{"id":228853,"date":"2025-10-23T13:18:44","date_gmt":"2025-10-23T11:18:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=228853"},"modified":"2025-10-23T15:36:37","modified_gmt":"2025-10-23T13:36:37","slug":"moeve-y-sofinco-lanzan-una-tarjeta-de-fidelizacion-conjunta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228853","title":{"rendered":"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta"},"content":{"rendered":"<p><strong>Moeve y Sofinco han firmado un acuerdo de colaboraci\u00f3n con el objetivo de combinar sus servicios e impulsar el ahorro de sus clientes, que involucra a las estaciones de servicio de la primera y a los pr\u00e9stamos suscritos de la filial de Cr\u00e9dit Agricole en Espa\u00f1a.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado<strong> Jos\u00e9 Mar\u00eda Gonz\u00e1lez<\/strong>, director comercial de flotas de<strong> Moeve<\/strong>, con este acuerdo refuerzan su ecosistema de alianzas para \u201cconseguir una gama m\u00e1s amplia de servicios para nuestros clientes\u201d. Y para <strong>Pablo Aznar<\/strong>, director comercial de<strong> Sofinco Espa\u00f1a<\/strong>, las f\u00f3rmulas contempladas en el acuerdo \u201cpermiten a nuestros clientes conseguir ventajas y poder afrontar de manera m\u00e1s sencilla determinados gastos habituales\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, el cliente que cuente con <strong>la nueva tarjeta Moeve Pro-Sofinco puede conseguir 10 c\u00e9ntimos de ahorro por litro de combustible<\/strong>, acumulables anualmente, que <strong>ser\u00edan descontados de la cuota del pr\u00e9stamo suscrito con Sofinco hasta un total de 300 euros.<\/strong> Adem\u00e1s, obtendr\u00e1 un descuento directo adicional de 5 c\u00e9ntimos por litro en cada repostaje en una estaci\u00f3n de servicio de Moeve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo se extender\u00e1 pr\u00f3ximamente a la carga el\u00e9ctrica ultrarr\u00e1pida que ofrece Moeve en sus estaciones de servicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva tarjeta Moeve Pro-Sofinco es totalmente gratuita, sin ning\u00fan coste de alta o mantenimiento, y permite el acceso al resto de ventajas y descuentos que ya ofrece Moeve a sus clientes. Con este acuerdo, esperan alcanzar las 10.000 tarjetas a finales de 2026.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos de ahorro por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco. <\/p>\n","protected":false},"author":29,"featured_media":228856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-228853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=228853\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=228853\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T11:18:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T13:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta\",\"datePublished\":\"2025-10-23T11:18:44+00:00\",\"dateModified\":\"2025-10-23T13:36:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853\"},\"wordCount\":258,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=228853\",\"name\":\"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg\",\"datePublished\":\"2025-10-23T11:18:44+00:00\",\"dateModified\":\"2025-10-23T13:36:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"La tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=228853\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg\",\"width\":1140,\"height\":635,\"caption\":\"(De izq. a der.) Jos\u00e9 Mar\u00eda Gonz\u00e1lez, director comercial de flotas de Moeve, y Pablo Aznar, director comercial de Sofinco Espa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228853#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"La tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=228853","og_locale":"es_ES","og_type":"article","og_title":"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco.","og_url":"https:\/\/ipmark.com\/?p=228853","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-10-23T11:18:44+00:00","article_modified_time":"2025-10-23T13:36:37+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=228853#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=228853"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta","datePublished":"2025-10-23T11:18:44+00:00","dateModified":"2025-10-23T13:36:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=228853"},"wordCount":258,"image":{"@id":"https:\/\/ipmark.com\/?p=228853#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg","keywords":["marketing"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=228853","url":"https:\/\/ipmark.com\/?p=228853","name":"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=228853#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=228853#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg","datePublished":"2025-10-23T11:18:44+00:00","dateModified":"2025-10-23T13:36:37+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"La tarjeta Moeve Pro-Sofinco recompensa con 10 c\u00e9ntimos por litro de combustible que ser\u00e1n descontados del pr\u00e9stamo suscrito con Sofinco.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=228853#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=228853"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=228853#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/moeve-y-sofinco-lanzan-tarjeta-fidelizacion-conjunta.jpg","width":1140,"height":635,"caption":"(De izq. a der.) Jos\u00e9 Mar\u00eda Gonz\u00e1lez, director comercial de flotas de Moeve, y Pablo Aznar, director comercial de Sofinco Espa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=228853#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Moeve y Sofinco lanzan una tarjeta de fidelizaci\u00f3n conjunta"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228853"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228853\/revisions"}],"predecessor-version":[{"id":228902,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228853\/revisions\/228902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/228856"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}