{"id":228837,"date":"2025-10-23T11:20:09","date_gmt":"2025-10-23T09:20:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=228837"},"modified":"2025-10-23T15:35:32","modified_gmt":"2025-10-23T13:35:32","slug":"ruth-vega-nueva-chief-marketing-officer-de-equivalenza","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228837","title":{"rendered":"Ruth Vega, nueva \u2018chief marketing officer\u2019 de Equivalenza"},"content":{"rendered":"<p><strong>La cadena de perfumer\u00eda y fragancias para el hogar Equivalenza ha anunciado el nombramiento de Ruth Vega como nueva chief marketing officer (CMO). En su nuevo rol, tendr\u00e1 por objetivo liderar la estrategia global de marketing de la compa\u00f1\u00eda para reforzar su posicionamiento, impulsar su crecimiento y consolidar su expansi\u00f3n internacional.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 20 a\u00f1os en el \u00e1mbito del marketing y la comunicaci\u00f3n, antes de incorporarse a Equivalenza, Vega ocup\u00f3 puestos directivos en Neinver &#8211; propietaria de los centros The Style Outlets &amp; Factory- donde lider\u00f3 el \u00e1rea de marketing corporativo internacional y proyectos de digitalizaci\u00f3n, branding y fidelizaci\u00f3n. Anteriormente, desempe\u00f1\u00f3 posiciones clave en Perfumer\u00edas If, The Body Shop y L\u2019Or\u00e9al, donde inici\u00f3 su trayectoria profesional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Licenciada en Derecho y Administraci\u00f3n de Empresas por la Universidad de Deusto, Ruth Vega cuenta adem\u00e1s con un MBA Triling\u00fce (Francia, Reino Unido y Espa\u00f1a) y un M\u00e1ster en Digital\u00a0 Marketing (The Power MBA)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEquivalenza cuenta con un s\u00f3lido expertise en la creaci\u00f3n de perfumes y un prop\u00f3sito corporativo centrado en democratizar la calidad y el bienestar a trav\u00e9s de las fragancias. Mi compromiso es contribuir a fortalecer su posicionamiento, consolidar su identidad y seguir impulsando su crecimiento\u201d, ha se\u00f1alado su nueva CMO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actualmente Equivalenza cuenta con una red comercial de m\u00e1s de 500 establecimientos distribuidos en 20 pa\u00edses, entre tiendas propias y franquiciadas, y ofrece m\u00e1s de 150 fragancias fabricadas en Europa.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En su nuevo rol de CMO, desarrollar\u00e1 la estrategia global de marketing de la compa\u00f1\u00eda, buscando reforzar su posicionamiento, impulsar su crecimiento y consolidar su expansi\u00f3n en otros mercados. <\/p>\n","protected":false},"author":29,"featured_media":228840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-228837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ruth Vega, nueva \u2018chief marketing officer\u2019 de Equivalenza<\/title>\n<meta name=\"description\" content=\"En su nuevo rol de CMO, desarrollar\u00e1 la estrategia global de marketing de la compa\u00f1\u00eda, buscando reforzar su posicionamiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=228837\" \/>\n<meta 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