00eda importante que esto fuera lo menos publicitario posible\u201d, explica <strong data-start=\"1983\" data-end=\"2007\">David Le\u00f3n Rodr\u00edguez<\/strong>, DGC en <strong data-start=\"2016\" data-end=\"2035\">Dentsu Creative<\/strong>.\u00a0 La campa\u00f1a ha tenido su extensi\u00f3n en redes sociales con la participaci\u00f3n de los influencers <strong data-start=\"2324\" data-end=\"2340\">Javi Bridgee<\/strong> y <strong data-start=\"2343\" data-end=\"2359\">David Su\u00e1rez. <\/strong>\u00a0Ambas participaciones generaron conversaci\u00f3n y viralidad en plataformas como <strong data-start=\"2532\" data-end=\"2545\">Instagram<\/strong>, reforzando el mensaje de uni\u00f3n a trav\u00e9s de la rivalidad.<\/p>\n<h2 data-start=\"2612\" data-end=\"2643\">F\u00fatbol, emoci\u00f3n y respeto<\/h2>\n<p><iframe title=\"Sin mi rival no soy nada, pero con \u00e9l, lo soy Todo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HkGOrzG0znQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"2645\" data-end=\"2956\">\u201cCon esta acci\u00f3n, Orange consolida su posicionamiento como <strong data-start=\"2704\" data-end=\"2777\">operador premium con la oferta m\u00e1s completa para disfrutar del f\u00fatbol<\/strong> en todas sus competiciones\u201d, se\u00f1ala <strong data-start=\"2814\" data-end=\"2833\">Mariano Casares<\/strong>, director de Marca en <strong data-start=\"2856\" data-end=\"2869\">MasOrange<\/strong>. \u201cAdem\u00e1s, genera un mensaje de respeto hacia el rival y fomenta una rivalidad sana\u201d.<\/p>\n<p data-start=\"2958\" data-end=\"3225\">La campa\u00f1a se enmarca dentro de la plataforma <strong data-start=\"3004\" data-end=\"3038\">\u201cEl f\u00fatbol es Todo lo que soy\u201d<\/strong>, una l\u00ednea estrat\u00e9gica con la que <strong>Orange refuerza su vinculaci\u00f3n con el deporte<\/strong> y su compromiso con los valores positivos del f\u00fatbol: la emoci\u00f3n, la convivencia y la pasi\u00f3n compartida.<\/p>\n<p><iframe title=\"Sin mi rival no soy nada, pero con \u00e9l, lo soy Todo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RFME1Kj-yc0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"2958\" data-end=\"3225\">\n","protected":false},"excerpt":{"rendered":"<p>Bajo el lema \u201cSin mi rival no soy nada, pero con \u00e9l, lo soy todo\u201d, la iniciativa ha sido desarrollada por Dentsu Creative, dentsu X y Dentsu Story Lab.<\/p>\n","protected":false},"author":10966,"featured_media":228875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-228870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orange une a madridistas y cul\u00e9s por una rivalidad sana<\/title>\n<meta name=\"description\" content=\"Bajo el lema \u201cSin mi rival no soy nada, pero con \u00e9l, lo soy todo\u201d, la iniciativa ha sido desarrollada por Dentsu Creative, dentsu X y Dentsu Story Lab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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